Each year, PANTONE® ignites a global conversation about the transformative power of color. Color transcends being a mere visual experience; it is a universal language that speaks to our emotions, memories, and the stories we share.
Through a collaborative partnership with PANTONE®, we bring color to life by blending art and science. With our expertise in both the Taste, Texture & Health and Perfumery & Beauty business units, we have created a unique fragrance and flavor inspired by the 2025 PANTONE® Color of the Year: Mocha Mousse.
By marrying the evocative artistry of color with cutting-edge innovations in fragrance and flavor, we craft immersive sensory experiences that touch lives in profound ways. The 2025 PANTONE® Color of the Year, Mocha Mousse, is a testament to this creative journey.
The Essence of Mocha Mousse
Mocha Mousse is a harmonious blend of rich, warm browns, evoking a sense of indulgence and sophistication. Inspired by two beloved culinary treasures—mocha and mousse—it merges bold coffee and chocolate flavors with a light, airy texture. This unique fusion reflects the perfect balance between refinement and comfort.
The color itself is a light chocolate brown that speaks to indulgence, elegance, and serenity. It captures the essence of small pleasures that bring warmth to everyday life, setting the tone for creativity and connection in the year ahead.
As the definitive color reference for 2025, PANTONE® 17-1230 Mocha Mousse inspires innovation and serves as a lens for understanding trends that will shape the coming year.
The Flavor of 2025: Milky Maple
Drawing inspiration from Mocha Mousse’s indulgent essence, we are proud to present our Flavor of the Year for 2025: Milky Maple.
Milky Maple is a celebration of contrasts that come together in harmony. The sweet, earthy undertones of maple pair seamlessly with the creamy richness of milk, resulting in a nostalgic and comforting flavor profile. This blend highlights the timeless simplicity of milk while showcasing the distinctive depth of maple.
Both Mocha Mousse and Milky Maple embody an emerging consumer preference for savoring meaningful moments. As people seek warmth and indulgence in their daily lives, Milky Maple invites them to pause and enjoy life’s simple pleasures.
“‘Milky Maple’ is more than a flavor—it’s an invitation to savor a moment of pure warmth and decadence. It reminds us of the joy and connection found in life’s little luxuries.”
The Scent of 2025: Mocha Mousse
Our Mocha Mousse-inspired fragrance tells a story of indulgence, warmth, and understated luxury. Opening with the richness of cocoa beans, the scent transitions to the warmth of salted peanuts before finishing with the comforting allure of vanilla beans.
At the heart of this creation lies Mocha Mousse Smell-The-Taste™, an exclusive technology developed by dsm-firmenich. This innovation captures the full sensory experience of taste and translates it into a fragrance, bringing emotions and textures into the olfactory world.
The result is a multi-dimensional scent that feels indulgent and satisfying, embodying earthy sophistication with velvety sensuality.
“Mocha Mousse is an enchanting color that reveals new depths with each glance. I wanted to capture its enveloping richness in the fragrance. It is a celebration of softness, where luxurious comfort meets seduction,” explains Honorine Blanc, Master Perfumer at dsm-firmenich.
Beyond the Eau de Parfum, dsm-firmenich has also created a spectrum of seven additional fragrances inspired by Mocha Mousse. These include Eau de Toilette, candles, body wash, fabric conditioner, and hair mist, offering diverse ways to experience its luxurious essence.
A Celebration of Warmth and Connection
Inspired by PANTONE®’s Color of the Year, both the Milky Maple flavor and the Mocha Mousse-inspired fragrance capture a collective yearning for warmth, comfort, and connection.
These sensory elements—whether through design, taste, scent, or everyday rituals—invite us to embrace coziness, nurture our well-being, and reconnect with the world around us.
By translating the language of color into flavors and fragrances, we continue to create experiences that enrich lives, spark joy, and bring stories to life. The year 2025, guided by Mocha Mousse, promises to be a celebration of indulgence and simplicity in perfect harmony.
