For over thirty years, KRAFT Mac & Cheese shapes have delighted fans of all generations. To celebrate, KRAFT has teamed up with Nintendo to launch KRAFT Mac & Cheese Super Mario Power-Up Shapes. Featuring Fire Flower, Super Star, and Super Mushroom shapes, this new offering draws inspiration from iconic elements of the Super Mario universe, powering up Mario, Luigi, Princess Peach, and others in the games.
Both KRAFT Mac & Cheese and Super Mario have been cherished by fans throughout their lives. Whether it’s enjoying a cheesy bowl of noodles or tackling video game levels, both brands connect friends and families, providing comforting and fun experiences that leave lasting memories. This new collaboration allows people to power up like their favorite characters in a deliciously fun experience for all generations to enjoy.
“In today’s fast-paced world, it’s increasingly difficult for families to find time to enjoy meals together,” says Ashleigh Gibson, Senior Director of Marketing for KRAFT Mac & Cheese at The Kraft Heinz Company. “We’ve always helped families reground, reset, and reconnect during mealtime. It’s important to us to continue providing that reassuring comfort, which is why we’re excited to partner with Nintendo on the newest addition to our shapes portfolio. We look forward to bringing families back together at the table, bonding over two things we know they love – KRAFT Mac & Cheese and Super Mario.”
The KRAFT Mac & Cheese shapes line-up has been a fan-favorite since its inception. Its history includes over 300 different shapes and more than 30 patents. Offerings are created in partnership with beloved movies, TV shows, video games, and more, transforming iconic characters and items into cheesy and delicious noodles.
KRAFT Mac & Cheese Super Mario Power-Up Shapes are now available at major retailers nationwide in both the classic blue box and Easy Mac cups (packs of 4). For more information, follow KRAFT Mac & Cheese on Instagram @kraft_macandcheese and TikTok @maccheesebykraft.
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion
, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz
across a portfolio of eight consumer-driven product platforms.
