Spring just got a whole lot sweeter—and pinker. Jack in the Box Inc. (NASDAQ: JACK) is turning heads this season by breathing new life into one of its most talked-about and deliciously nostalgic flavor experiences. That’s right: Pineapple Express is back, and it’s bringing some bold new energy with it. This time around, the iconic flavor takes on a fresh, vibrant twist with the all-new Pink Pineapple Express platform—just in time to light up the most unofficial holiday of April in true Jack style.
Jack in the Box has never been shy about serving up crave-worthy creations, and with Pink Pineapple Express, they’re leaning fully into fun. This colorful reboot is a playful remix of their beloved pineapple flavor, reimagined with a pink pineapple flair and a splash of indulgence. It’s tropical. It’s creamy. It’s buzzy in all the right ways. Whether you’re a longtime fan of Jack’s creative beverages or a curious newbie drawn in by the pastel aesthetic and flavor hype, this new lineup is bound to leave an impression.
The Pink Pineapple Express Lineup: Where Flavor Meets Fun
Let’s break down the full Pink Pineapple Express collection that’s making waves—and lighting up social media feeds—with three brand-new drinks that scream vacation vibes with every sip.
🌸 Pink Pineapple Express Shake
At the heart of the collection is the Pink Pineapple Express Shake—a luxurious, thick vanilla shake swirled with pink pineapple flavor. It’s topped generously with whipped cream and finished with a bright red cherry for that perfect Insta-worthy touch. This dreamy drink is smooth, indulgent, and just tropical enough to transport you to your happy place. Whether you’re winding down after a long day or treating yourself just because, this shake is unapologetically vibey.
🌼 Pink Pineapple Express Twisted Soda
If you’re craving something lighter and fizzy, the Twisted Soda is a must-try. It’s Jack’s lemonade remix, elevated with a splash of pink pineapple and a touch of vanilla cream. The result? A lightly carbonated, refreshingly twisted beverage that’s as fun to drink as it is to say. It’s the perfect balance of sweet, tart, and creamy—all in one sparkling glass.
⚡ Pink Pineapple Express Red Bull® Infusion
Need a little pick-me-up with your pink pineapple? Jack’s got you covered with the Red Bull® Infusion. This energizing iced drink blends the sweet notes of pink pineapple with the juicy taste of white peach, all powered by Red Bull® Summer Edition. This collab is already catching fire online, with fans sharing TikToks, Instagram stories, and Reddit shout-outs as they rave about the unique flavor and the feel-good boost. Bonus points: the White Peach Red Bull® is available exclusively through Jack in the Box, making it a limited-edition treat that’s both refreshing and hard to find.
The $4.20 Shake Deal: Because of Course It’s 4.20
Jack in the Box is known for leaning into culture and humor, and their timing is no accident. From April 14 through April 21, fans can scoop up the Pink Pineapple Express Shake for just $4.20—a price that’s both a nod to the season and a tasty steal. This special offer is available exclusively on the Jack app and online, making it easier than ever to get your flavor fix while scrolling your feed.
But wait, there’s more. During that same weeklong window, Jack is spreading the good vibes even further with 50% off any Pink Pineapple Express Red Bull® Infusion or Twisted Soda. Whether you’re trying them all or going back for seconds, it’s a celebration of flavor, fun, and those little moments of indulgence that make spring feel like a mood.
A Legacy of Innovation—and a Whole Lot of Flavor
Jack in the Box has long been known for pushing boundaries and experimenting with unexpected flavor pairings. From late-night snacks to over-the-top milkshakes, they’ve built a brand around surprising their fans—and delighting taste buds. According to Ryan Ostrom, Chief Customer and Digital Officer at Jack in the Box, this year’s Pink Pineapple Express launch is all about continuing that tradition with a fresh, fun spin.
Jack’s ability to stay culturally relevant while crafting bold, buzzworthy menu items is one of the reasons it remains a fan-favorite in the fast-food world. With a finger on the pulse of pop culture and a commitment to flavor that goes beyond the basics, the brand knows how to surprise and delight—while making it all feel effortless.
Social Media Buzz and Fan Reactions
Already, the new drinks are making a splash online. From TikTok videos of first sips to Instagram reels featuring side-by-side flavor reviews, the Pink Pineapple Express collection is lighting up timelines and FYPs. Reddit threads have popped up with users on the hunt for the elusive drinks, while others are raving about their in-store discoveries and unique flavor combos.
It’s not just the drinks people are loving—it’s the entire vibe. The pastel-pink branding, the playful naming, and the well-timed 4.20 rollout all add to a campaign that feels tailor-made for the moment.
Final Sips
Whether you’re in it for the shake, the soda, the energy boost—or all of the above—Jack in the Box’s Pink Pineapple Express collection is a sweet escape from the ordinary. With its tropical vibes, smart pricing, and social buzz, it’s the kind of limited-time offering that hits the mark for both longtime Jack fans and first-timers looking for something fun.
So, mark your calendars, fire up the Jack app, and treat yourself. Because when pink pineapple’s involved, you already know it’s going to be a good day.
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