Coffee and a bagel topped with cream cheese have long been considered one of breakfast’s most iconic combinations. Now, Philadelphia, the brand synonymous with cream cheese, is teaming up with Ziggi’s Coffee to transform that familiar pairing into an unexpected beverage experience: the Philadelphia Everything Bagel Latte.
Launching during the height of iced coffee season, the limited-time drink marks a new chapter for both brands. For Philadelphia, it represents the brand’s first move into the beverage category, while for Ziggi’s Coffee, it introduces a savory flavor profile to its latte lineup for the first time.
The collaboration brings together two familiar breakfast flavors in an entirely new format, combining the rich taste of coffee and creamy cold foam with the savory character of everything bagel seasoning.
A Familiar Breakfast Combination Gets a New Twist
Consumers continue to show growing interest in distinctive and adventurous coffee flavors. According to consumer research cited by the brands, 62% of consumers are interested in trying new and adventurous coffee beverages. The Philadelphia Everything Bagel Latte is designed to appeal to that curiosity while remaining rooted in a combination that consumers already recognize.
The drink begins with one of Ziggi’s popular iced lattes. It is then topped with Philadelphia cream cheese cold foam and finished with everything bagel seasoning. The result combines savory and sweet elements, pairing the recognizable flavors of an everything bagel and cream cheese with the smooth sweetness of an iced latte.
Rather than simply recreating a breakfast sandwich in liquid form, the beverage offers a new interpretation of the classic flavor pairing. The cream cheese cold foam provides a rich and creamy component, while the everything bagel seasoning introduces notes associated with the traditional breakfast favorite.
“The Philadelphia Everything Bagel Latte is a fun way to showcase the versatility of our cream cheese while staying true to the flavor combination consumers already know and love,” said Traci Graziani, Head of Away From Home Brand & Trade Marketing for Philadelphia Cream Cheese.
Graziani added that Philadelphia has spent more than 150 years bringing its signature creamy flavor to foods consumers enjoy. The brand’s latest collaboration demonstrates how that familiar taste can extend beyond traditional uses, including applications in beverages.
A Natural Fit for Ziggi’s Coffee
For Ziggi’s Coffee, the partnership builds on an existing connection between its food and beverage menus. The company’s Everything Bagel Breakfast Sandwich is consistently among its top-selling breakfast offerings, while flavored iced lattes remain a central part of its coffee business.
That combination made the collaboration with Philadelphia a natural opportunity to bring two popular menu concepts together.
Ziggi’s has developed its food menu as an important part of its overall customer experience rather than treating food as an accessory to its coffee. Its offerings include breakfast sandwiches, bakery products, handheld meals and snacks, giving customers multiple reasons to visit beyond beverages.
The Philadelphia Everything Bagel Latte brings that philosophy together in a single drink. It takes flavors that Ziggi’s customers already associate with breakfast and incorporates them into a new coffee experience.
“We’re always looking for partnerships that let us do something we haven’t done before – and this one took us further than any of them,” said Stacey Kane, Chief Strategic Projects & Partnerships at Ziggi’s Coffee.
Kane noted that Ziggi’s has previously experimented with seasonal and bold beverage concepts, but a savory latte represents a new direction for the brand. Philadelphia was viewed as an ideal partner because the concept is connected to a breakfast flavor that Ziggi’s customers already enjoy.
According to Kane, the drink is more than a simple flavor combination. Its inspiration comes directly from the brand’s existing food offerings, helping make the unusual beverage concept feel familiar to customers.
Philadelphia Highlights the Versatility of Cream Cheese
The launch also reflects Philadelphia’s broader effort to demonstrate that cream cheese can be used in more ways than as a spread for bagels and toast.
Cream cheese has long been a staple in breakfast foods, desserts and baked goods. However, consumers are increasingly exploring ingredients in new applications, creating opportunities for brands to demonstrate versatility through unconventional products and partnerships.
The Philadelphia Everything Bagel Latte provides an example of that approach. By incorporating Philadelphia cream cheese into cold foam, the collaboration gives consumers an entirely different way to experience the ingredient.
The beverage also connects directly to the brand’s heritage. Everything bagels and cream cheese are deeply associated with breakfast culture, making the flavor combination recognizable even though its latte format is unconventional.
Philadelphia describes the concept as another way to deliver the creamy flavor consumers have come to associate with the brand while encouraging them to experience it in a new setting.
A Limited-Time Summer Offering
The Philadelphia Everything Bagel Latte is available for a limited time at participating Ziggi’s Coffee locations nationwide. The beverage launched August 11 and will be available through August 17, while supplies last.
The timing places the collaboration squarely within the peak iced coffee season, when consumers often seek refreshing alternatives and new flavors. By combining an iced latte with cream cheese cold foam and savory seasoning, the drink offers a distinctive alternative to conventional sweet coffee beverages.
For both brands, the collaboration represents an opportunity to generate excitement around familiar products by presenting them in an unexpected format. Philadelphia brings its signature cream cheese into the beverage category, while Ziggi’s expands its latte lineup into savory territory.
The partnership demonstrates how established breakfast flavors can inspire new product experiences without abandoning the qualities that made the original combination popular. The Philadelphia Everything Bagel Latte takes a recognizable pairing—coffee, an everything bagel and cream cheese—and turns it into a limited-time drink designed to spark curiosity among adventurous coffee consumers.
Customers interested in trying the new beverage can visit participating Ziggi’s Coffee locations during the limited-time availability period. Philadelphia and Ziggi’s Coffee are also sharing additional information and updates through their respective social media channels.
With its unusual combination of creamy, savory and sweet flavors, the Philadelphia Everything Bagel Latte offers a fresh interpretation of a breakfast classic and gives consumers a new way to experience the familiar taste of cream cheese and everything bagel seasoning.
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