CAVA, the renowned Mediterranean fast-casual restaurant brand known for its fresh, flavorful offerings, is bringing something extra special to its customers this March. The brand is proudly introducing its new wholesome and fun-loving brand character, Peter Chip, who is set to become a delightful personality within the CAVA community. With an energetic and charming persona, Peter Chip embodies the spirit of CAVA’s signature pita chips, which are a fan favorite among customers.
To make his introduction even more memorable, Peter Chip has chosen a particularly significant date to celebrate—his very own birthday, which falls on Saturday, March 29. This special day also happens to be National Pita Day, a perfect occasion to highlight one of CAVA’s most beloved menu items. In honor of the celebration, Peter Chip is inviting all CAVA Rewards members to join in the festivities with a generous gift—a complimentary order of CAVA’s famous pita chips.
How to Redeem Peter Chip’s Birthday Gift
CAVA Rewards members don’t have to do anything extra to receive this delicious treat. On National Pita Day, March 29, an exclusive reward for a free order of pita chips will be automatically added to all active CAVA Rewards accounts. Loyalty members can redeem their complimentary pita chips at participating CAVA locations nationwide, whether they order in person at a restaurant or place a digital order through the CAVA app or website. However, this special offer is available for one day only, so customers are encouraged to take advantage of it while they can.
For those who haven’t yet joined CAVA Rewards, there’s still time to become a member and receive Peter Chip’s birthday gift. Signing up is quick and easy—simply visit cava.com and click on the “Join CAVA Rewards” link, or download the CAVA app to get started. By joining the program, customers not only gain access to exclusive rewards like this one but also enjoy ongoing perks, special promotions, and early access to new menu items.
Meet Peter Chip: CAVA’s Newest Brand Personality
Peter Chip is more than just a name—he’s an animated, fun-loving embodiment of the delicious pita chips that CAVA fans have come to love. With a charismatic and lively personality, Peter is here to bring even more joy to the CAVA experience, engaging with customers and sharing his enthusiasm for Mediterranean flavors. As an Aries, Peter Chip naturally loves a grand celebration, and he couldn’t think of a better way to mark his birthday than by treating loyal CAVA fans to a crunchy, satisfying snack on the house.
“National Pita Day—aka my birthday—is coming up, and I couldn’t be more pumped!” exclaimed Peter Chip, the brand’s resident pita chip personality. “As an Aries, I love a big celebration—and what better way to mark the occasion than by treating our loyal fans to complimentary pita chips, on me!”
Peter Chip is excited to interact with CAVA customers in fun and creative ways, starting with a major takeover of the brand’s social media accounts. In the days leading up to National Pita Day, CAVA will be handing over its social media passwords to Peter Chip, allowing him to personally introduce himself, share behind-the-scenes content, and provide updates on his birthday festivities. Fans can follow along on TikTok, Instagram, and other social media platforms by following @CAVA to join in on the fun.
Why CAVA’s Pita Chips Are So Beloved
CAVA’s pita chips have earned a loyal following for good reason. Made from the brand’s signature sprouted grain pita, these chips are perfectly crispy on the outside while remaining soft and chewy on the inside. Their satisfying texture and slightly nutty flavor make them a versatile and irresistible snack, whether enjoyed on their own or paired with one of CAVA’s delicious dips, such as classic hummus, spicy harissa, or creamy tzatziki.
One of the best things about CAVA’s pita chips is their versatility. Customers love to use them as a scoop for their favorite dips, as a crunchy complement to their meals, or even as an alternative to utensils when enjoying a CAVA bowl. No matter how they’re eaten, one thing is certain—these pita chips have a way of making every bite even more enjoyable.
CAVA is committed to using high-quality ingredients to create crave-worthy food that satisfies both taste buds and dietary preferences. The sprouted grain pita used to make the chips is carefully crafted to provide a delicious balance of flavor and nutrition, ensuring that customers can feel good about indulging in this tasty treat.
Join the Celebration and Get Social with Peter Chip
With National Pita Day fast approaching, CAVA and Peter Chip are inviting all fans to join in on the celebration. In addition to enjoying a complimentary order of pita chips, customers can get involved by engaging with Peter Chip on social media. Throughout the week, Peter will be sharing exciting content, behind-the-scenes insights, and interactive posts that highlight the joy of CAVA’s Mediterranean-inspired cuisine.
To stay up to date on all the latest from Peter Chip and CAVA, be sure to follow @CAVA on TikTok, Instagram, and other platforms. Fans can also visit PeterChip.com to learn more about CAVA’s sprouted grain pita, their craveable pita chips, and all the ways to enjoy them.
Don’t Miss Out—Sign Up for CAVA Rewards Today
If you’re not already a CAVA Rewards member, now is the perfect time to sign up and start enjoying exclusive perks. In addition to receiving Peter Chip’s birthday gift of complimentary pita chips, loyalty members earn points with every purchase, unlocking rewards, special promotions, and insider access to new menu items.
Signing up is simple—just visit cava.com or download the CAVA app and follow the easy steps to join. Once you’re a member, you can start earning points immediately and enjoy exciting benefits throughout the year.
Whether you’re a longtime fan of CAVA’s Mediterranean flavors or new to the brand, Peter Chip’s birthday celebration is an event you won’t want to miss. Mark your calendar for National Pita Day on March 29, sign up for CAVA Rewards, and get ready to enjoy a delicious, complimentary treat from Peter Chip himself. With his lively personality, fun social media takeover, and generous birthday gift, Peter Chip is set to make this year’s National Pita Day one to remember.
