Häagen-Dazs Launches Six New Indulgent Treats Crafted for Slow, Savored Moments
Häagen-Dazs®, one of the world’s most iconic premium ice cream brands, has announced the launch of an exciting new range of flavors and products designed to elevate indulgence and redefine the ice cream experience. Anchored by the debut of its new Dark Cherry Truffle flavor and Cherry Dark Chocolate ice cream bars, the latest lineup reinforces the brand’s commitment to craftsmanship, rich flavor innovation, and luxurious enjoyment.
The new portfolio also introduces Coffee Almond Toffee, Peanut Butter Brittle, Toasted Coconut Crunch ice cream bars, and Dulce De Leche Mini Bars, expanding Häagen-Dazs®’s already diverse selection of premium offerings. Each product has been carefully developed to balance bold flavors, high-quality ingredients, and signature creaminess—ensuring that every bite delivers a moment of pure indulgence.
At the heart of this launch is Häagen-Dazs®’s philosophy of slowing down and savoring life’s simple pleasures. As consumer lifestyles become increasingly fast-paced, the brand is encouraging ice cream lovers to pause, indulge, and appreciate the richness of premium flavors crafted with attention to detail.
Dark Cherry Truffle: A Luxurious Fusion of Cherry and Chocolate
Leading the new lineup is Dark Cherry Truffle, a 14-ounce carton that blends cherry vanilla ice cream with luscious cocoa truffles and ribbons of sweet and tart cherry sauce. This flavor combines the brightness of ripe cherries with the depth of rich chocolate, creating a multi-layered taste experience that feels both decadent and refined.
The cherry vanilla base provides a smooth and creamy foundation, while the soft cocoa truffles add a melt-in-your-mouth chocolate texture. Swirls of cherry sauce introduce a balanced contrast—offering both sweetness and tanginess—to enhance the overall complexity of the flavor. Designed for those who appreciate sophisticated dessert profiles, Dark Cherry Truffle delivers a premium treat that feels indulgent yet perfectly balanced.
Cherry Dark Chocolate Bar: A Bold and Elegant Frozen Treat
Complementing the new carton flavor is the Cherry Dark Chocolate Bar, available in a convenient 3-count pack. This ice cream bar features cherry-flavored ice cream infused with cherry sauce swirls, all coated in a rich dark chocolate shell.
The contrast between the fruity cherry center and the bittersweet dark chocolate coating creates a harmonious balance of flavors. Each bite delivers a satisfying crunch followed by a creamy, fruit-forward finish. By pairing sweet and tart cherry notes with deep cocoa richness, Häagen-Dazs® has crafted a bar that appeals to both chocolate lovers and fans of fruit-inspired desserts.
Coffee Almond Toffee: A Bold Take on Coffee-Flavored Indulgence
For consumers who love coffee-infused desserts, Häagen-Dazs® introduces Coffee Almond Toffee, a 14-ounce carton featuring Brazilian coffee ice cream blended with buttery toffee pieces and crunchy California almonds.
This flavor delivers a robust coffee taste inspired by high-quality Brazilian beans, offering depth, warmth, and a smooth finish. The addition of buttery toffee provides a caramelized sweetness, while almonds contribute a satisfying crunch and nutty richness. Together, these elements create a dynamic and texturally satisfying dessert that appeals to coffee enthusiasts and dessert connoisseurs alike.
Peanut Butter Brittle: A Dream for Peanut Butter Lovers
Another standout addition is Peanut Butter Brittle, a 14-ounce flavor that celebrates the irresistible appeal of peanut butter. This ice cream combines a creamy peanut butter base with praline peanuts and caramel peanut butter ripples, creating a layered and indulgent flavor profile.
The praline peanuts add a crunchy sweetness, while caramel peanut butter swirls bring a smooth and buttery depth. Designed for those who crave bold, nutty flavors, Peanut Butter Brittle offers a satisfying blend of creamy, crunchy, sweet, and savory notes in every spoonful.
Toasted Coconut Crunch Bar: Tropical Flavor Meets Crunchy Texture
For fans of tropical-inspired treats, Häagen-Dazs® introduces the Toasted Coconut Crunch Bar, a 3-count ice cream bar featuring coconut-flavored ice cream dipped in milk chocolate. The bar is topped with caramelized coconut flakes and crunchy cone pieces, delivering a delightful contrast of textures.
The creamy coconut ice cream evokes tropical sweetness, while the milk chocolate coating adds richness and smoothness. The caramelized coconut flakes contribute toasted flavor notes, and crunchy cone bits bring an unexpected crisp bite—resulting in a multi-sensory dessert experience that feels both playful and indulgent.
Dulce De Leche Mini Bars: A Fan-Favorite in Bite-Sized Form
Recognizing the growing popularity of smaller portion desserts, Häagen-Dazs® has expanded its Mini Bars collection with the introduction of Dulce De Leche Mini Bars, available in a 6-count pack.
These mini treats feature decadent dulce de leche ice cream wrapped in a smooth milk chocolate coating, offering the same premium flavor and creaminess in a convenient, portion-controlled size. Ideal for those seeking a small yet satisfying indulgence, the Dulce De Leche Mini Bars cater to consumers who want a luxurious dessert without committing to a full-sized serving.
Designed for Savoring: A Focus on Slow Indulgence
According to Rachel Jaiven, Head of Häagen-Dazs® Marketing, the new product lineup reflects the brand’s mission to encourage consumers to slow down and fully enjoy their dessert moments.
“This year, we’re inviting consumers to take their time and slow down in a world that’s always rushing,” Jaiven explained. “We’re so excited to introduce a new suite of flavors including Dark Cherry Truffle and Cherry Dark Chocolate, all made with our rich and creamy ice cream that you really don’t want to rush. We also know how much people love our Mini Bars, so we’re thrilled to add the beloved Dulce de Leche flavor to our collection.”
This messaging aligns with Häagen-Dazs®’s long-standing identity as a premium brand that prioritizes quality over speed, craftsmanship over shortcuts, and flavor complexity over simplicity.
Premium Quality and Ingredient Craftsmanship
Häagen-Dazs® continues to emphasize its commitment to high-quality ingredients and meticulous flavor development. Each new product has been designed to showcase premium components—such as Brazilian coffee, California almonds, cocoa truffles, caramelized coconut, and rich chocolate coatings—while maintaining the brand’s signature creamy texture.
The company’s dedication to indulgence extends beyond flavor innovation to the overall consumer experience. From packaging to product formulation, every element of the new lineup reinforces Häagen-Dazs®’s reputation as a leader in luxury ice cream.
Nationwide Availability and Pricing
The new Häagen-Dazs® flavors and products are now available across the United States at participating retailers. Suggested retail pricing includes:
- 14-ounce cartons (Dark Cherry Truffle, Coffee Almond Toffee, Peanut Butter Brittle): $6.99
- 3-count ice cream bars (Cherry Dark Chocolate Bar, Toasted Coconut Crunch Bar): $6.49
- 6-count Mini Bars (Dulce De Leche Mini Bars): $7.49
These price points reflect the brand’s premium positioning while remaining accessible to consumers seeking high-end frozen desserts.
Expanding the Häagen-Dazs® Innovation Portfolio
With this launch, Häagen-Dazs® continues to expand its growing portfolio of innovative ice cream offerings, catering to evolving consumer tastes and preferences. Whether customers are drawn to fruit-and-chocolate pairings, coffee-inspired desserts, nutty indulgences, or tropical flavors, the new lineup provides a variety of choices designed to satisfy diverse cravings.
By blending classic indulgence with modern flavor trends, Häagen-Dazs® reinforces its position as a pioneer in premium ice cream innovation—offering products that invite consumers to slow down, savor the moment, and enjoy the art of dessert.
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