New Packaging Refresh Tree Top Unveils Revitalized Brand Identity
Tree Top, a renowned farmer-grown, farmer-owned cooperative, has unveiled a brand refresh that includes an updated logo, revamped packaging, and playful new characters on its products. As one of the leading producers of high-quality fruit-based items, Tree Top has long been recognized for its premium apple sauces and juices. The fresh update to its brand identity is designed to not only appeal to its loyal customer base but also stand out on retail shelves, making it easier for consumers to recognize and connect with the trusted brand.
A Fresh Look, Rooted in Legacy
Tree Top’s new logo and packaging update reflects the company’s commitment to evolving with the times while honoring its rich history. Since its founding, the cooperative has prioritized delivering high-quality, healthy fruit-based products, and this new branding emphasizes that mission. The updated look is intended to bring a modern and vibrant touch to the brand, ensuring it resonates with new generations of consumers, while maintaining the legacy of quality that Tree Top has built over the years.
A standout feature of the brand refresh is the introduction of a new set of playful fruit characters, specifically designed for Tree Top’s apple sauce pouches. These characters are fun, approachable, and designed to appeal to kids. The apple sauce pouches have long been a popular on-the-go snack for parents looking for a healthy, easy option for their children. With the addition of the whimsical fruit characters, Tree Top adds an extra layer of fun and excitement to their products, making them even more appealing to families.
“The new characters are a natural fit for our apple sauce pouches,” said Brad Olsen, Tree Top’s vice president of marketing. “We want kids to love our products as much as parents trust them, and these new characters help make that connection. They’re playful and fun, which makes our apple sauce pouches an even more irresistible snack.”
Meeting Consumer Needs with Fun and Functionality
The updated packaging not only focuses on fun and engaging designs but also enhances the functionality of the products. Tree Top’s apple sauce pouches, already a popular choice for their convenience and nutrition, now come with packaging that is both eye-catching and practical. The new look will help consumers easily identify the brand and find it among other products, helping Tree Top to increase its retail visibility.
The brand’s fresh look aligns with Tree Top’s recent expansion into the online retail space. In November 2024, Tree Top launched its online store, allowing consumers to conveniently purchase their favorite products directly from the brand. This move marks an important step in Tree Top’s efforts to broaden its reach and enhance its relationship with its customer base, ensuring that families can access their trusted fruit products with ease, whether they shop in-store or online.
“We’re always striving to bring new and exciting things to our loyal customers, and this brand refresh is just the beginning,” Olsen added. “The new packaging is more than just a visual update—it’s a reflection of our ongoing commitment to evolving and meeting the needs of families everywhere. While we’re excited about the new look, we’ll continue to deliver the same high-quality products that our customers have trusted for decades.”
Rolling Out Nationwide
The revamped packaging began rolling out at retailers across the nation this month, with consumers now able to enjoy the refreshed look on Tree Top’s popular products, including apple sauce pouches, juices, and other fruit-based offerings. The updated design will appear on all Tree Top products, making it easier for shoppers to spot their favorite items with a fresh new appeal.
Celebrating the Refresh with a $10,000 Giveaway
To celebrate the brand refresh and to show appreciation for its loyal customers, Tree Top is launching a $10,000 grocery giveaway. The promotion, which aligns with the company’s core belief that “Everyone Deserves Good Food™,” gives consumers the chance to win free groceries. The giveaway encourages fans to engage with the brand on social media for a chance to win one of several prizes.
The grand prize winner will receive $5,000 in free groceries, while five runners-up will each receive $1,000 in grocery gift cards. Fans can enter by following Tree Top on Instagram (@TreeTopInc) and Facebook (@TreeTop) and engaging with the brand’s posts to learn more about the giveaway and how to participate. This exciting promotion aims to bring joy to Tree Top’s community while also highlighting the company’s dedication to providing trusted, high-quality products that families can feel good about.
“We’re thrilled to celebrate our refreshed look with this giveaway,” Olsen shared. “Our new packaging represents our passion for delivering products that families can feel good about feeding their loved ones. It’s an exciting time for Tree Top, and we can’t wait to share our new look with everyone.”
