Sweetgreen Introduces Feta in New Winter Harvest Bowl
Sweetgreen, the mission-driven restaurant brand recognized for elevating fast-casual dining through chef-crafted salads, bowls, and plates, is answering one of its most persistent customer requests with the nationwide return of feta cheese to its core menu. The long-anticipated comeback marks a major moment for the brand’s loyal fan base, as feta has consistently ranked as the most requested ingredient across Sweetgreen’s menus for years.
The reintroduction of feta coincides with the launch of the Winter Harvest Bowl, a bold, seasonal reinterpretation of one of Sweetgreen’s most iconic and best-selling menu items. Together, these updates underscore the company’s commitment to listening to its guests, celebrating seasonal flavors, and staying true to its philosophy of intentional sourcing and thoughtful menu innovation.
Feta officially rejoins Sweetgreen’s permanent lineup nationwide, adding a creamy, tangy element that enhances both classic recipes and fully customizable orders. The cheese takes center stage in a refreshed Hummus Crunch Bowl, where its richness balances hearty grains, vegetables, and savory toppings. Beyond featured menu items, guests can now add feta to any custom salad, bowl, or plate, giving them even more flexibility to personalize meals to their taste preferences.
The decision to bring feta back permanently reflects Sweetgreen’s guest-first approach to menu development. According to the company, no other ingredient has generated as much demand from customers, making its return both a strategic and celebratory move. By restoring feta as a core offering, Sweetgreen reinforces its reputation as a brand that evolves alongside its community rather than dictating trends from the top down.
Alongside the return of feta, Sweetgreen is introducing the Winter Harvest Bowl, a limited-time seasonal offering inspired by the wildly popular Harvest Bowl. Since its debut, the original Harvest Bowl has become one of Sweetgreen’s most beloved menu staples, with more than 36 million servings sold to date. The Winter Harvest Bowl builds on that legacy, delivering familiar comfort while offering a fresh, cold-weather-forward twist.
Available beginning February 3 for a limited time in all markets excluding New York, the Winter Harvest Bowl puts a spotlight on vegetables, elevating them from supporting ingredients to the star of the plate. At the heart of the dish is Charred Balsamic Cabbage, slow-roasted until tender and lightly charred to develop depth and complexity. Finished with balsamic vinegar, the cabbage delivers a tangy-sweet richness that anchors the bowl with bold, savory flavor.
Complementing the cabbage is Maple Glazed Squash, roasted until caramelized and infused with subtle sweetness and warming spice. The squash adds both visual appeal and a comforting seasonal note, reinforcing the bowl’s winter-inspired profile. These vegetables are paired with antibiotic-free roasted chicken, organic shredded kale, wild rice, goat cheese, crunchy almonds, and a bright apple vinaigrette that cuts through the richness with crisp acidity.
The result is a bowl that balances indulgence and nourishment—comfort food reimagined through Sweetgreen’s clean, ingredient-forward lens. Designed to feel hearty without being heavy, the Winter Harvest Bowl offers a satisfying option for colder months while remaining aligned with the brand’s emphasis on fresh, thoughtfully sourced ingredients.
For guests looking for a different format, Sweetgreen is also offering the Chicken + Squash Plate, a grain-forward variation featuring golden quinoa. This option is available exclusively through digital ordering and Sweetgreen Outpost, the company’s group ordering platform designed for offices and large gatherings. By expanding availability across both in-restaurant and digital channels, Sweetgreen continues to meet customers where and how they prefer to dine.
Nicolas Jammet, co-founder and Chief Concept Officer of Sweetgreen, emphasized the significance of both launches and their connection to guest feedback and seasonal creativity.
“Feta is an ingredient our guests have asked for more than any other ingredient, and we’re excited to deliver on those requests by adding it as a permanent menu item,” Jammet said. “At the same time, the Harvest Bowl has long been one of our most beloved staples, and reimagining it season after season is how we keep it fresh for our guests. With this new iteration, we’re building on flavors people already love while introducing a seasonal take that feels right for colder months.”
Sweetgreen’s approach to menu innovation is closely tied to its sourcing philosophy, and the return of feta and launch of the Winter Harvest Bowl are no exception. The company continues to prioritize partnerships with farms and producers that align with its mission to serve high-quality, seasonal ingredients while supporting responsible agriculture.
This winter, Sweetgreen’s squash is sourced through a regional network of trusted farm partners, including Plainville Farm, which supplies select markets. By leaning into regional sourcing whenever possible, Sweetgreen aims to maximize freshness while strengthening local food systems.
Feta sourcing also reflects this tailored approach. Klondike Farms supplies feta to Sweetgreen restaurants nationwide, excluding California and Phoenix, while Belfiore Farms provides feta to locations in California and Phoenix. These partnerships allow Sweetgreen to maintain consistency in flavor and quality while adapting to regional supply needs.
The addition of feta to the permanent menu and the debut of the Winter Harvest Bowl further highlight Sweetgreen’s broader strategy of blending craveability with transparency. As consumer demand continues to shift toward food that is both flavorful and responsibly sourced, Sweetgreen positions itself at the intersection of culinary creativity and conscious dining.
The Winter Harvest Bowl is available now in select markets for a limited time, while feta officially becomes a permanent ingredient across Sweetgreen’s nationwide menu. Both offerings can be ordered through the Sweetgreen app for pickup, delivery, or Outpost, with added benefits available to members through SG Rewards, the company’s loyalty program.
By combining guest-driven menu decisions, seasonal storytelling, and intentional sourcing, Sweetgreen continues to reinforce its role as a leader in the fast-casual restaurant space—one bowl at a time.
Source Link:https://www.businesswire.com/
