KRISPY KREME Unveils Limited-Time Looney Tunes Lab Dozen for Halloween
Krispy Kreme® is bringing an exciting twist to its Halloween celebrations with the introduction of the limited-time Looney Tunes™ Lab Dozen, a special doughnut collection designed to add more fun, flavor, and mischief to the spooky season. Inspired by the beloved Looney Tunes™ characters and the playful spirit of Halloween, this exclusive offering gives doughnut lovers another reason to enjoy their favorite treats while celebrating one of the most anticipated holidays of the year.
Available for just three days, from October 13 through October 15, at participating Krispy Kreme shops across the United States, the new Looney Tunes™ Lab Dozen combines the brand’s iconic Original Glazed® Doughnuts with a vibrant green variation and a specially decorated treat inspired by a laboratory experiment. Presented in a custom Halloween-themed box, the limited-time dozen brings together familiar flavors, eye-catching colors, and creative decorations to create a festive experience for fans of all ages.
A Spooky Twist on Krispy Kreme’s Signature Doughnuts
The Looney Tunes™ Lab Dozen features a total of 12 doughnuts, including nine Green Original Glazed® Doughnuts and three newly introduced Looney Tunes™ Lab Doughnuts. Priced at $13, the special assortment offers customers a themed selection that blends Krispy Kreme’s classic doughnut experience with Halloween-inspired creativity.
The nine Green Original Glazed® Doughnuts give the brand’s well-known Original Glazed® treat a distinctive seasonal makeover. Their bright green appearance adds a playful, laboratory-inspired touch that fits perfectly with the Halloween theme. By combining a familiar favorite with a bold new color, Krispy Kreme aims to make the seasonal assortment appealing to longtime customers as well as fans looking for something different to share during the holiday period.
The highlight of the assortment is the new Looney Tunes™ Lab Doughnut, which introduces a combination of colorful decoration and indulgent flavors. This doughnut starts with a Green Original Glazed® base that is dipped in neon green icing, creating a striking appearance reminiscent of a fictional laboratory experiment.
It is then topped with cookies-and-creme-flavored buttercreme, adding a creamy layer to complement the doughnut’s sweetness. Chocolate cookie pieces and colorful sprinkles provide additional texture and visual appeal, while a decorative icing drizzle completes the design. The finished treat combines a variety of flavors and textures in a doughnut created especially for the Halloween season.
The custom Halloween-themed packaging adds another element to the experience, making the dozen suitable for parties, family gatherings, office celebrations, and other seasonal occasions. With its unusual green color and playful presentation, the assortment is designed to bring a little extra excitement to Halloween festivities.
Celebrating Looney Tunes™ Characters Through Halloween Treats
The new Looney Tunes™ Lab Dozen builds on the success of Krispy Kreme’s broader Looney Tunes™ Halloween Collection, created in partnership with Warner Bros. Global Consumer Products. The collaboration brings together the doughnut company’s expertise in seasonal treats and the enduring popularity of the animated characters that have entertained audiences for generations.
The wider collection features four specially designed doughnuts inspired by some of the most recognizable Looney Tunes™ characters. Each creation combines themed decoration with the playful personality associated with its character, turning the treats into edible tributes to the animated franchise.
The collection includes the Bugs Bunny™ Doughnut, inspired by the clever and mischievous rabbit known for his witty humor and famous catchphrases. Another featured creation is the Tweety™ and Sylvester™ Doughnut, bringing together the iconic yellow canary and the determined cat whose humorous pursuit of Tweety has become a memorable part of the franchise.
The Taz™ Doughnut celebrates the energetic Tasmanian Devil, a character recognized for his wild behavior and whirlwind-like movements. Completing the collection is the Lola Bunny™ Doughnut, inspired by the confident and athletic character who has become a popular addition to the Looney Tunes™ universe.
Together, these four character-inspired doughnuts offer fans a playful way to enjoy the Halloween season. Their themed designs make the collection particularly appealing to families, animation enthusiasts, and customers who enjoy limited-edition food items inspired by popular entertainment franchises.
The introduction of the Looney Tunes™ Lab Dozen adds another layer to the seasonal offering. While the original Halloween collection focuses on recognizable characters, the laboratory-inspired assortment emphasizes bright colors, imaginative decoration, and the fun of experimenting with a familiar favorite.
A Special Halloween Treat for Customers in Costume
Alongside its limited-time doughnut offerings, Krispy Kreme is also encouraging customers to embrace the Halloween spirit by dressing up for the occasion.
According to the announcement, guests who visit participating Krispy Kreme shops wearing costumes on Friday, October 30, and Halloween, Saturday, October 31, can receive a free Original Glazed® Doughnut or Classic Ring Doughnut. The promotion requires no purchase, giving customers an additional way to participate in the holiday celebrations.
The offer adds a community-focused element to Krispy Kreme’s Halloween activities by inviting guests to showcase their creativity and enjoy a complimentary treat. Whether customers choose traditional spooky costumes, imaginative character outfits, or humorous disguises, the promotion encourages them to make the most of the festive occasion.
The free doughnut offer also complements the company’s seasonal product lineup, creating more opportunities for customers to engage with the brand throughout October. However, the promotion is limited to participating locations and the specified dates.
Limited-Time Availability Encourages Fans to Celebrate Early
The Looney Tunes™ Lab Dozen will be available only from October 13 through October 15 at participating Krispy Kreme shops in the United States. With the special assortment offered for just three days, customers interested in trying the new doughnuts will need to plan their visits within the promotional window.
Priced at $13 for the dozen, the assortment brings together nine Green Original Glazed® Doughnuts and three Looney Tunes™ Lab Doughnuts in one themed package. Its limited availability, distinctive appearance, and connection to the popular animated franchise make it a seasonal option for those looking to add something different to their Halloween celebrations.
Customers can also explore Krispy Kreme’s wider Looney Tunes™ Halloween Collection, which will continue delighting fans through Halloween. The character-inspired creations and the laboratory-themed assortment provide different ways for customers to enjoy the collaboration, whether they prefer recognizable cartoon characters or a colorful, creatively decorated doughnut.
Krispy Kreme is inviting fans to share their Halloween experiences and favorite seasonal treats on social media by using the hashtag #KrispyKreme and tagging @krispykreme. This gives customers an opportunity to showcase their doughnut selections, costumes, and celebrations while connecting with other fans of the brand.
With its bright green doughnuts, cookies-and-creme-inspired topping, themed packaging, and connection to beloved animated characters, the Looney Tunes™ Lab Dozen adds a playful new feature to Krispy Kreme’s Halloween lineup. Combined with the four character-inspired doughnuts and the complimentary treat offer for guests in costume, the campaign gives customers several ways to celebrate the season.
For doughnut enthusiasts and Looney Tunes™ fans alike, the limited-time assortment offers a festive combination of familiar flavors and Halloween-inspired creativity. Customers can visit participating Krispy Kreme locations during the promotional period to experience the new dozen and learn more about the company’s seasonal Halloween offers.
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