HERSHEY’S Chocolate Powers Krispy Kreme’s Return of the Chocomania Doughnut Collection
Chocolate lovers have a new reason to celebrate as Krispy Kreme® announces the highly anticipated return of its Chocomania Collection — now reimagined with a richer, more indulgent twist. This year’s comeback introduces a bold new theme: “Gone Glazed,” featuring four brand-new doughnuts, each coated with decadent HERSHEY’S chocolate glaze for an elevated flavor experience.
Available for a limited six-day run from Tuesday, January 27 through Sunday, February 1, the Chocomania Collection will be sold at participating Krispy Kreme locations nationwide. Designed to delight fans of both Krispy Kreme and HERSHEY’S, the collection promises an unforgettable blend of iconic doughnut craftsmanship and premium chocolate indulgence.
The refreshed Chocomania lineup centers around Krispy Kreme’s beloved Original Glazed® doughnut, now reinvented with layers of rich chocolate, creative toppings, and indulgent fillings. Each new doughnut brings a unique flavor profile while maintaining the light, airy texture that has made Krispy Kreme a household name for decades.
Four New Doughnuts, One Ultimate Chocolate Experience
At the heart of the Chocomania “Gone Glazed” Collection are four innovative doughnut creations, each crafted to highlight the depth and richness of HERSHEY’S chocolate.
Chocolate Cheesecake Doughnut
This new creation features a HERSHEY’S Chocolate Original Glazed® doughnut infused with a smooth cheesecake swirl. Finished with a generous topping of HERSHEY’S mini chocolate chips, the doughnut offers a luxurious balance of creamy cheesecake flavor and bold chocolate sweetness, making it a standout option for dessert lovers who crave rich, layered textures.
Chocolate Chip Cookie Doughnut
Inspired by the classic chocolate chip cookie, this doughnut takes indulgence to the next level. A HERSHEY’S Chocolate Original Glazed® doughnut is dipped in chocolate icing and coated with HERSHEY’S Chocolate Chip Cookie Crunch, delivering a satisfying blend of crunch, chocolate richness, and soft doughnut goodness. It’s a nostalgic yet elevated treat that combines two beloved desserts in one bite.
Chocolate Party Doughnut
For those who love a festive flair, the Chocolate Party Doughnut adds color and fun to the Chocomania lineup. Built on a HERSHEY’S Chocolate Original Glazed® base, it is drizzled with silky HERSHEY’S chocolate and topped with vibrant rainbow nonpareils. The result is a playful and celebratory doughnut that pairs eye-catching design with irresistible chocolate flavor.
HERSHEY’S Chocolate Original Glazed® Doughnut
The collection also introduces a refined twist on Krispy Kreme’s signature classic. This version takes the iconic Original Glazed® doughnut and coats it entirely in HERSHEY’S chocolate glaze, transforming the brand’s most famous offering into a deeply chocolate-forward experience while preserving its signature melt-in-your-mouth texture.
A Partnership Built on Flavor Innovation
The return of Chocomania reflects Krispy Kreme’s ongoing commitment to innovation and collaboration with iconic brands. According to Alison Holder, Krispy Kreme’s Chief Brand and Product Officer, the partnership with HERSHEY’S continues to push the boundaries of flavor creativity.
“America loves chocolate, and we love partnering with HERSHEY’S to create the most craveable and delicious chocolate doughnuts,” Holder said. “These Chocomania doughnuts, all being glazed with rich HERSHEY’S for the first time, elevate the taste and indulgence to create a chocolate experience you won’t want to miss. Chocomania ‘Gone Glazed’ is chocolate done right!”
By incorporating HERSHEY’S chocolate into every doughnut glaze, Krispy Kreme aims to deliver a more intense, premium chocolate profile than ever before. This marks a notable evolution from past Chocomania releases, offering fans a deeper and more cohesive chocolate theme across the entire lineup.
Limited-Time Availability Drives Excitement
The six-day availability window reinforces Krispy Kreme’s strategy of creating urgency around limited-edition releases. Seasonal and short-run offerings have become a cornerstone of the brand’s marketing, encouraging fans to visit stores early and often before products disappear.
The Chocomania Collection will be available in-store, for pickup, and through delivery via Krispy Kreme’s official app and website, making it easy for customers to enjoy the new flavors whether they’re grabbing a quick treat or ordering for a group.
Customers can purchase the doughnuts individually or by the dozen, allowing for flexible sampling or sharing with friends, family, coworkers, and fellow chocolate enthusiasts.
A Social Media–Ready Dessert Moment
In addition to delivering indulgent flavor, Krispy Kreme is encouraging customers to share their Chocomania experiences online. The company is inviting fans to post photos and reactions using the hashtag #KrispyKreme and tagging @krispykreme on social media platforms.
This digital engagement strategy reflects the growing role of visual food content in brand marketing, where colorful, eye-catching desserts often become viral moments. With its glossy chocolate glazes, rainbow toppings, and premium branding, the Chocomania Collection is positioned to generate strong buzz across Instagram, TikTok, and other social platforms.
Krispy Kreme’s Ongoing Focus on Innovation
The Chocomania revival is part of Krispy Kreme’s broader efforts to keep its menu fresh while maintaining its heritage. The brand continues to expand its lineup through seasonal flavors, themed collections, and high-profile collaborations, appealing to both longtime fans and new customers seeking novelty.
By combining its classic doughnut base with modern flavor trends and premium ingredients like HERSHEY’S chocolate, Krispy Kreme reinforces its identity as both a nostalgic comfort brand and an evolving dessert innovator.
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