OFFICIEL COFFEE AMTD Launches the World’s First L’OFFICIEL COFFEE Experience
AMTD Group Inc. (“AMTD”), together with The Generation Essentials Group (“TGE”), a subsidiary of AMTD Digital, is excited to announce the grand opening of the world’s first-ever L’OFFICIEL COFFEE. Located in the fashionable district of Omotesando, Tokyo, the café marks a new chapter for the iconic global fashion media brand L’OFFICIEL. With over a century of influence in the realms of fashion, art, and culture, L’OFFICIEL expands its creative universe into the world of coffee, opening its doors on April 15, 2025.
The opening event was a spectacular celebration, drawing a star-studded crowd of celebrities and influencers. The launch party, filled with energy and excitement, saw the attendance of renowned global star Jackson Wang. A multi-talented individual known for his flourishing career in music, fashion, and creative entrepreneurship, Jackson Wang brought his trademark charisma to the event. With over 30 million followers each on Instagram and Weibo, Wang’s presence created a vibrant atmosphere as he actively engaged with his fans. As part of the festivities, Jackson shared L’OFFICIEL COFFEE’s premium offerings with his enthusiastic followers, allowing them to experience the brand’s exceptional quality firsthand. This interactive engagement helped establish L’OFFICIEL COFFEE as not just a café, but a cultural hub where high fashion and quality coffee meet.
A Bold Vision for L’OFFICIEL COFFEE
L’OFFICIEL COFFEE is not just a café; it is a three-story concept space, designed to embody the essence of the brand’s unique aesthetic. Situated in the heart of Omotesando, one of Tokyo’s most fashionable areas, the space was designed by renowned architect Keiji Ashizawa. The building itself is a work of art, blending minimalist sophistication with rich, tactile material textures. Each level of the space has been carefully curated to reflect the values and visual language that L’OFFICIEL is known for—contemporary, stylish, and unforgettably luxurious.
From the moment visitors step inside, they are welcomed into an environment that evokes a sense of artistry and refined taste. Every detail has been thoughtfully crafted to ensure that the experience goes beyond coffee—offering a truly immersive exploration of fashion, culture, and culinary excellence.
A Carefully Curated Menu for the Discerning Palate
L’OFFICIEL COFFEE’s menu is an elegant fusion of fashion, luxury, and gastronomy. Drawing inspiration from global coffee culture, the menu offers a selection of meticulously sourced specialty coffees from some of the finest coffee-growing regions around the world. Each cup is crafted with precision, designed to elevate the café experience and provide a sensory journey for coffee aficionados.
But the offerings don’t end with coffee. L’OFFICIEL COFFEE takes a bold step forward by introducing a variety of beautifully crafted sweets and savory dishes, elevating the concept of a café into the realm of haute cuisine. Among the menu highlights are a truffle dish and a serving of premium caviar, which bring an element of casual luxury to the café. Every item has been chosen not just for taste but for its ability to embody the intersection of fashion, luxury, and art that defines the L’OFFICIEL brand.
This innovative approach to café culture ensures that L’OFFICIEL COFFEE is not merely a place to grab a quick coffee but a destination where patrons can indulge in high-end food and drink while immersing themselves in a space that stimulates the senses. It is a place where style and culture converge, offering guests a chance to appreciate the finer things in life.
An Intersection of Fashion, Art, and Coffee Culture
The opening of L’OFFICIEL COFFEE in Tokyo is more than just the debut of a new café; it is the establishment of a new cultural destination where fashion, art, and coffee seamlessly blend together. This café is an embodiment of L’OFFICIEL’s commitment to pushing the boundaries of creativity and culture, offering visitors a space that celebrates artistic expression while offering a space for social gathering and cultural exchange.
The café’s stunning design, world-class coffee, and exclusive menu offerings ensure that L’OFFICIEL COFFEE will become a key destination for both locals and international visitors. As a new lifestyle destination, the café is positioned to be much more than just a coffee shop. It is an experience, a statement, and a reflection of the dynamic cultural landscape that L’OFFICIEL has long influenced.
Plans for Global Expansion
L’OFFICIEL COFFEE’s opening in Tokyo is just the beginning. With the success of the launch in Omotesando, AMTD and TGE have ambitious plans for global expansion. The vision is to create a network of L’OFFICIEL COFFEE locations in major cities worldwide, establishing the brand’s distinctive presence in the coffee culture scene. Each location will embody the same level of sophistication and style seen in the Tokyo flagship, ensuring that the L’OFFICIEL experience can be shared with a global audience.
As the L’OFFICIEL COFFEE concept continues to grow, the brand aims to become synonymous with luxury, refinement, and the art of coffee. Whether you’re a fashion enthusiast, a coffee connoisseur, or someone seeking a space where culture and creativity thrive, L’OFFICIEL COFFEE promises an unparalleled experience that will leave a lasting impression.
In conclusion, the launch of L’OFFICIEL COFFEE in Tokyo represents a bold new venture for both the fashion media giant and the café culture industry. By blending luxury, fashion, and world-class coffee, L’OFFICIEL has created a space that is more than just a place to enjoy a cup of coffee—it’s a destination that celebrates the finer things in life and invites visitors to experience the fusion of style and taste in a truly unique way. As the brand looks to expand globally, L’OFFICIEL COFFEE is poised to become a must-visit hotspot for those who appreciate the intersection of fashion, art, and premium coffee.
