NatureSweet®, North America’s largest vertically integrated controlled-environment agriculture company and the #1 brand in snacking tomatoes, is bringing a burst of color and flavor to families this fall with the launch of its limited-edition Día de Muertos Seasonal Medley. Known for combining high-quality produce with innovative packaging, NatureSweet is celebrating one of Mexico’s most meaningful cultural traditions by offering consumers a product that is both vibrant and delicious, while honoring the importance of remembrance, family, and joy.
The Día de Muertos Seasonal Medley will be available in 10oz and 24oz clamshells. Each package is sealed with a festive top design inspired by traditional Día de Muertos artwork, incorporating bright seasonal colors and cultural motifs that symbolize the holiday’s themes of memory and celebration. Inside, shoppers will discover a medley of red, orange, and dark snacking tomatoes—each variety carefully grown to deliver not only exceptional taste but also a visually stunning addition to meals, gatherings, or seasonal spreads.
A Celebration of Life and Tradition
Observed annually from October 28 through November 2, Día de Muertos (Day of the Dead) is a cherished Mexican holiday that has gained recognition worldwide for its unique blend of cultural, spiritual, and culinary traditions. Far from being a somber occasion, Día de Muertos is a celebration of life and memory—an opportunity for families to gather, share stories of loved ones who have passed, and honor them with offerings of food, flowers, and music.
At the center of the holiday are ofrendas, or home altars, decorated with photos, candles, marigolds, sugar skulls, and favorite foods of departed loved ones. Shared meals and festive gatherings are also central to the experience, underscoring the deep connection between food, family, and tradition. With its mix of bold colors and fresh flavor, NatureSweet’s new medley is designed to complement these gatherings, offering a healthy and joyful addition to the table.
A Healthy Alternative During the Fall Season
For many households, late October is synonymous with Halloween candy and sugary treats. But consumer research shows that more families are seeking balanced, healthier options to enjoy alongside the traditional indulgences of the season. According to a recent survey conducted by Scintilla, 55% of consumers say they love having healthy alternatives like fresh tomatoes available during Halloween and fall festivities.
This insight highlights an opportunity for produce brands to position themselves not just as everyday staples but as central players in holiday celebrations. By introducing a colorful and limited-time medley that ties directly into the cultural themes of Día de Muertos, NatureSweet is tapping into consumer demand for healthier options while also deepening its connection to cultural storytelling.
Voices from the Brand
“We’re thrilled to pay homage to a holiday that’s all about joy, color, and connection,” said Daniela Franco, Assistant Brand Manager at NatureSweet. “With each bite of this vibrant medley, we hope families find a fresh and flavorful way to celebrate together. Día de Muertos is about honoring the past while embracing the present, and food plays a huge role in that. This medley is our way of sharing that spirit with families across North America.”
Franco emphasized that NatureSweet’s mission goes beyond offering high-quality produce—it’s about creating moments that inspire togetherness. The seasonal launch demonstrates how fresh produce can be reimagined to participate in cultural events in ways that resonate emotionally with consumers.
A Culinary Collaboration
To enhance the seasonal offering, NatureSweet has partnered with The Produce Moms®, a consumer education brand dedicated to promoting fresh produce and healthy living, to create a custom recipe that showcases the medley. Together, they developed a Loaded Black Bean Dip featuring the Día de Muertos Seasonal Medley.
Packed with bold flavors, creamy textures, and the vibrant hues of red, orange, and dark tomatoes, the dip is designed as a festive centerpiece for holiday gatherings. It can be served as part of a charcuterie board, enjoyed with chips and vegetables, or offered as a colorful and health-forward party snack.
“This dip brings bold flavor, beautiful colors, and a healthy twist to the season,” said Lori Taylor, Founder of The Produce Moms®. “It’s a delicious way to honor the holiday while enjoying fresh produce. Families are always looking for recipes that are both festive and nutritious, and this one checks all the boxes.”
The recipe reflects the growing trend of pairing fresh, nutrient-dense foods with cultural celebrations, proving that healthy eating doesn’t have to mean sacrificing tradition or indulgence.
Retail Availability and Seasonal Excitement
NatureSweet’s Día de Muertos Seasonal Medley will be available beginning in mid-October at select major retailers across the United States. Shoppers can find the product at Aldi, Kroger, Harris Teeter, Giant Eagle, Giant Foods, and Wakefern, among others. With availability at both national and regional chains, the medley will be widely accessible to families looking to add something festive and fresh to their seasonal menus.
The limited-time nature of the product is expected to generate excitement among loyal customers who look forward to NatureSweet’s seasonal innovations. The brand has a history of releasing creative offerings that resonate with consumer lifestyles, reinforcing its reputation as a category leader in snacking tomatoes.
Bringing Fresh Produce into Seasonal Storytelling
NatureSweet’s approach to Día de Muertos demonstrates how fresh produce can play an active role in holiday celebrations that are typically associated with sweets, baked goods, or traditional meals. By positioning tomatoes as not just a healthy option but also a colorful and culturally meaningful one, the company is expanding the narrative of what belongs on the holiday table.
The launch also reflects a broader trend in the food industry: the blending of cultural traditions with modern consumer preferences. As more consumers seek authenticity and emotional resonance in the products they buy, brands that can honor cultural heritage while delivering convenience and health benefits stand out in the market.
