Fruitist, a fast-rising global leader in premium superfruits and healthy snacking, has announced a major expansion of its leadership team. The company confirmed the appointment of Rich Sullivan as its new Chief Financial Officer and welcomed two distinguished executives—Thomas Seifert and June Yang—to its Board of Directors. These strategic appointments come at a time when Fruitist is experiencing record-breaking growth, expanding its global reach, and accelerating innovation in both product development and distribution.
The leadership additions reinforce Fruitist’s ambition to build one of the most influential brands in the premium fruit and snack industry, while also ensuring strong governance, financial discipline, and technological foresight. With Sullivan’s financial acumen, Seifert’s governance expertise, and Yang’s leadership in artificial intelligence and digital transformation, Fruitist aims to create long-term value for consumers, partners, and shareholders alike.
Rich Sullivan Appointed Chief Financial Officer
Rich Sullivan, a veteran finance executive with more than 25 years of experience, officially joins Fruitist as Chief Financial Officer. Sullivan has held leadership positions in some of the most recognized global organizations, including DreamWorks, Twitter, and STX Entertainment. Most recently, he served as CFO of SurveyMonkey (now Momentive), where he played a key role in scaling operations, overseeing investor relations, and navigating the complexities of capital markets for a publicly traded company.
“Rich’s financial leadership and deep capital markets experience will strengthen Fruitist’s foundation as we continue to grow globally and expand our reach to new consumers,” said Steve Magami, co-founder and Chief Executive Officer of Fruitist. “He is the right leader to guide our finance strategy through the next stage of growth.”
At Fruitist, Sullivan will be tasked with shaping the company’s financial strategy as it accelerates toward becoming a mainstream household brand. His experience with high-growth organizations is expected to help Fruitist manage its expanding revenue base, streamline operational efficiency, and reinforce investor confidence as the company explores future fundraising and potential market opportunities.
Thomas Seifert Joins Board as Audit Committee Chair
Fruitist also announced the addition of Thomas Seifert to its Board of Directors, where he will serve as Audit Committee Chair. Seifert is currently the Chief Financial Officer of Cloudflare, a global leader in internet security and cloud services. At Cloudflare, he guided the company through its successful IPO and helped it scale into a market leader with a current valuation of around $74 billion.
Prior to his role at Cloudflare, Seifert held senior executive positions at Advanced Micro Devices (AMD) and Symantec, bringing decades of experience in governance, financial oversight, and operational execution. He is widely recognized as one of the most respected CFOs in the technology sector.
“Thomas’ global experience and disciplined approach to financial stewardship will provide valuable guidance to me and the Board as we execute Fruitist’s roadmap,” said Magami.
As Audit Committee Chair, Seifert will oversee Fruitist’s financial reporting and governance processes, ensuring transparency and accountability as the company continues to scale. His extensive background in global markets and enterprise operations will help Fruitist balance rapid growth with disciplined risk management.
June Yang Appointed Independent Director
In another significant move, Fruitist welcomed June Yang as an Independent Director to its Board. Yang brings a strong combination of technology, strategy, and leadership expertise, having most recently served at Google Cloud where she ran the AI and Industry Solutions division. In that role, she led strategy, product, user experience, partnerships, operations, and responsible AI initiatives.
Previously, Yang was Vice President and General Manager of Google Cloud’s largest business unit, Compute and AI infrastructure, where she carried full profit and loss responsibility for a multi-billion-dollar portfolio. Beyond her work at Google, Yang has established herself as a trusted voice in the technology and business community, serving on the boards of MSCI Inc., NetApp, UiPath, and AHEAD.
“Having spent the past five years at Google Cloud, June is at the forefront of AI innovation and market disruption. She has a rare blend of business and technology leadership that will help Fruitist harness technology to transform agriculture and create long-term value for consumers and shareholders alike,” Magami said.
Yang’s appointment underscores Fruitist’s commitment to embedding advanced technology, data-driven insights, and AI into its operations—from supply chain management to consumer engagement. Her vision is expected to play a crucial role in the company’s evolution as a modern food brand that leverages innovation not only in product development but also in sustainability and global reach.
Fruitist Positioned for Accelerated Global Growth
The addition of Sullivan, Seifert, and Yang marks a defining moment for Fruitist as it builds on its strong momentum. The company recently surpassed $400 million in annual sales, a milestone that reflects its growing influence in the superfruit and healthy snacking categories. Fruitist was also named to CNBC’s prestigious Disruptor 50 list, a recognition reserved for companies reshaping industries through innovation and market leadership.
Fruitist’s market valuation has surged above $1 billion, placing it firmly in the unicorn category of high-growth consumer brands. The company’s success is driven by both its flagship premium blueberry line—renowned for its unmatched size, crunch, and flavor—and its product innovation pipeline. Most recently, Fruitist launched its first-of-its-kind snack cups, designed to offer convenient, on-the-go superfruit snacking options for busy consumers.
These innovations, combined with its global expansion strategy, have positioned Fruitist as a disruptor not just in agriculture but also in consumer packaged goods. The company’s premium blueberries are now available across North America, Europe, and Asia, with demand continuing to rise in both established and emerging markets.
Building the Future of Food
For Magami and the Fruitist leadership team, the recent appointments are more than just high-profile hires—they represent a commitment to building a world-class company that integrates excellence across finance, governance, and technology.
“These appointments add best-in-class talent to Fruitist’s leadership team and Board,” Magami emphasized. “Rich, Thomas, and June each have proven records of scaling world-class companies. Their decision to join Fruitist underscores the strength of our strategy and the scale of our opportunity.”
With a seasoned financial leader in Sullivan, a governance expert in Seifert, and a technology visionary in Yang, Fruitist is now better equipped than ever to navigate its next stage of growth. As the company expands its footprint in global markets and continues to innovate in the superfruit and healthy snacking space, its leadership team is aligned to ensure sustainable growth, shareholder value, and consumer trust.
By combining the best of agriculture, technology, and consumer trends, Fruitist aims to not only redefine the superfruit category but also establish itself as a household name in premium, healthy snacking worldwide.
