Kraft Mac & Cheese is stirring up the holiday season with an unexpected twist that’s sure to spark conversation around the Thanksgiving table. For a limited time, the beloved comfort food brand is combining two of America’s most iconic holiday dishes—macaroni and cheese and apple pie—into one daringly delicious creation: Apple Pie Flavored Kraft Mac & Cheese.
This bold new flavor brings together the creamy, cheesy comfort of Kraft Mac & Cheese with the warm sweetness of classic apple pie. The result is a nostalgic yet surprising mashup that celebrates the adventurous spirit of holiday flavors while honoring two of Thanksgiving’s most cherished traditions.
To introduce this innovative product, Kraft Mac & Cheese has partnered with actor, producer, and director Jason Biggs, best known for his legendary role in the film American Pie. The collaboration is as playful and unexpected as the flavor itself. In the campaign, Jason leans into his “pie guy” persona with a wink to his cinematic past, bringing humor, nostalgia, and a touch of self-awareness to the launch. The 15-second spot featuring Biggs captures the lighthearted fun of this flavor experiment, inviting fans to embrace the joy of trying something new.
“Kraft Mac & Cheese Apple Pie flavor is daring yet delicious and is bound to be the talk of the Thanksgiving table this year,” said Jason Biggs. “No matter your age, mac & cheese and apple pie are both Thanksgiving favorites that bring everyone together. I wanted to make sure this partnership came to life with a nod to my past but also reflected where I’m at today. Similar to Kraft Mac & Cheese and I teaming up, this flavor combo is unexpected—but it just works.”
A Sweet and Savory Match Made in Holiday Heaven
While the combination might raise eyebrows, sweet and savory pairings have been a growing flavor trend across the food world. Classics like apples and cheese have long been a part of American culinary culture, and many people enjoy a slice of cheddar atop their apple pie. Kraft Mac & Cheese is simply taking that beloved pairing to a new level.
The new Apple Pie flavor blends Kraft’s signature creamy cheese sauce with hints of cinnamon, nutmeg, and tart green apple. The result is a taste experience that’s simultaneously comforting and exciting—familiar yet completely new. Each bite delivers a warm, cozy flavor reminiscent of Thanksgiving gatherings, where both mac & cheese and pie share the table as family favorites.
Kraft’s innovation captures the essence of holiday indulgence while celebrating culinary curiosity. It’s an invitation for fans to push their flavor boundaries and explore the unexpected—because sometimes, the best combinations come from surprising places.
A Flavor Made for Friendsgiving and Thanksgiving
Just in time for Friendsgiving and Thanksgiving celebrations, Kraft Mac & Cheese Apple Pie flavor is making its debut as a limited-time offering. The brand hopes the launch inspires consumers to gather, share, and laugh over a dish that’s bound to be a conversation starter. Whether it’s a quirky addition to the Thanksgiving spread or a fun Friendsgiving experiment, Kraft wants fans to have a memorable, flavor-filled experience.
“This holiday season, we wanted to create a memorable experience for mac & cheese fans that felt as unexpected as this flavor pairing,” said Cheryl Barbee, Communications Director for Kraft Mac & Cheese at The Kraft Heinz Company. “The new Apple Pie flavor rounds out our flavor innovations for 2025 with its nostalgic blend of classic Thanksgiving dishes and bold flavor, marking the beginning of more shockingly delicious innovations to come from the brand.”
Indeed, the launch aligns perfectly with the brand’s mission to keep Kraft Mac & Cheese fresh and exciting for fans of all ages. Known for its creamy, comforting flavor that evokes memories of family dinners and cozy nights in, Kraft is using this limited-edition release to tap into both nostalgia and modern flavor trends.
Nostalgia Meets Innovation
Kraft Mac & Cheese has long been a staple in American households, synonymous with warmth, comfort, and simple joy. With the Apple Pie flavor, the brand merges that legacy with a sense of playful experimentation. It’s a reminder that food isn’t just about sustenance—it’s about connection, creativity, and the stories we share at the table.
The collaboration with Jason Biggs underscores that message. His return to the world of “pie” humor adds a fun, nostalgic touch that resonates with multiple generations. Just as Biggs’ iconic movie moments became cultural talking points, this flavor aims to become one of the most buzzworthy food stories of the holiday season.
Available for a Limited Time
The Kraft Mac & Cheese Apple Pie flavor officially launched on November 3 and is available exclusively on Walmart.com for $1.48, while supplies last. With such a limited release, fans eager to experience this sweet-and-savory sensation are encouraged to act quickly before it’s gone.
Those looking to stay updated on future flavor innovations and exclusive drops can follow Kraft Mac & Cheese on Instagram (@kraft_macandcheese) and TikTok (@maccheesebykraft), where the brand continues to engage fans with fun, creative content and playful flavor inspiration.
A Holiday Experiment Worth Trying
Kraft Mac & Cheese Apple Pie flavor isn’t just a new product—it’s a cultural moment that captures the adventurous, joy-filled spirit of the holiday season. By merging two of America’s favorite comfort foods, Kraft has created something truly conversation-worthy: a dish that’s unexpected yet strangely satisfying, nostalgic yet entirely new.
This Thanksgiving, as families gather around the table and friends celebrate over shared meals, Kraft Mac & Cheese invites everyone to embrace the unexpected, celebrate the flavors that bring us together, and maybe even start a new holiday tradition—one forkful of Apple Pie Mac & Cheese at a time.
Whether you’re a mac & cheese purist, a dessert lover, or simply someone who enjoys a good food adventure, this limited-edition flavor is a chance to taste something bold, comforting, and uniquely Kraft. Because in the end, sometimes the most surprising combinations are the ones that make the best memories.
Kraft Mac & Cheese Apple Pie Flavor — available now for a limited time, only at Walmart.com.
Follow along on social media for the latest updates, recipes, and flavor surprises from the brand that continues to define comfort food innovation—one cheesy, creamy bite at a time.
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