NUTRI-GRAIN Tackles Hangry Moments & $20K for ‘Hanger Management’ Head

Few experiences are as reliably unpredictable as those hangry moments we all endure throughout the day. With over 1.2 billion views on TikTok, #hangry has become a shared sentiment that transcends boundaries, affecting everyone from kids to partners and even ourselves. Luckily, the battle against hanger just got a lot easier with the introduction of Nutri-Grain® Power-Fulls soft baked oat bites, now available in Strawberry and Chocolate Chip flavors.

Packed with a good source of protein and 8 grams of whole grains per serving, these new Nutri-Grain offerings are the ultimate solution for on-the-go snacking, minimizing mess and maximizing satisfaction. Say goodbye to hanger before it even starts, as these tasty treats are designed to power up the whole family.

To mark the launch of their latest hanger-fighting weapon, Nutri-Grain is hosting a nationwide promotional contest to find a “Head of Hanger Management” – someone who excels at preemptively warding off hangry outbursts, just like the new Nutri-Grain Power-Fulls.

Managing hangry moments in your household can often feel like a full-time job, and Nutri-Grain recognizes the effort required. Hence, they’re offering a $20,000 reward along with a year’s supply of Nutri-Grain Power-Fulls to the deserving winner. But it’s not just about the perks; the chosen candidate will collaborate with Nutri-Grain to share their expertise through social content, offering invaluable hanger management tips and contributing to product innovation ideas aimed at tackling hangriness head-on.

Eileen Flaherty, Brand Marketing Director at Kellanova, emphasizes the importance of providing a simple yet effective solution to prevent hangriness with Nutri-Grain Power-Fulls. The company aims to recognize and reward the inaugural Head of Hanger Management for their skills and share their wisdom with the wider community.

Think you have what it takes to be the first-ever Head of Hanger Management? From May 6 to June 14, visit and submit your entry showcasing your personality and innovative solutions for dealing with hangry moments. The winner will be announced by July 1, 2024. But don’t wait – Nutri-Grain Power-Fulls are already available nationwide, ensuring you can combat hanger in your household whether you hold the title or not.

Stay updated on all things Nutri-Grain and the Head of Hanger Management contest by following @nutrigrain on your preferred social media platform.

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