RAW Nutrition, the fast-growing sports nutrition brand renowned for its unmatched quality and cutting-edge formulations, has officially announced a groundbreaking partnership with The Quality Group, Europe’s leading name in performance nutrition. Known for its state-of-the-art product development and commitment to uncompromising quality standards, The Quality Group aligns seamlessly with RAW Nutrition’s mission to deliver high-performance nutrition products trusted by top athletes and fitness enthusiasts worldwide.
This strategic partnership marks a pivotal moment for both companies, as they join forces to set new industry standards and expand their global reach. RAW Nutrition, which was recognized in 2024 as the fastest-growing consumer packaged goods company by Inc. 5000, has consistently delivered innovative, high-quality nutrition products. Now, with The Quality Group’s expertise in manufacturing and product innovation, RAW Nutrition is poised to reach new heights in growth and market expansion.
A Shared Vision for Excellence
This alliance unites two companies that share a core philosophy: a relentless pursuit of quality, innovation, and community engagement. The Quality Group, known for its two powerhouse brands, ESN and More Nutrition, has a strong track record of cutting-edge production techniques and premium product quality. By leveraging The Quality Group’s extensive knowledge and resources, RAW Nutrition will be better equipped to scale its operations sustainably, ensuring the continued delivery of high-performance nutrition products to consumers worldwide.
A key aspect of this partnership is the emphasis on community and athlete engagement. Both RAW Nutrition and The Quality Group have built strong, loyal communities of athletes, fitness enthusiasts, and health-conscious consumers. This collaboration will further strengthen these communities by offering enhanced product lines and innovative solutions tailored to their evolving needs.
Chris Bumstead’s Role in the Partnership
As part of this new venture, Chris Bumstead—co-owner of RAW Nutrition, six-time Mr. Olympia, and one of the most recognized figures in the fitness world—will play a crucial role in shaping the future of this partnership. With his deep understanding of performance nutrition and his hands-on approach to product development, Bumstead will work closely with The Quality Group to create high-quality, science-backed products that benefit both elite athletes and everyday consumers.
In addition to his involvement with RAW Nutrition, Bumstead’s energy drink brand, BUM Energy, will also be integrated into The Quality Group’s partnership portfolio. This expansion further solidifies the companies’ shared commitment to delivering best-in-class nutritional solutions across multiple product categories.
A Strategic Partnership Built on Trust and Growth
RAW Nutrition’s decision to partner with The Quality Group was the result of careful consideration and extensive discussions with several global performance nutrition companies. Dom Iacovone, co-founder and CEO of RAW Nutrition, emphasized that the decision was not solely based on financial incentives but on finding the right strategic partner that understands the opportunities and challenges of the rapidly evolving sports nutrition industry.
“After many discussions with several global performance nutrition companies, we decided to enter a partnership with The Quality Group because they understand all the opportunities and challenges that we’re about to face and have navigated through them extremely successfully,” said Iacovone. “Going through our process, it was very important to me to find a strategic partner versus one that would just give us the most money. We have big goals at RAW Nutrition to build this brand as big as it can be, and cooperating with The Quality Group is the first step to helping us navigate that.”
This partnership represents a new chapter for both companies. Effective immediately, Iacovone and Bumstead will become co-owners of The Quality Group, further solidifying the integration and alignment between the two brands.
Expanding Reach and Innovation
In the coming months, RAW Nutrition will focus on expanding its product offerings and strengthening its presence in the U.S. market. With support from The Quality Group, the brand will explore new ways to connect with consumers, offering innovative, high-performance nutrition solutions tailored to the evolving needs of athletes and fitness enthusiasts.
“Both RAW Nutrition and The Quality Group are rooted in strong communities,” said Heikki Takala, CEO of The Quality Group. “Just as RAW Nutrition engages and fuels athletes in the U.S., The Quality Group’s brands ESN and More Nutrition engage and enable a loyal, performance-driven customer base in Europe. This strategic partnership enables us to elevate our commitment to our communities, and we are excited to join forces with Dom and Chris Bumstead, who are successful entrepreneurs. Chris is a true global icon in our industry, and we believe this is great news for our community.”
By leveraging The Quality Group’s extensive distribution network and expertise in product development, RAW Nutrition will be able to scale its operations more efficiently while maintaining its commitment to quality and innovation. This partnership also opens the door for potential cross-market expansion, allowing both brands to introduce their products to new audiences across North America and Europe.
Independent Yet United
Despite this deep collaboration, RAW Nutrition and The Quality Group will continue to operate as independent entities, ensuring that both brands retain their unique identities and market positions. The partnership is designed to foster long-term growth and value for consumers by combining resources, knowledge, and expertise in a way that benefits both companies and their communities.
The strategic nature of this partnership underscores a mutual commitment to excellence, with both brands bringing their unique strengths to the table. RAW Nutrition’s strong presence in the U.S. market, combined with The Quality Group’s dominance in Europe, creates a powerful synergy that will drive innovation and growth for years to come.
Financial and Legal Advisors
To ensure a seamless transition and execution of this partnership, Lazard served as the financial advisor to RAW Nutrition, while Fredrikson & Byron P.A. acted as the legal advisor. These trusted partners played a crucial role in facilitating the agreement and aligning the strategic objectives of both companies.
