MILO’s Dedication to Youth Sports Shines in the MILO x FAM Ultimate Experience for Junior Football Enthusiasts
In a celebration of the prowess displayed by young athletes in MILO sporting events, MILO recently orchestrated the MILO x FAM Ultimate Experience for junior football enthusiasts. With a legacy dating back to the 1950s, MILO has been known for nurturing a love for sports and instilling values of sportsmanship. This unique experience by MILO is designed to not only inspire young Malaysians to excel in local sports but also to foster essential lifelong values through active sports participation.
Teaming up with the Football Association of Malaysia (FAM), the MILO x FAM Ultimate Experience curated an exclusive program for 106 talented youngsters aged between 6 to 16, who emerged victorious in the MILO Junior Champions League 2023. A collaborative effort between MILO and FAM, the league engaged nearly 9,000 children nationwide across five categories, providing a platform for them to showcase their football skills. The young champions were treated to an unforgettable experience at the FAM headquarters, immersing themselves in the dynamic world of football.
As part of the exclusive program, participants had the unique opportunity to participate in a football masterclass led by national football coaches. These experienced mentors shared invaluable insights and skills to help elevate the youngsters’ game. Following the masterclass, the budding athletes explored the state-of-the-art facilities at the FAM headquarters. Adding to the excitement, former winners of MILO Hidup Bola, now playing professionally with the national team, were present to greet the kids and inspire them on their journey as emerging football talents
