Kellanova Makes a Splash This Summer with Flavor-Packed Snacks
This summer, Kellanova is turning up the heat—and the flavor—with a dynamic and playful lineup of seasonal snacks and limited-edition offerings from its fan-favorite brands. Whether you’re planning a backyard barbecue, heading to the beach, or lounging poolside, Kellanova has something festive, flavorful, and fun to elevate every summer moment. From patriotic packaging and inventive frozen treats to floaties that make a splash, brands like Cheez-It®, Pringles®, Pop-Tarts®, Eggo®, and more are delivering a wave of joy and bold taste for the sunny season.
Cheez-It Makes a Splash with Flavor and Fun
Cheez-It, the iconic cheesy cracker brand, is diving headfirst into summer with a burst of red, white, and cheesy delight. To celebrate the season, the brand has launched its limited-time Flag Summer crackers, featuring the same signature crunch and cheddar-packed flavor fans love, all dressed up in patriotic packaging.
But the real excitement comes from an unexpected—and delicious—collaboration. Cheez-It has teamed up with Palermo’s Pizza, combining two snack icons in one savory offering that’s available only for a limited time. It’s the ultimate mashup of crispy, cheesy, and saucy, crafted for summer snacking.
Adding to the seasonal celebration, Cheez-It is also offering a limited-edition collection of floaties that make lounging by the pool a whole lot more playful. Here’s how fans can join in the fun:
- Summer Floatie Giveaway – Snackers can enter for a chance to win one of these exclusive inflatables, perfect for floating in cheesy style.
- DTC-Exclusive Floatie – Superfans can shop online for a direct-to-consumer floatie that screams Cheez-It loyalty.
- Retailer Floatie – A licensed Cheez-It floatie will also be hitting shelves at major retailers, including Target, offering fans multiple ways to bring the brand poolside.
Town House Toasts to Patriotic Entertaining
Kellanova’s Town House crackers are also joining the summer celebration with a festive seasonal makeover. The new Town House Star Spangled Original Crackers are ideal for patriotic charcuterie boards, summertime spreads, and Fourth of July parties.
These crackers are made to pair perfectly with cheeses, dips, and all your favorite summer snacks. With their seasonal packaging and classic buttery flavor, they’re the perfect addition to any entertaining setup, from family picnics to holiday festivities.
Pringles Stacks Up Summer Snacking
When it comes to road trip-ready snacking, Pringles® has long been a go-to favorite—and this summer, they’re stacking up the fun with new patriotic packaging and special multipack formats that are perfect for every kind of summer outing.
Mr. P is getting into the festive spirit with patriotic packaging available across several formats, including:
- Summer Snack Stack (23-count) – These mini canisters are ideal for tossing in a pool bag or picnic basket for an easy grab-and-go snack.
- Caddy (12-count) – Perfectly designed for long road trips, beach days, or any time you need a crisp, crunchy bite on the move.
Whether you’re into Original, Sour Cream & Onion, or BBQ, there’s a Pringles stack for every palate this summer.
Pop-Tarts Cool Off with Ice Cream-Inspired Treats
Pop-Tarts®, long known for its bold flavors and colorful personality, is bringing cool vibes to the summer with a refreshing new twist. Fans can now enjoy their favorite toaster pastries in ice cream form with the debut of Pop-Tarts Ice Cream Sandwiches and Ice Cream Pints.
These frozen treats come in three beloved Pop-Tarts flavors:
- Frosted Strawberry
- Brown Sugar Cinnamon
- Frosted Chocolate Fudge
Each pint and sandwich blends nostalgic flavor with creamy indulgence, perfect for cooling down on a hot day. And for those looking to relax in style, Pop-Tarts-branded pool floaties are also available, letting you float through summer with playful flair.
Eggo Brings Waffles to the Water
Eggo® is expanding its signature waffle brand into frozen territory with Eggo Ice Cream Sandwiches and Ice Cream Pints featuring classic flavors like:
- Buttery Maple
- Chocolate Chip
- Blueberry
These creamy concoctions bring the comforting taste of breakfast waffles into a cool new format.
For families on the go, Eggo has also introduced Pancake Birthday Cake Pouched Minis—bite-sized, ready-to-eat treats perfect for tossing into a snack bag for road trips, park days, or long car rides.
And of course, lounging just got sweeter with the release of an Eggo-branded floatie, combining poolside fun with waffle-inspired whimsy.
MorningStar Farms Fires Up the Plant-Based Grill
Kellanova’s plant-based powerhouse, MorningStar Farms, is turning up the heat on summer grilling with its Sizzlin’ Steakhouse Burgers. Designed to deliver all the flavor and texture of a backyard barbecue favorite—without the meat—these burgers are an excellent choice for vegetarians, flexitarians, or anyone looking to add more plant-based meals to their summer menu.
Grill them up for your next cookout and enjoy that classic smoky, savory flavor with a modern twist.
Rice Krispies Treats Light Up the Season
Rice Krispies Treats® are capturing the joy of summer with a lineup of sweet and snappy offerings that blend nostalgia and innovation.
Highlights of the season include:
- Ice Cream Pints and Sandwiches – Featuring that signature marshmallow flavor and crispy texture in an irresistible frozen format.
- Patriotic Mini Treats – Ideal for on-the-go snacking at summer parades, fireworks shows, and road trips.
- Limited-Edition Pool Float – With a marshmallowy design that’s almost too cute to float on—but impossible to resist.
Limited Time, Unlimited Summer Fun
Kellanova’s entire seasonal collection is only available for a limited time, so snackers are encouraged to act fast. Whether you’re grabbing festive floaties, sampling new frozen innovations, or building a red, white, and blue snack spread for your summer gatherings, these limited-time products are designed to make your summer more flavorful, more playful, and more memorable.
