Nestlé HARVEST GOURMET Advances Plant-Protein Adoption in Malaysia

A recent survey conducted in 2023 by GlobalData has shown that the interest in plant-based foods is on the rise among Malaysians, with 59% expressing interest due to health benefits and nearly half being drawn to the environmental advantages of such foods. Plant-based options generally have a significantly lower carbon footprint and require less water compared to meat products. Responding to this growing demand for plant-based protein, Nestlé Malaysia has expanded its HARVEST GOURMET product line with the introduction of Puff Pastries, offering convenient, delicious, and sustainable options that solidify the company’s position as a leader in this evolving market.

These crispy and flaky delights come in three popular Asian flavors: Creamy Curry Puff, Korean Gochujang Puff, and Oriental BBQ Puff. The Creamy Curry Puff, featuring dairy ingredients, adds a creamy touch to its flavor profile. Produced locally and certified Halal, the Puff Pastries are a good source of protein, made with soy and wheat-based mince, and a carefully selected blend of flavorful ingredients and spices, without any added preservatives. What sets them apart is their one-step preparation process—straight from the freezer to the air fryer, with no defrosting required. Simply air fry the puffs at 180°C for 15 minutes to achieve flaky, crispy perfection, ready to be enjoyed.

Mr. Juan Aranols, the CEO of Nestlé Malaysia Berhad, expressed his excitement about the latest addition to the HARVEST GOURMET range, stating, “In a world where the environmental and health impacts of our dietary choices are becoming increasingly significant, we are committed to innovating products that are both delicious and relevant to our consumers, while also supporting the transition to more sustainable diets. Nutrition plays a crucial role in overall well-being, and we are dedicated to helping Malaysians lead healthier lives. This aligns with Nestlé Malaysia’s mission to contribute actively to a more sustainable future for our planet.”

Available at leading supermarkets and hypermarkets nationwide, including AEON, AEON BIG, Lotus’s, Jaya Grocer, Village Grocer, and NSK, the recommended retail price for HARVEST GOURMET Puff Pastries is RM22 in West Malaysia and RM23 in East Malaysia. Each pack contains 10 puff pastries.

Furthermore, customers have the opportunity to receive a complimentary limited edition cooler bag by purchasing any HARVEST GOURMET product along with at least one Puff Pastry, available at selected participating stores while stocks last.

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