Lavazza Launches “Family Blend” Coffee Mini-Series Featuring Martin and Francesca Scorsese
Lavazza is blending the worlds of coffee, cinema, and family storytelling with the launch of “Family Blend,” a new five-episode digital mini-series starring Academy Award-winning filmmaker Martin Scorsese and his daughter, filmmaker and actress Francesca Scorsese. The project showcases how coffee can become more than just a beverage—it serves as a ritual that brings people together, inspires creativity, and connects generations through meaningful conversations.
Directed by Francesca Scorsese, the short-form series consists of five episodes, each running between two and three minutes. Beginning in July 2026, a new episode will be released every month across Lavazza’s global digital platforms as well as the participating talents’ social media channels. Hollywood actor Jason Biggs also appears throughout the series, adding humor and warmth to the storytelling.
Set in several of New York City’s most recognizable neighborhoods and landmarks, the series explores Martin Scorsese’s personal history while highlighting the evolving creative relationship between father and daughter. Through conversations shared over coffee, viewers are invited into an authentic family dynamic that combines cinematic storytelling with everyday moments.
Coffee Becomes the Center of Storytelling
The mini-series is built around Lavazza’s global communication platform, “Pleasure Makes Us Human,” which celebrates coffee as one of life’s simple yet meaningful pleasures. Rather than focusing solely on coffee products, the campaign emphasizes how sharing a cup of coffee can spark conversations, inspire ideas, and strengthen relationships.
In “Family Blend,” coffee functions as a symbol of connection. Whether discussing filmmaking, revisiting childhood memories, or reflecting on family traditions, Martin and Francesca demonstrate how a familiar coffee ritual creates space for creativity and genuine human interaction.
The campaign combines documentary-style realism with cinematic comedy, allowing audiences to experience spontaneous conversations between the father-daughter duo while exploring iconic locations that influenced Martin Scorsese’s life and career.
A Creative Interpretation of the Word “Blend”
The title “Family Blend” carries multiple meanings.
For Lavazza, blending refers to its long-standing expertise in selecting coffee beans from different origins to create distinctive flavors with consistency and quality. The company has built its reputation on crafting premium coffee blends that combine tradition with innovation.
At the same time, the series presents “blend” as a metaphor for artistic collaboration. Martin Scorsese represents decades of legendary filmmaking, while Francesca Scorsese brings a younger generation’s creative voice and digital storytelling perspective. Together, they create a dialogue that bridges generations, filmmaking styles, and cultural experiences.
This dual interpretation perfectly reflects Lavazza’s vision of combining heritage with modern creativity.
Filmed Across Iconic New York Locations
New York City serves as much more than a filming location—it becomes a central character throughout the series.
Many of the featured places played important roles in Martin Scorsese’s upbringing and professional journey. From Little Italy to Brooklyn, each setting helps tell a story about family, memory, identity, and artistic inspiration.
These familiar neighborhoods provide an authentic backdrop that strengthens the emotional connection between the conversations while celebrating the city’s lasting influence on one of cinema’s greatest directors.
Carlo Colpo Highlights Coffee’s Cultural Importance
According to Carlo Colpo, Chief Marketing Officer of Lavazza Group, the project demonstrates how coffee creates meaningful connections between people regardless of generation or background.
He explained that “Family Blend” portrays coffee as a universal cultural ritual capable of bringing together different stories, identities, and creative perspectives. By collaborating with Martin and Francesca Scorsese, Lavazza aims to combine the richness of cinematic storytelling with contemporary digital content that appeals to audiences around the world.
The company believes the mini-series strengthens Lavazza’s global brand identity while reaching younger consumers through engaging and authentic storytelling.
Collaboration Between Leading Creative Teams
The ambitious production involved several internationally recognized creative partners.
The project was developed in collaboration with Romilda De Luca of RDL Worldwide/Publicis Group and Lisa Frechette from Sikelia Productions.
Production responsibilities were handled by Propagate Content, with Ben Silverman, Howard T. Owens, and Drew Buckley serving as producers. Creative development was led by Maruri Group, with additional support from Joey Payne.
The collaboration brings together expertise from filmmaking, advertising, entertainment production, and digital media to create content designed for modern audiences while maintaining cinematic quality.
Episode One: “But First… Coffee”
Release: July 2026
The opening episode introduces the audience to Martin and Francesca as they prepare for an interview at the Martin Scorsese NYU Virtual Production Center in Brooklyn.
Before cameras begin rolling, they pause to enjoy coffee together. This simple ritual becomes the foundation for the conversations that follow throughout the series. The setting blends behind-the-scenes filmmaking with documentary storytelling, illustrating how coffee naturally becomes the starting point for creativity and collaboration.
The episode establishes the tone for the remainder of the series by balancing humor, authenticity, and family interaction.
Episode Two: “Elizabeth Street”
Release: August 2026
The second episode takes viewers to Elizabeth Street in Little Italy, where Martin Scorsese spent much of his childhood.
As father and daughter walk through the neighborhood, Martin shares memories of growing up with his parents while reflecting on how the area influenced his life and artistic vision.
The lively atmosphere of New York frequently interrupts their conversation, creating humorous moments that feel unscripted and genuine. Throughout their walk, takeaway coffee served in Lavazza’s signature blue paper cups becomes a recurring symbol connecting past and present.
Episode Three: “Back to Tisch”
Release: September 2026
The third installment returns to the Martin Scorsese NYU Virtual Production Center, where coffee sparks an imaginative journey back to the 1960s.
Using advanced virtual production technology and massive LED walls, Martin and Francesca revisit their alma mater during Martin’s student years. Period costumes, playful conversations, and generational comparisons create a lighthearted atmosphere.
The episode also introduces Lavazza Tablì, the company’s innovative zero-impact coffee system, showcasing Lavazza’s commitment to sustainability alongside technological innovation.
Episode Four: “Where Everybody Knows Your Name”
Release: October 2026
The fourth chapter shifts to Di Palo’s Fine Foods, one of Little Italy’s most historic Italian specialty stores.
While Martin arrives fashionably late, Francesca introduces viewers to the family-owned business that has served authentic Italian food for more than a century.
The episode explores the importance of food traditions, neighborhood heritage, and family memories. It illustrates how iconic local businesses help preserve cultural identity while connecting multiple generations through shared experiences.
Episode Five: “But Last… Coffee”
Release: November 2026
The series concludes inside a classic New York café, where Francesca encourages her father to step outside his comfort zone by trying different coffee blends and modern brewing styles.
Known for preferring traditional black coffee, Martin reacts with playful skepticism, creating many of the episode’s funniest moments.
Jason Biggs joins the finale, adding additional comedic energy as the family exchanges lighthearted jokes about changing tastes, tradition, and innovation.
Ultimately, the episode reinforces the idea that while preferences may evolve over time, family traditions and meaningful connections remain constant.
Digital Release Strategy
Lavazza plans to distribute the mini-series through an extensive digital campaign.
The official trailer debuts on July 16, 2026, introducing audiences to the project before the first episode premieres on July 22, 2026.
Episodes will be available through Lavazza’s owned digital ecosystem, including its official website, newsletters, YouTube channel, Amazon Brand Store, and social media platforms. The participating creators will also share the content across their own global digital channels, expanding the campaign’s reach to international audiences.
Blending Coffee, Family, and Creativity
With “Family Blend,” Lavazza expands beyond traditional advertising by creating a storytelling experience rooted in genuine human relationships. By pairing one of the world’s most celebrated filmmakers with an emerging creative voice from the next generation, the company demonstrates how coffee can become a catalyst for conversation, artistic inspiration, and family connection.
Rather than focusing exclusively on products, the series celebrates everyday moments that many people share around a cup of coffee. Through humor, nostalgia, cinematic craftsmanship, and authentic family interactions, “Family Blend” reinforces Lavazza’s belief that coffee remains one of the simplest yet most meaningful rituals capable of bringing people together across generations and cultures.
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