Jet’s Pizza, a beloved purveyor of the distinct and delicious Detroit-Style Pizza, has not just embraced the future of ordering—it has defined it. The company recently announced a monumental achievement: officially surpassing 10 million AI orders. This staggering figure marks a significant milestone in the brand’s commitment to digital innovation and places the value of these AI-driven transactions at more than $250 million in AI sales. This success story illustrates how Jet’s Pizza has leveraged cutting-edge technology to enhance customer convenience, streamline operations, and solidify its position at the forefront of the fast-casual dining sector.
The Foundation of Digital Success: OrderAI and Voice Bots
The foundation of this digital triumph rests on Jet’s multifaceted, AI-powered ordering ecosystem. Central to this system is the SMS ordering program, OrderAI by HungerRush. This text-based platform has become a favorite among customers seeking maximum speed and convenience. Operating in parallel, Jet’s also utilizes sophisticated phone bot programs developed through partnerships with both Converse Now and HungerRush.
The steady growth in the adoption of these tools is a clear indicator that customers are not merely tolerating new technology but actively embracing faster, more intuitive ways to satisfy their cravings for Jet’s signature pizza. The seamless integration of these AI systems into the customer journey reflects Jet’s long-standing culture of innovation.
Eran Hollander, Chief Product Officer at HungerRush, underscored this symbiotic relationship, stating, “Jet’s has always been an extremely innovative brand working at the forefront of restaurant technology. We’ve been proud to partner with them in realizing their vision and in continuing to improve the product. We offer them a warm congratulations on the achievement of 10 million orders with OrderAI.” This sentiment highlights a crucial element of the success: the continuous refinement and evolution of the technology in collaboration with expert partners.
The Power of Text: Instant Reordering and Customer Retention
The genius of the text-ordering platform lies in its elegant simplicity and efficiency. It significantly enhances customer loyalty and simplifies the repeat ordering process, tackling a core challenge in the quick-service restaurant (QSR) space.
- Saving Favorites: Customers can easily save their standard, go-to orders, eliminating the tedious process of navigating a full menu for every purchase.
- Instant Reorder: With a simple text message, customers can trigger an instant reorder.
- Smart Retargeting: The platform strategically retargets customers one week after they make an order. This subtle, timely nudge encourages repeat business without being intrusive.
The most potent feature for retaining habitual customers is the “re-pizza” command. Customers can simply text “re-pizza” to repeat their last week’s order. This level of frictionless convenience is a game-changer, removing virtually all barriers between a craving and a successful order submission.
Over the past several years, Jet’s and its partners have not been content to rest on their laurels. They have persistently worked to enhance the user experience by implementing:
- Smarter Order Recall: Refining the AI’s ability to anticipate and suggest relevant orders, even beyond the immediate last one.
- Expanded Menu Compatibility: Ensuring that the full breadth of the Jet’s menu—from specialty pizzas and subs to sides and desserts—is seamlessly accessible through the text interface.
Optimizing Voice and Streamlining Operations
While SMS ordering has been a massive driver, Jet’s has simultaneously channeled resources into improving the efficacy of its phone bot program. This ensures that the traditional ordering channel—the telephone—is just as efficient and reliable as the digital ones. Continuous updates and rigorous A/B testing have been key to perfecting the voice-AI’s ability to understand complex orders, handle modifications, and process transactions accurately. This continuous improvement cycle is a hallmark of technology adoption done right, ensuring all customer segments—whether they prefer text, voice, or app—are served with equal speed.
The Human Element: Focusing on What Matters Most
While the technology may seem centered on automation, the ultimate goal is to enhance the human experience for both the customer and the employee.
Aaron Nilsson, Chief Information Officer for Jet’s America Inc., captured the essence of this benefit, noting, “Reaching this milestone is a testament of how much our customers value having this ordering option. Not only does it make things easier for our customers, but it allows our employees to focus on the best part of their job – pizza making.”
This quote provides critical insight into the true operational value of AI in the QSR environment. By offloading the repetitive, time-consuming task of order-taking—which can involve noisy environments, communication errors, and long hold times—the AI frees up human employees. Jet’s staff can now dedicate their full attention and expertise to crafting the high-quality, signature Detroit-Style Pizza that the brand is famous for, directly improving product consistency and customer satisfaction. The AI handles the transaction; the staff focuses on the craft.
Source Link:https://www.businesswire.com/
