Naturipe Farms is excited to announce the promotion of Jim Roberts to President, a decision that takes effect immediately. The company’s Board of Directors unanimously selected Roberts to guide Naturipe through a period of significant growth and strategic development. With over 20 years of industry experience, including his tenure as Naturipe’s President of Sales, Roberts is poised to lead the company into its next chapter.
A Proven Leader in Fresh Produce
Jim Roberts is a highly respected figure in the produce industry, with a track record of driving sales and crafting innovative marketing strategies. During his time at Naturipe Farms, Roberts played a key role in solidifying the company’s reputation as a leader in fresh produce, particularly in the berry segment. His efforts have contributed to the company’s success in an increasingly competitive marketplace.
“Jim has a strong understanding and vision of how Naturipe can continuously lead and expand in the industry over the coming years,” said Bob Hawk, Chairman of Naturipe Farms’ Board. “With Jim, it’s clear that his work with Naturipe isn’t just a job but a passion. I’m confident that as President, he will continue the legacy of success and berry excellence that has come to define Naturipe Farms. I look forward to seeing the impact of his leadership.”
Responsibilities as President
In his new role, Roberts will oversee the core business functions of Naturipe Farms, working closely with the executive team to ensure the company’s continued success. His responsibilities include leading product development and innovation, areas where Naturipe has excelled in recent years. The company has introduced several successful product lines, such as:
- Sweet Selections, known for consistently delivering high-quality berries.
- Three’s a Charm, a unique berry trio package.
- Greenhouse Strawberries, an innovative approach to strawberry production.
- Mighty Reds, offering premium red berries.
- Berry Buddies, a new line aimed at families and younger consumers.
These innovations reflect Naturipe’s commitment to staying ahead in the fresh produce industry, and Roberts will focus on expanding this momentum. He will report directly to the Board of Directors.
A Vision for Growth and Innovation
Jim Roberts expressed enthusiasm and gratitude as he steps into his new role. “I am honored to lead our incredible team into an exciting new chapter,” Roberts said. “Our focus will remain on driving innovation, accelerating growth, and delivering exceptional value to our customers, growers, and stakeholders.”
Roberts highlighted his vision for Naturipe’s future, emphasizing the importance of pushing boundaries and ensuring continued industry leadership. “Together, we will build on our strong foundation and pursue bold opportunities, ensuring a brighter future for all,” he added.
Roberts also took a moment to thank his colleagues, the Naturipe Board, and his family for their support. “This role is a challenge I am eager to tackle with the outstanding team we have at Naturipe Farms. I look forward to implementing my vision and contributing to the success of everyone associated with our company.”
Building on a Legacy of Excellence
Naturipe Farms has a long history of excellence in the fresh produce industry, particularly as a pioneer in the berry market. The company’s ability to innovate and adapt has allowed it to thrive in a competitive industry while maintaining a strong focus on quality, sustainability, and customer satisfaction.
Under Roberts’ leadership, Naturipe Farms will continue to build on this legacy, with plans to enhance its product offerings and explore new markets. His expertise and passion for the industry position him to guide the company toward achieving its ambitious goals.
A Bright Future for Naturipe
With Jim Roberts at the helm, Naturipe Farms is set to enter an exciting phase of growth and innovation. His leadership promises to strengthen the company’s reputation as a leader in fresh produce while ensuring long-term success for its customers, growers, and stakeholders. As Roberts takes on this pivotal role, the entire Naturipe community looks forward to the achievements and advancements that lie ahead.
