Kraft Mac & Cheese Delivers a Slice of Fun with New Limited-Edition Pizza Flavor
Kraft Mac & Cheese is redefining comfort food with its latest limited-edition release: Pizza-flavored Mac & Cheese. Infused with bold, savory notes of garlic, herbs, and traditional Italian spices, this inventive new flavor transforms Kraft’s classic creamy dish into a nostalgic homage to the beloved slice. Designed to taste like your favorite pizzeria’s best offering—only with a spoon—Kraft’s newest innovation delivers a cheesy, tomato-y, spice-laced experience that aims to surprise and satisfy fans of both dishes.
To celebrate the launch in a way that truly honors its pizza inspiration, Kraft Mac & Cheese is going all-in on the delivery experience. For a limited time starting Friday, August 1, customers in New York City, Chicago, and Detroit—three of America’s most iconic pizza-loving cities—can order the new Pizza Kraft Mac & Cheese on Gopuff, the instant delivery platform. The twist? It arrives not in your average takeout bag, but in a custom Kraft Mac & Cheese pizza delivery box, designed to replicate everything about a traditional pizza night.
Not only does the box resemble one from your local pizzeria, but it’s scented too—wafting the warm, oven-fresh aroma of pizza into your home as soon as you open it. The experience is all about immersive flavor and fun, even including packets of red pepper flakes for spice lovers who want to elevate their bite. Fans will also find a personalized note styled like a classic pizzeria “guest check” to complete the nostalgia-driven unboxing.
Perhaps the most surprising part of this launch? Kraft is offering the entire pizza delivery experience—custom box, red pepper flakes, note, and, of course, the Pizza Mac & Cheese—for just one dollar. The price point is a deliberate nod to the iconic New York City “dollar slice”, beloved by generations of pizza fans and recently experiencing a cultural comeback. By combining this low price with the novelty of rapid home delivery, Kraft is tapping into both convenience culture and the timeless appeal of affordable indulgence.
“Pizza is such an iconic food, and we wanted to create something totally out of the (blue) box to introduce the world to our newest limited-edition flavor,” said Cheryl Barbee, Communications Director at Kraft Mac & Cheese, The Kraft Heinz Company. “From the scented delivery box to the red pepper flakes and rapid delivery, we really leaned into the sensorial aspects of the pizza experience. We know both mac & cheese and pizza fans are going to love it, and we can’t wait for them to try our newest flavor.”
This campaign doesn’t just hinge on novelty. It taps into something deeper: the emotional power of comfort food. Mac & cheese and pizza aren’t just meals—they’re shared experiences. They represent family dinners, late-night cravings, post-school snacks, and weekend traditions. Kraft’s new mashup celebrates that shared emotional space, delivering not just food but a slice of nostalgia with every bite.
Timed to coincide with the back-to-school season, Kraft’s Pizza Mac & Cheese is also a savvy response to the demand for quick, easy, and satisfying meal options. As families prepare for the return to school schedules, busy parents and students alike are looking for comforting yet convenient choices. Kraft is positioning this new product as the best of both worlds—offering the classic familiarity of its beloved blue box with a bold, unexpected twist.
For those outside the three launch cities or unable to catch the special delivery event, there’s still good news: Kraft Mac & Cheese Pizza flavor will also be available on store shelves nationwide throughout the back-to-school season. This allows fans across the country to taste the limited-edition flavor, even if they can’t experience the full pizzeria-style delivery.
This isn’t Kraft’s first foray into bold innovation. Over the years, the brand has experimented with a range of creative limited-edition flavors and packaging, often aimed at bringing fresh excitement to its iconic lineup. However, the Pizza flavor stands out for how deeply it dives into the multisensory experience—flavor, scent, packaging, and even delivery mechanics—all wrapped around a single, beloved concept: the joy of pizza night.
With its playful packaging, unbeatable $1 offer, and rich fusion of cheesy comfort and Italian zest, Kraft’s Pizza Mac & Cheese proves that sometimes, the best meals don’t make you choose. In the clash of culinary titans—pizza versus mac & cheese—Kraft has found a way to serve up both in one delicious bite.
Whether you’re a lifelong fan of the blue box or just curious to see how two of America’s most iconic foods taste when combined, this limited-edition offering delivers more than a meal—it delivers an experience. And for a single dollar? That’s a slice of genius.
