ezCater, the leading food technology platform for workplace catering in the United States, has announced a new partnership with MISSION BBQ, the patriotic fast-casual restaurant brand known for its commitment to honoring American heroes. Through this collaboration, all 152 MISSION BBQ locations are now available on the ezCater platform — marking the brand’s first-ever entry into a third-party online marketplace.
This strategic move is designed to strengthen MISSION BBQ’s catering operations, enhance accessibility for workplace customers, and tap into the rapidly growing demand for corporate food solutions across the country. With ezCater’s national reach and specialized technology platform, MISSION BBQ can now serve a broad base of business clients — including offices, hospitals, universities, manufacturing facilities, and sports teams — without the heavy costs associated with building its own corporate sales and delivery infrastructure.
Expanding Reach Through Digital Innovation
MISSION BBQ’s partnership with ezCater represents an important milestone in the company’s growth strategy. Founded with a mission to serve both great food and a greater purpose, MISSION BBQ has built a loyal following since opening its first location in 2011. Known for its authentic barbecue and dedication to honoring military personnel, veterans, first responders, and public service heroes, the brand’s expansion into digital catering aligns perfectly with its community-driven ethos.
Through ezCater, workplaces across the U.S. can now order catering from MISSION BBQ for team lunches, meetings, employee appreciation events, or large corporate gatherings. The integration also provides the brand with real-time visibility into order trends, customer preferences, and logistics — allowing it to streamline operations while maintaining the quality and hospitality that have defined its success.
A Meaningful Launch Ahead of Veterans Day
The launch of MISSION BBQ on ezCater arrives just ahead of Veterans Day, a time when Americans nationwide recognize those who have served in the armed forces. For companies looking to celebrate the holiday or express appreciation for their teams, MISSION BBQ offers not just a meal, but a meaningful experience rooted in gratitude and service.
Every MISSION BBQ location features decor and memorabilia that pay tribute to local heroes. The brand even pauses each day at noon to play the National Anthem — a symbolic gesture that reflects its core mission: to honor those who serve. Through ezCater, this mission now extends into the workplace, giving customers an easy and impactful way to bring that spirit of appreciation to their own teams and events.
A New Growth Channel for MISSION BBQ
According to the company, the early results from the partnership have been highly encouraging. The average order value for MISSION BBQ on ezCater already exceeds $430, highlighting the platform’s ability to drive large, high-value catering transactions. These numbers are expected to grow as more workplaces discover the brand through ezCater’s nationwide network.
MISSION BBQ anticipates that this digital channel could account for as much as 3% of its total business, making it a significant and scalable revenue stream. By leveraging ezCater’s reach, the brand can expand its catering program efficiently — without needing to invest heavily in new sales teams, marketing tools, or technology systems.
“By partnering with ezCater, we are unlocking a significant new revenue stream while deepening our mission to serve great food and honor those who serve,” said Bill Kraus, Founder of MISSION BBQ. “It’s the most efficient way to expand our catering program and bring our barbecue to workplaces for team lunches, meetings, events, and more.”
ezCater: Powering Workplace Dining Nationwide
For ezCater, the addition of MISSION BBQ represents another major step in expanding its network of top-quality restaurant partners. As the largest marketplace dedicated to workplace food solutions, ezCater connects thousands of restaurants and caterers with businesses of all sizes — from Fortune 500 companies to small startups — making it easier to order, manage, and track catering for any occasion.
“The role of food in the workplace has fundamentally changed from a simple perk to a critical way to build a better on-site experience,” said Cindy Klein Roche, Chief Growth Officer at ezCater. “We’re thrilled to bring MISSION BBQ to workplaces nationwide because they reliably deliver the kind of memorable meals that help our customers build a stronger, more connected culture.”
As workplaces increasingly return to in-person or hybrid models, the demand for shared meals and catering services has surged. Food has become an important tool for boosting morale, encouraging collaboration, and retaining employees. ezCater’s technology-driven approach enables companies to order from thousands of restaurants seamlessly, manage recurring orders, and access reporting tools to track spending and preferences — all through one platform.
A Seamless Ordering Experience
Placing a catering order from MISSION BBQ is simple and streamlined. Customers can visit ezcater.com or use the ezCater mobile app to browse menus, customize orders, schedule deliveries, and manage billing. The platform also offers dedicated support, allowing workplace coordinators or administrative teams to handle complex orders for large groups with confidence.
Whether it’s a single office luncheon or a nationwide corporate event spanning multiple cities, ezCater’s logistics network ensures that meals arrive fresh, on time, and with the same hospitality expected from an in-person restaurant experience. This reliability has made ezCater the go-to solution for thousands of businesses looking to bring people together through food.
Empowering Restaurants to Grow
Beyond the benefits to workplaces, ezCater’s platform is designed to empower restaurants like MISSION BBQ to grow their catering operations without the challenges of managing the process independently. By handling marketing, ordering technology, and customer acquisition, ezCater allows operators to focus on what they do best — delivering exceptional food and service.
For national brands, the partnership provides data-driven insights that help identify new markets, optimize menus for catering, and forecast demand. For smaller restaurants and regional chains, ezCater offers the tools and visibility to compete effectively with larger players in the corporate catering space.
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