Cupcake Vineyards, the Mimosas and Alcohol third-largest premium wine brand by volume in the United States, continues to captivate wine enthusiasts with its latest product innovations. Known for producing the most popular premium Sauvignon Blanc on the market, the brand is making waves with two exciting new offerings: Cupcake Vineyards Mimosas, a ready-to-drink sparkling wine cocktail made with real fruit juice, and Cupcake Vineyards Alcohol-Removed Sauvignon Blanc, catering to the growing demand for alcohol-free alternatives.
The new Cupcake Vineyards Mimosas and Alcohol come in two refreshing flavors—Classic Orange and Mango—crafted to satisfy consumer preferences for convenient, wine-based cocktails. Mimosas and Alcohol These pre-mixed mimosas are made using high-quality bubbly brut wine sourced from Spain, combined with real fruit juice to deliver a balanced, flavorful experience. With an alcohol content of 7%, these mimosas are perfect for brunch or any celebratory moment, offering vibrant tropical notes complemented by a bright acidity that enhances their crisp and refreshing profile.
Cupcake Vineyards’ expansion into ready-to-serve cocktails aligns with evolving consumer habits. According to research from IWSR, over 50% of legal drinking-age Americans are actively moderating their alcohol consumption. In response to this trend, Cupcake Vineyards introduces its Alcohol-Removed California Sauvignon Blanc, a flavorful and refreshing alternative for those seeking to reduce their alcohol intake without sacrificing the pleasure of enjoying a glass of wine.
Unlike traditional non-alcoholic wines, which may lack the complexity of their alcoholic counterparts, Cupcake Vineyards Alcohol-Removed Sauvignon Blanc starts as a fully fermented California Sauvignon Blanc. Mimosas and Alcohol The alcohol is then gently removed post-fermentation, ensuring that the final product retains the characteristic citrus and tropical fruit flavors of the varietal. Mimosas and Alcohol This new addition complements Cupcake Vineyards’ existing LightHearted collection, a line of lower-calorie, lower-alcohol wines designed for mindful consumers.
Mimosas and Alcohol Cupcake Vineyards Debuts Ready-To-Serve Mimosas and Alcohol-Removed Sauvignon Blanc
Helen Kurtz, Chief Marketing Officer (CMO) of The Wine Group, emphasizes the brand’s commitment to delivering quality and innovation. “The Cupcake Vineyards consumer relies on us for quality, go-to products to enjoy across multiple occasions. With the addition of the pre-mixed Cupcake Vineyards Mimosas and Cupcake Vineyards Alcohol-Removed Sauvignon Blanc, we are not only introducing innovative items to the portfolio but also continuing to provide quality offerings that meet consumers where they are across a spectrum of occasions.”
Jessica Tomei, Cupcake Vineyards’ winemaker, echoes this sentiment, highlighting the brand’s dedication to creating wines that enhance everyday experiences. “Cupcake Vineyards is about turning everyday moments into celebrations, whatever that Mimosas and Alcohol may look like. Wine is meant to bring people together. The new Cupcake Vineyards Mimosas and Alcohol-Removed Sauvignon Blanc continue that tradition, while inviting more people to join in, creating more opportunities for moments of joy.”
Beyond these new product launches, Cupcake Vineyards has also undertaken a brand refresh, updating its labels across the entire portfolio. Maintaining its signature yellow and blue color scheme, the redesigned labels now prominently feature the Mimosas and Alcohol Cupcake wordmark in a bold, modern font. Additionally, the world-class wine-growing regions of each varietal are highlighted, reinforcing the brand’s commitment to quality and authenticity. The surrounding filigree and ribbon designs have been refined for a contemporary and sophisticated look that resonates with today’s consumers.
Both the Cupcake Vineyards Mimosas and Alcohol-Removed Sauvignon Blanc will be available at select retailers nationwide beginning in March 2025. The mimosas will be sold in 750 mL bottles with a suggested retail price (SRP) of $13.99, while the alcohol-removed Sauvignon Blanc will be available in 750 mL bottles at an SRP of $9.99.
The introduction of these products reflects Cupcake Vineyards’ ability to adapt to shifting consumer preferences while maintaining its reputation for quality and innovation. Mimosas and Alcohol As more consumers seek convenient, lower-Mimosas and Alcohol, and alcohol-free options, Cupcake Vineyards ensures that wine lovers can continue to enjoy premium experiences tailored to their lifestyles.
For those interested in exploring these new offerings, additional information about Cupcake Vineyards Mimosas and Cupcake Vineyards Alcohol-Removed Sauvignon Blanc can be found on the brand’s website and through select retailers nationwide. Whether celebrating a special occasion or simply savoring a moment of indulgence, Cupcake Vineyards’ new beverages offer something for everyone.
