Papa Johns Named Official Pizza Partner of the Atlanta Falcons and Atlanta United
Papa Johns is strengthening its connection with Atlanta sports fans through a new multiyear partnership with AMB Sports and Entertainment (AMBSE), the organization behind the Atlanta Falcons and Atlanta United. As part of the agreement, Papa Johns becomes the Official Pizza Partner of the Atlanta Falcons and Atlanta United, creating a new platform for the pizza brand to engage with fans across both football and soccer seasons.
The partnership is designed to combine sports, food and community while creating memorable experiences for fans throughout the year. Papa Johns and AMBSE will work together on a range of fan-focused activations, promotional offers, community initiatives, giveaways and special events intended to celebrate Atlanta’s strong sports culture.
For Papa Johns, the relationship represents an opportunity to build on its existing ties to Atlanta. The company has one of its Restaurant Support Centers in the city, giving the brand an established connection to the local market and community.
“Few cities bring the energy, pride and passion that Atlanta does. With one of the Papa Johns Restaurant Support Centers based here, we’re excited to deepen our connection to the community through two teams that mean so much to Atlanta fans,” said Chris Lyn-Sue, Global Chief Marketing Officer of Papa Johns.
Lyn-Sue added that the partnership is intended to make Papa Johns part of the moments when fans come together to support their teams. Whether gathering before a game, celebrating a win or watching with friends and family, the company sees pizza as a natural part of the shared experience surrounding sports.
A Reward for Atlanta’s Victories
One of the most prominent elements of the new partnership is a special promotion designed to reward Atlanta fans whenever their teams win.
Under the “Atlanta Wins, Papa Johns Delivers” promotion, fans can receive 50% off regular menu-priced pizzas the day after every Atlanta Falcons or Atlanta United victory. The offer is available using promo code GAWINS through the Papa Johns app, online ordering and participating Papa Johns restaurants throughout the Metro Atlanta area.
The promotion gives fans another reason to celebrate following a Falcons or Atlanta United victory while extending the excitement of game day or matchday into the following day.
The initiative also reflects the broader strategy behind the partnership: connecting team success with fan engagement and making it easier for supporters to celebrate together.
Bringing Fans Closer to the Action
Beyond food promotions, Papa Johns plans to have a visible presence around both teams throughout their respective seasons. The company will participate in game-day activations, community events, giveaways and appearances designed to give supporters additional ways to interact with the brand and the teams.
The partnership will make its early public appearance on Friday, September 18, when Papa Johns joins the Dirty Birds Rally presented by Truist ahead of the Atlanta Falcons’ first home game.
At the rally, Falcons supporters will have the opportunity to visit the Papa Johns booth, where they can find exclusive merchandise, Papa Johns gift cards and other fan-focused offerings. The event will provide an early opportunity for supporters to experience some of the activities planned as part of the new relationship.
The collaboration is expected to continue throughout the Falcons season, with additional promotions and fan experiences planned around the team’s home schedule.
Supporting Atlanta United Supporters
The partnership also extends to Atlanta United and its supporters. Papa Johns will participate in the club’s “First Match On Us” program, which is designed to introduce new fans to the Atlanta United matchday experience.
Eligible fans attending their first Atlanta United match can receive complimentary tickets along with a $10 Papa Johns credit. The offer provides an added incentive for new supporters to attend a match while giving them an opportunity to enjoy Papa Johns as part of their Mercedes-Benz Stadium experience.
The initiative illustrates how the partnership is intended to go beyond traditional sports sponsorship. By supporting programs that introduce new fans to Atlanta United, Papa Johns can play a role in expanding the club’s supporter community while creating a direct connection between the team and the brand.
A Partnership Built Around Community
AMBSE views Papa Johns as a natural addition to its corporate partnership portfolio because of the pizza company’s longstanding connection to Atlanta.
“Papa Johns is a brand with deep roots in Atlanta, making them a natural partner for the Falcons, Atlanta United and our broader AMB Sports and Entertainment family,” said Dana Harple, Vice President, Corporate Partnerships, AMB Sports and Entertainment.
Harple said the partnership will create opportunities to connect with fans through shared experiences while providing supporters with additional value and memorable moments throughout the sports seasons.
The collaboration also highlights the growing role of food and restaurant brands in professional sports partnerships. Rather than focusing solely on traditional advertising, brands increasingly use sponsorships to create promotions, live activations and experiences that directly engage consumers.
For Papa Johns, Atlanta offers a particularly strong environment for this approach because of the city’s passionate support for both football and soccer. The Falcons have a long-established presence in the market, while Atlanta United has developed a dedicated supporter culture since joining Major League Soccer.
By partnering with both teams, Papa Johns can engage with fans across two major sports throughout much of the year.
Connecting Food and Sports
Pizza has long been associated with group gatherings, making it a natural fit for sports viewing and postgame celebrations. Papa Johns’ new partnership seeks to build on that connection by positioning the brand within the moments when Atlanta fans gather to watch, celebrate and support their teams.
From the “GAWINS” discount to stadium activations and community programs, the partnership gives Papa Johns multiple opportunities to interact with fans before, during and after games.
As the Falcons and Atlanta United seasons progress, fans can expect additional promotions, giveaways, appearances and community-focused activities from Papa Johns and AMBSE.
The partnership ultimately aims to make Papa Johns a familiar part of Atlanta’s sports culture while giving supporters additional reasons to celebrate their teams.
With its new status as the Official Pizza Partner of the Atlanta Falcons and Atlanta United, Papa Johns is looking to turn Atlanta’s biggest sporting moments into opportunities for shared meals, fan experiences and celebrations.
For Atlanta supporters, the message is simple: when the teams win, the pizza celebration can begin the next day.
Fans can learn more about Papa Johns promotions and place orders through the Papa Johns app or its official website.
Source Link:https://www.businesswire.com/
