Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, is preparing to bring communities together once again with its highly anticipated National Farmers Market event, scheduled for Saturday, September 13, 2025. This year promises to be the biggest celebration yet, with more than 23,000 local farmers, bakers, and makers registered to participate across Tractor Supply store locations nationwide.
The event, held outdoors in front of participating Tractor Supply stores, provides a platform for small-scale entrepreneurs, family farmers, and skilled artisans to showcase their talents and products. From fresh-picked fruits and vegetables to handcrafted goods, home-baked treats, potted plants, and unique crafts, the farmers market offers something for everyone who loves supporting local businesses and enjoying authentic, homemade products.
A Celebration of “Life Out Here”
Kimberley Gardiner, Chief Marketing Officer at Tractor Supply, emphasized that the National Farmers Market is more than just a shopping event.
“The National Farmers Market is one of the best celebrations of Life Out Here,” Gardiner explained. “It’s a special opportunity to support the unique talents of our community while connecting with new friends and neighbors. We’re thrilled to welcome a record number of local hometown vendors this year and invite everyone to come enjoy this fun and family-friendly event.”
The concept of “Life Out Here” has long been central to Tractor Supply’s brand identity, reflecting the company’s mission of serving the needs of rural communities, hobby farmers, and do-it-yourselfers. The National Farmers Market has become a natural extension of this mission, offering a welcoming space where neighbors can gather, share stories, and celebrate their local culture and traditions.
Growing Each Year with Record Participation
When Tractor Supply first introduced the National Farmers Market several years ago, the event attracted a few thousand local sellers across select locations. Over time, it has grown into a nationwide movement, with this year’s tally of 23,000 registered participants marking an all-time high. This growth reflects both the rising interest in buying local and the increasing opportunities for small-scale producers to connect directly with their customers.
The 2025 edition will include thousands of first-time vendors, eager to showcase their goods to new audiences. At the same time, many returning sellers are coming back, demonstrating how the event fosters loyalty and long-term community connections.
Stories from the Market: A Vendor’s Perspective
Among those excited to return this year is Harley Lawson of Faithfully Baked, a home baker from Amory, Mississippi. Lawson participated in last year’s farmers market and sold an assortment of treats including cinnamon rolls, cookies, bookmarks, and mini cookie cakes.
Reflecting on her experience, Lawson shared:
“Last year, I really enjoyed the opportunity to meet new people in the area and see which products they are interested in trying. It was a great way to get my business out there. I’m excited to come back to meet some new customers and bring along some new items to sell.”
Her story highlights how the event functions not just as a sales opportunity, but as a platform for community members to build their brands, test new products, and strengthen customer relationships.
Supporting Local Economies
Events like the National Farmers Market also bring important benefits to local economies. By connecting consumers directly with local vendors, these markets encourage people to spend their dollars close to home. Each purchase—whether it’s a basket of vegetables, a handmade candle, or a loaf of fresh sourdough bread—helps sustain local businesses and keeps money circulating within the community.
For rural communities in particular, this can make a meaningful difference. Tractor Supply’s role in hosting and promoting the markets provides small vendors with visibility and resources they might not otherwise have. For customers, it’s a chance to discover hidden gems—whether that’s a family recipe passed down through generations, or a handcrafted product reflecting local culture.
Family-Friendly Fun Across the Country
While food and crafts are the centerpiece, the National Farmers Market is also designed as a family-friendly experience. Many stores will feature additional activities such as live demonstrations, kids’ activities, gardening tips, and even live music in certain locations. The open-air format and festive atmosphere create a relaxed environment where community members of all ages can come together.
Since market hours vary by store, Tractor Supply encourages interested attendees to check their local store’s schedule before heading out. Regardless of location, entry is free and open to the public.
Tractor Supply’s Broader Commitment
The National Farmers Market is just one example of Tractor Supply’s broader commitment to the communities it serves. With over 2,200 stores across 49 states, Tractor Supply has long been more than a retailer—it functions as a community hub for rural and semi-rural regions.
Beyond hosting events, the company supports youth agricultural programs like 4-H and FFA, invests in disaster relief for farming communities, and contributes to conservation initiatives. Its focus on “Life Out Here” goes beyond marketing, reflecting a genuine dedication to empowering farmers, families, and rural entrepreneurs.
