Meet the Winner of Cadbury’s 2024 Bunny Tryouts Louie the Raccoon

Pet enthusiasts nationwide have made their voices heard, and the victor of the sixth annual Cadbury Bunny Tryouts is none other than Louie the Raccoon. Securing the grand prize, Louie is set to shine in the spotlight as the star of the 2025 Cadbury Bunny Tryouts commercial, along with pocketing a generous $7,000 cash reward. Hailing from Miami, FL, this two-year-old raccoon, rescued by owner Jaime in 2021, has captured hearts with his charismatic presence. Originally deemed unsuitable for the wild, Louie now spends his days reclining in his cherished tree and actively supports wildlife rescue and rehabilitation centers through his unique talent of creating toe-painted artwork.

This year’s Cadbury Bunny Tryouts introduced a fresh twist with a bracket-style elimination competition hosted on Instagram, marking a significant departure from tradition. Pet owners from all corners of the nation eagerly submitted their beloved companions, accompanied by heartfelt testimonials on why their furry or scaly friend deserved the coveted Cadbury Bunny title. Over the course of March, enthusiasts and Cadbury aficionados alike cast their votes, gradually narrowing down the contenders from a pool of Thirty-Cute to the ultimate Bunny.

Natalie Shuntich, senior associate marketing manager at The Hershey Company, expressed her delight with the engagement generated by the new format, emphasizing the overwhelming participation and unwavering support demonstrated by Cadbury fans throughout the voting process.

Adding his name to the esteemed list of past winners, including Crash the Rescue Cat (2023) and Annie Rose the Therapy Dog (2022), Louie enters the illustrious Cadbury Bunny Tryouts Hall of Fame with pride. Owner Jaime Arslan shared her excitement for Louie’s upcoming television debut, eagerly anticipating his appearance in Cadbury’s 2025 commercial.

As anticipation builds for Louie’s debut on the small screen, fans are encouraged to stay tuned for the release of Cadbury’s iconic Bunny Tryouts commercial in 2025, and to seize the opportunity to submit their own cherished pets for consideration in future competitions.

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