Kellanova Away From Home and Krispy Kreme® have kicked off the new year with a delightfully sweet surprise: a partnership with Pop-Tarts® to create the Krispy Kreme x Pop-Tarts® Crazy Good Doughnuts Collection. This limited-time collaboration brings together two beloved brands to deliver a trio of unique doughnuts that promise to thrill fans with their creative flavors and delectable combinations.
Introducing the Crazy Good Doughnuts Collection
Starting today, participating Krispy Kreme shops are offering three new doughnuts inspired by iconic Pop-Tarts® flavors. These treats are a perfect fusion of Krispy Kreme’s classic doughnut craftsmanship and the nostalgic, beloved flavors of Pop-Tarts®:
- Pop-Tarts® Frosted Strawberry Doughnut: Kellanova This creation features an unglazed shell doughnut filled with a luscious strawberry filling. It is dipped in shortbread icing, sprinkled with shortbread pieces and sugar crystals, and topped with a drizzle of strawberry filling. Kellanova As the final touch, a Frosted Strawberry Pop-Tarts® Bites piece crowns this vibrant treat.
- Pop-Tarts® Frosted Chocolatey Fudge Doughnut: Built on Krispy Kreme’s iconic Original Glazed® Doughnut, this treat is dipped in rich chocolate icing. Kellanova It is topped with a swirl of brownie batter-flavored buttercream, a generous sprinkling of crushed Frosted Chocolatey Fudge Pop-Tarts® Bites, and white nonpareil sprinkles.
- Pop-Tarts® Frosted Brown Sugar Cinnamon Doughnut: A warm cinnamon sugar doughnut is taken to the next level with brown sugar cinnamon cream cheese-flavored buttercream. Kellanova A Frosted Cinnamon Roll Pop-Tarts® Bites piece completes the dessert, bringing a touch of nostalgia to every bite.
Kellanova Away From Home Teams Up with Krispy Kreme for an Exciting and Delightful New Year Kickoff 2025
The First-Ever Krispy Kreme x Pop-Tarts® Collaboration
This collaboration marks the first time Krispy Kreme and Pop-Tarts® have joined forces, and the results are nothing short of extraordinary. Dave Skena, Krispy Kreme’s Chief Growth Officer, expressed his excitement about this partnership, saying, “Krispy Kreme and Pop-Tarts coming together for the very first time – you know the result will be Crazy Good. It’s awesome to kick off the new year and thrill Krispy Kreme and Pop-Tarts fans with an unexpected collaboration and three Crazy Good doughnuts. So, go crazy and enjoy them before they’re gone.”
Jessica Waller, General Manager at Kellanova Away From Home, echoed this sentiment, highlighting the innovative potential of Pop-Tarts® beyond their traditional role as a toaster treat. “Pop-Tarts aren’t just for the toaster—they can infuse culinary creativity to delight consumers,” Waller explained. Kellanova“Krispy Kreme has done an incredible job bringing this opportunity to life, combining their iconic doughnuts with the beloved flavors of Pop-Tarts to create a truly one-of-a-kind experience for fans of both brands. We’re proud of this partnership to bring Crazy Good to doughnuts and doughnut lovers in unexpected ways.”
How to Enjoy the Crazy Good Doughnuts
The Krispy Kreme x Pop-Tarts® Crazy Good Doughnuts Collection is available for a limited time, so fans are encouraged to act quickly to enjoy these exclusive creations. The Kellanova doughnuts can be purchased individually or by the dozen at participating Krispy Kreme shops. Kellanova Customers can also order them for pickup or delivery through Krispy Kreme’s app and website.
For those looking to share the joy, the Crazy Good Doughnuts are also available in a Krispy Kreme 6-pack box, which is delivered fresh daily to select retailers. To find a Krispy Kreme shop or a participating retailer near you, visit
Share the Fun on Social Media
Krispy Kreme is inviting fans to join the celebration by sharing how they’re enjoying the Krispy Kreme x Pop-Tarts® Crazy Good Doughnuts. Use the hashtag #KrispyKreme and tag @krispykreme on social media to showcase your favorite doughnuts from the collection. Whether you’re enjoying them with friends, family, or as a solo treat, your posts could inspire others to try these one-of-a-kind creations.
Why This Partnership Matters
This partnership is more than just a collaboration between two iconic brands; it’s a celebration of culinary creativity and innovation. Kellanova By combining the unique flavors of Pop-Tarts® with the time-tested doughnut-making expertise of Krispy Kreme, this collection offers a fresh perspective on what a doughnut can be. It’s a testament to the power of collaboration and the endless possibilities that arise when brands push the boundaries of tradition.
A Nostalgic Yet Modern Experience
Pop-Tarts® have long been a staple of breakfast tables and snack times, offering a sense of comfort and nostalgia to generations of fans. By incorporating these familiar flavors into their doughnuts, Krispy Kreme has created a product that resonates with both longtime Pop-Tarts® enthusiasts and those discovering them for the first time. Each doughnut in the Crazy Good Doughnuts Collection is a nod to the past while embracing modern culinary trends, making them a hit with diverse audiences.
Perfect for Celebrations and Everyday Treats
Whether you’re celebrating a special occasion or simply looking for a sweet pick-me-up, the Krispy Kreme x Pop-Tarts® Crazy Good Doughnuts are an excellent choice. Their vibrant colors, creative toppings, and rich flavors make them an Instagram-worthy treat that’s perfect for sharing with loved ones. Additionally, their availability in a convenient 6-pack box means you can enjoy them on the go or bring them to a gathering to spread the joy.
A Limited-Time Opportunity
As with all great things, the Krispy Kreme x Pop-Tarts® Crazy Good Doughnuts Collection won’t be around forever. This limited-time offer adds an element of exclusivity, encouraging fans to seize the opportunity to try these unique creations before they disappear. It’s a reminder to embrace the fun and spontaneity of life—one Crazy Good doughnut at a time.
