Today, KRAFT, an iconic brand renowned for its quality, introduces a tantalizing addition to its product lineup: the Creamy Sauces line. This innovative range marks the inaugural launch under the revamped KRAFT Sauces brand, consolidating a diverse array of sauces, spreads, and dressings under one cohesive family for the first time. Accompanying this exciting release is a fresh logo update, revamped packaging, and the inauguration of a unified brand platform.
Aiolis have emerged as a sensation in the culinary world, capturing the interest of 77 percent of consumers eager to explore new flavors. The KRAFT Creamy Sauces line endeavors to bring this beloved sauce into households nationwide, enriching classic dishes such as French fries, sandwiches, and onion rings with a burst of sumptuous flavor. The selection includes enticing options like Smoky Hickory Bacon Flavored Aioli, Chipotle Aioli, Garlic Aioli, Burger Aioli, and Buffalo Style Mayonnaise Dressing.
Kaitlin Roe, Brand Director at KRAFT, emphasizes the brand’s commitment to demystifying the kitchen experience for home cooks inundated with lofty culinary standards. The Creamy Sauces line, alongside existing favorites, empowers individuals to create delectable meals without professional training, offering restaurant-quality depth and zest conveniently accessible from the refrigerator.
The brand refresh extends beyond the product launch, encompassing the first updates to KRAFT’s iconic logo in over a decade, as well as revamped packaging, social media presence, and a unified creative platform: “It’s not art. It’s KRAFT.” This strategic decision reflects the existing trend of consumers purchasing KRAFT condiments across multiple categories. The vibrant new packaging aims to evoke the irresistible combination of flavors and culinary experimentation that KRAFT advocates for, reinforcing the notion that sophistication doesn’t always equate to superiority.
As a cornerstone of The Kraft Heinz Company’s Taste Elevation platform, KRAFT continues to drive growth, representing 41 percent of the company’s global portfolio and asserting its position as a leader in condiments worldwide. With consumer preferences evolving towards diverse flavor experiences, KRAFT Sauces is uniquely poised to cater to the 92 percent of individuals interested in exploring new taste sensations.
For further information on the enticing new KRAFT Creamy Sauces
