HTeaO Debuts First Matcha Menu Featuring New Cold Foam Innovations
HTeaO, widely recognized as one of the nation’s leading iced tea franchise brands, is stepping into a new chapter of beverage innovation with the introduction of matcha to its menu for the very first time. Beginning Friday, March 20, the company will officially debut a trio of Matcha Green Tea beverages, marking a significant milestone in its product evolution. This launch not only introduces a trending ingredient to HTeaO’s offerings but also brings with it the brand’s first-ever cold foam topping and a complementary bakery item designed to round out the overall flavor experience.
Over the years, HTeaO has built a strong reputation for delivering ultra-premium teas and crafting limited-time offerings that align with emerging consumer trends. With the growing popularity of matcha across global beverage markets, the brand is strategically embracing this momentum. Matcha, known for its earthy flavor profile and vibrant green hue, has become a staple in cafes and specialty drink menus, appealing to consumers seeking both indulgence and perceived wellness benefits. By incorporating matcha into its lineup, HTeaO is not only responding to consumer demand but also reinforcing its commitment to staying ahead of beverage trends.
The newly introduced matcha beverages are designed to strike a balance between traditional tea elements and modern, dessert-inspired creativity. Each drink is topped with a layer of creamy cold foam, a feature that adds a smooth and velvety finish to every sip. This marks the first time HTeaO has introduced cold foam, signaling a broader shift toward more customizable and premium drink experiences.
Customers can choose from three distinct Matcha Green Tea options, each offering a unique flavor combination:
The Churro Matcha blends vanilla, matcha green tea, cinnamon, milk, and cold foam to create a warm, dessert-like profile reminiscent of freshly made churros. This option is crafted for those who enjoy rich, comforting flavors with a hint of spice.
The Strawberry Matcha combines the natural earthiness of matcha with sweet strawberry notes, milk, and cold foam, resulting in a refreshing yet indulgent beverage that balances fruity brightness with creamy texture.
The Lemon Lavender Matcha offers a more floral and citrus-forward experience, featuring lavender-lemon flavoring, matcha green tea, milk, and cold foam. This variety caters to consumers seeking a lighter, more aromatic drink option.
Each beverage will be available in two sizes: a 24-ounce serving priced at $6.49 and a 32-ounce serving priced at $7.49. The pricing reflects the premium ingredients and layered flavor profiles that define the new offerings, while still maintaining accessibility for a wide range of customers.
According to Kelsey McManemin, Senior Vice President of Marketing at HTeaO, the decision to introduce matcha was driven by strong consumer interest and the brand’s ongoing commitment to innovation. She emphasized that matcha’s tea-based foundation made it a natural fit for HTeaO’s core identity, while the addition of creative flavor combinations ensures the drinks remain approachable and appealing to both new and existing customers. By pairing matcha with cold foam and integrating complementary menu items, the company aims to deliver a more holistic and engaging guest experience rather than simply introducing another beverage option.
In addition to enhancing the matcha drinks, cold foam is also being launched as a permanent menu feature. Starting March 20, customers will have the option to add cold foam to any iced beverage on the menu, including teas, coffee, and HTeaO’s signature Thirst Quenchers, for an additional $0.95. This move reflects a broader industry trend toward drink customization, allowing guests to personalize their beverages according to taste preferences. The cold foam itself is designed to provide a lightly sweet, creamy layer that enhances both classic drinks and new creations, adding depth and texture without overpowering the base flavors.
To further elevate the matcha launch, HTeaO is introducing a new bakery item: Churro Bites. Developed in partnership with Just Desserts, these warm, cinnamon-sugar treats are crafted to complement the Churro Matcha beverage. The Churro Bites will be available for $3.99 as a standalone item or as part of a bundled offering with a 24-ounce matcha drink for $8. This pairing is intended to create a cohesive flavor experience, bringing together the nostalgic taste of churros with the modern twist of a matcha-based beverage.
The addition of Churro Bites highlights HTeaO’s broader strategy of expanding beyond beverages to offer a more complete menu experience. By incorporating food items that pair seamlessly with its drinks, the brand is enhancing its appeal as a destination for both quick refreshments and indulgent treats. This approach not only increases average transaction value but also strengthens customer engagement by offering curated combinations that simplify decision-making.
McManemin noted that innovation at HTeaO is not about redefining the brand’s identity but rather about expanding the ways customers can enjoy its products. Whether a guest is a longtime fan of traditional iced tea or someone exploring matcha for the first time, the new offerings are designed to fit naturally into everyday routines. This philosophy underscores the company’s focus on inclusivity and accessibility, ensuring that new menu items resonate with a broad audience.
The launch of matcha, cold foam, and Churro Bites represents a significant step in HTeaO’s ongoing growth and nationwide expansion. As the brand continues to enter new markets, its ability to introduce trend-driven, customizable, and high-quality products will play a crucial role in maintaining its competitive edge. The matcha lineup, in particular, positions HTeaO to tap into a rapidly growing segment of the beverage industry, attracting both younger consumers and those seeking alternatives to traditional coffee-based drinks.
Ultimately, this latest menu innovation reflects HTeaO’s commitment to delivering bold flavors, memorable experiences, and a high degree of personalization. By combining the timeless appeal of tea with contemporary trends like matcha and cold foam, the company is reinforcing its position as a forward-thinking leader in the iced tea franchise space. As customers across the country prepare to explore these new offerings, HTeaO is poised to continue shaping the future of the beverage category—one refreshing, flavor-packed sip at a time.
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