KKV Opens Its Second Global Flagship Store in Ho Chi Minh City
HO CHI MINH CITY, KK Group today announced the grand opening of the KKV Vietnam Global Flagship Store in downtown Ho Chi Minh City, marking KKV’s second global flagship store. Located at 28 Le Loi in District 1 – near key landmarks including Saigon Centre – the new flagship is designed as a must-visit lifestyle destination, offering immersive product discovery, photo spots, and an upgraded one-stop shopping experience for local consumers before the Tet Holiday.
A signature highlight is Colorful KKV Moto Park – a photogenic, motorcycle-themed zone that transforms an ordinary parking area into a vibrant first stop before entering the store, establishing the flagship store as a landmark destination in the city center.
Vietnam is a key market in KK Group’s Southeast Asia strategy. The Group currently operates 20 stores across its three core brands – KKV, THE COLORIST, and X11 – with a growing footprint across major cities including Ho Chi Minh City, Hanoi, and surrounding areas, resonating with young, urban consumers who value fresh, varied, and immersive retail experiences.
Founded in China, KK Group has built a large-scale lifestyle retail network, operating more than 1,000 stores in over 200 cities across China and more than 150 stores in Southeast Asia. As the core brand, KKV adheres to the concept of “100 lifestyles,” offering approximately 20,000 SKUs across 8 categories, with key highlights in trendy toys, beauty, food, and daily necessities.
Looking ahead, KK Group’s three core brands aim to expand to over 300 stores across Southeast Asia in 2026, and a total global store count of over 500 by the end of 2026. In Vietnam, the Group aims to expand to around 50 stores in 2026. To welcome the Tet Holiday, KKV Vietnam will roll out nearly 5,000 new products in phases, providing customers with more seasonal and gifting options.
We will continue to open global flagship stores in more countries, bringing local consumers a richer and more inspiring shopping experience,” said Rojen Wu, COO of KK Group’s International Business. Consumers are invited to visit the KKV Vietnam Global Flagship Store at 28 Le Loi, Ho Chi Minh City, and discover what’s new for the Tet Holiday.
A standout feature of the flagship is the Colorful KKV Moto Park, a highly photogenic, motorcycle-themed zone that reimagines a traditional parking area into a lively and welcoming first stop, reinforcing the store’s status as a new urban landmark in the city center.
Vietnam remains a core strategic market for KK Group in Southeast Asia, where the company currently operates 20 stores across its three key brands—KKV, THE COLORIST, and X11—with a growing presence in Ho Chi Minh City, Hanoi, and surrounding areas, appealing strongly to young, urban shoppers seeking fresh, diverse, and engaging retail experiences. Founded in China, KK Group has developed an extensive lifestyle retail network with more than 1,000 stores across over 200 cities in China and over 150 stores throughout Southeast Asia, while KKV, its flagship brand, embodies the “100 lifestyles” concept by offering around 20,000 SKUs across eight categories, with particular strengths in trendy toys, beauty, food, and daily essentials.
Looking ahead, KK Group plans to accelerate its regional and global growth, targeting more than 300 stores across Southeast Asia in 2026 and a total global footprint exceeding 500 stores by the end of the same year, including an expansion to approximately 50 stores in Vietnam alone. To celebrate the upcoming Tet Holiday, KKV Vietnam will introduce nearly 5,000 new products in phases, delivering a wider range of seasonal and gifting options, while reaffirming the Group’s commitment to opening additional global flagship stores in more countries to bring richer, more inspiring shopping experiences to consumers worldwide, as highlighted by Rojen Wu, COO of KK Group’s International Business.
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