Meat Snack Revolution Jack Link’s and MrBeast Unveil Groundbreaking Global Partnership to Introduce New Meat Snack Line
Jack Link’s, a leading global meat snack producer and one of the largest privately held food companies in the United States, has unveiled a groundbreaking partnership with Jimmy Donaldson, better known as MrBeast, the world’s most influential social media creator, businessman, and philanthropist. This monumental collaboration brings together Jack Link’s decades of experience in the meat snack industry with MrBeast’s unrivaled digital presence, creating a unique and exciting new product line of protein-packed meat snacks.
This partnership is notable for being MrBeast’s first-ever collaboration with a consumer packaged goods (CPG) company to co-brand a product. It signals a significant shift where traditional food industry expertise intersects with modern digital influence, creating a product line that is poised to captivate a new generation of snackers.
The Jack Link’s x MrBeast collaboration introduces a fresh range of co-branded meat snack multipacks, which feature a selection of individual-sized packs filled with some of the most popular flavors of Jack Link’s beef jerky and meat sticks. Designed with convenience in mind, these multipacks are ideal for active lifestyles, school lunches, road trips, and daily protein fueling needs. Each pack showcases MrBeast’s distinctive branding, blending the beloved quality of Jack Link’s snacks with the vibrant energy and influence of MrBeast’s brand.
Troy Link, CEO of Jack Link’s, expressed his enthusiasm about the partnership, saying, “We are incredibly excited to partner with MrBeast. Jimmy’s entrepreneurial spirit and his dedication to his fans align perfectly with the values we hold at Jack Link’s. We believe this collaboration will attract a new generation of consumers to the meat snacks category on a global scale.”
The strategic partnership is particularly targeted at reaching younger consumers, namely Gen Alpha and Gen Z, as well as their parents. Recent studies show that while 33% of younger consumers snack more than three times a day, only about 9% of them choose meat snacks as part of their diet. This statistic highlights a substantial growth opportunity in the market, especially if brands can deliver products that are both convenient and appealing. By merging the trustworthiness and quality of Jack Link’s with the broad appeal and influence of MrBeast, this collaboration aims to carve out a new niche within the snacking category.
MrBeast, who has long been a fan of Jack Link’s products, expressed his excitement about the partnership, stating, “I’ve been eating Jack Link’s since I can remember, so teaming up is a no-brainer. Now we get to do something super fun and tasty for our fans – I can’t wait for everyone to see what we dream up.”
The partnership also has the backing of MrBeast’s CEO, Jeff Housenbold, who emphasized that their collaboration with Jack Link’s was a natural fit for both brands. “We’re always looking to partner with companies that share our ‘better than the competition’ and ‘better-for-you’ philosophy,” Housenbold explained. “This collaboration with Jack Link’s feels like the perfect opportunity to create something special. Beast Packs will allow us to bring the MrBeast experience from the screen to the snack aisle, while also introducing our fans to each other’s worlds.
The product line, now branded as Beast Packs, is designed to offer consumers high-quality, protein-rich snacks in a fun and convenient format. These packs provide an ideal solution for those seeking a quick, delicious, and nutritious snack on the go. Whether for a school lunch, a road trip snack, or a pick-me-up between meals, the Jack Link’s x MrBeast meat snack multipacks deliver an ideal combination of flavor and protein that will appeal to fans of all ages.
The collaboration is set to further solidify Jack Link’s standing as a leading name in the meat snacks industry while also tapping into MrBeast’s vast fan base, which includes millions of followers across social media platforms. By leveraging MrBeast’s massive digital influence, Jack Link’s hopes to boost its visibility among younger consumers who may not have previously considered meat snacks as part of their regular snacking habits.
This partnership also aligns with the growing trend of celebrity and influencer-driven collaborations in the food and beverage industry. With its ability to create massive buzz on social media and generate excitement among fans, the Jack Link’s x MrBeast collaboration is poised to make waves in the snacking world. MrBeast’s brand, known for its creativity, entertainment, and philanthropic efforts, perfectly complements Jack Link’s commitment to providing high-quality, protein-packed snacks for all kinds of snacking occasions.
For industry partners and consumers eager to learn more about this collaboration, the Sweets & Snacks Expo in Indianapolis will serve as the official launch platform for the new product line. Attendees can visit the Jack Link’s booth (#2864) at the Expo from May 13 to May 15, where they will have the opportunity to sample the new products and experience firsthand the unique collaboration between these two iconic brands.
The Jack Link’s x MrBeast partnership represents a powerful convergence of the food industry’s traditional strengths and the dynamic influence of modern social media personalities. By offering consumers a new, fun, and healthy way to snack, this collaboration has the potential to redefine how people think about protein-packed snacks and revolutionize the meat snacks market for years to come.
This partnership is more than just a product launch; it’s a dynamic fusion of innovation, entertainment, and entrepreneurship. With Jack Link’s extensive expertise in meat snacks and MrBeast’s unparalleled ability to connect with and inspire millions of fans worldwide, the collaboration promises to reshape the future of snacking, making it more accessible, enjoyable, and protein-rich than ever before.
