The Reese’s and Kit Kat® brands are simplifying Halloween this year with a clever and practical solution: the Trick-or-Treatable Costume. Recognizing that many adults face the dilemma of either taking kids trick-or-treating or staying home to distribute candy, this innovative costume allows them to “Choose Both!”
A recent survey from the brands found that nearly half of adults (47%) struggle with this Halloween conundrum, as only 15% prefer to remain home to hand out treats. This feedback inspired the brands’ latest delicious creation, providing a way for parents to enjoy the best of both worlds.
Introducing the Trick-or-Treatable Costume, designed to serve as the ultimate human candy bowl for treat handouts on the go. Its unique design guarantees that each candy pull yields both a Kit Kat® bar and a Reese’s Cup, ensuring a sweet success on Halloween night!
“Heather Seamans, Senior Brand Manager, Halloween at The Hershey Company, stated, ‘Every Halloween, we strive to help fans celebrate the season in innovative ways that reflect our iconic brands. The Trick-or-Treatable Costume is our way of ensuring that no household misses out on the fun, allowing parents to give out candy while accompanying their children door-to-door. It’s a solution that guarantees Halloween is all treats and no tricks!'”
About The Hershey Company
The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. The company has more than 90 brand names in approximately 80 countries that drive more than $11.2 billion in annual revenues, including Hershey’s, Reese’s, Kisses, Kit Kat®, Jolly Rancher, Twizzlers and Ice Breakers, and salty snacks including SkinnyPop, Pirate’s Booty and Dot’s Homestyle Pretzels.
For over 130 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker’s founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through equitable access to education.
