NSF, a global leader in public health and safety, has appointed Melissa (Mel) Cash as Vice President and Chief Commercial Officer. In her new position, Cash will drive growth in NSF’s global markets by implementing commercial strategies, enhancing sales capabilities, boosting brand visibility, and fostering program innovation and customer success. Her responsibilities will encompass leading teams in Brand and Communications, Marketing, Commercial Excellence, Web, Innovation, Standards Development, Toxicology, and Government Affairs.
“We’re excited to welcome Mel to NSF’s executive team as we continue to pursue cutting-edge innovation, commercial excellence, and exceptional client experiences worldwide,” said Pedro Sancha, President and CEO of NSF. “Her extensive global leadership experience with some of the most prominent names in the food and beverage industry will help accelerate our growth and expand our global reach, supporting our mission to improve human and planetary health.”
Cash brings over 20 years of expertise in marketing and sales enablement. Before joining NSF, she was Chief Growth Officer at Amy’s Kitchen and previously held roles as Chief Marketing and Innovation Officer at Nestlé, where she helped expand brands such as Stouffer’s and Sweet Earth in North America, and at Kellogg Company, where she led the Special K and MorningStar Farms brands.
Cash holds a Bachelor of Arts in English from the University of Michigan and is a member of Chief, a network for executive women.
About NSF
NSF is an independent, global services organization dedicated to improving human and planet health for more than 80 years by developing public health standards and providing world-class testing, inspection, certification, advisory services and digital solutions to the food, nutrition, water, life sciences and consumer goods industries. NSF serves 40,000 clients in 110 countries and is a World Health Organization (WHO) Collaborating Center on Food Safety, Water Quality and Medical Device Safety.
