Snack time and mealtime just got a major upgrade. Totino’s™, a household name known for redefining frozen snacks and quick meals, is taking things to the next level with the launch of its boldest innovation yet—Totino’s Ultimate, a new premium product line made for devoted pizza fans and unapologetic snackers. Whether you’re reaching for a slice after a long day or treating yourself to a satisfying bite in the middle of a gaming session, Totino’s Ultimate delivers bold flavor, hearty ingredients, and a crispy crust that fans know and love—now with even more indulgence.
The highly anticipated debut of Totino’s Ultimate begins with Totino’s Ultimate Pizza, a savory, over-the-top take on a classic comfort food staple that’s made to satisfy the biggest cravings. Unlike traditional frozen pizzas, this new line puts a premium twist on the Totino’s Party Pizza™ experience, offering more cheese, more meat, and more bold flavor.
A Premium Line Designed for Me-Time Indulgence
Totino’s Ultimate Pizza was created with one idea in mind: to offer the most crave-worthy, delicious version of Totino’s yet. Built on a crispy crust and topped with a generous helping of bold ingredients, this pizza isn’t designed for sharing—it’s built for personal indulgence.
“Man, am I excited about Totino’s Ultimate Pizza,” said Blake Holman, Business Unit Director at Totino’s. “We heard from our loyal fans that they absolutely love the crispy crust and zesty sauce on our Party Pizzas™, but what they really wanted was more—more cheese, more meat, more flavor. So we listened. We kept the signature elements they already loved and amped up everything else. What we’ve created is a truly elevated Totino’s experience. It’s so good, you won’t want to share it.”
The Ultimate Pizza line kicks off with three bold flavor options that aim to please every kind of pizza lover:
- Extra Cheese – A reimagined classic, this pizza packs a punch of gooey, extra-melty mozzarella cheese paired with a rich, tangy tomato sauce. It’s comfort food at its cheesiest best.
- Uncured Pepperoni – For those who crave a savory kick, this version is loaded with hearty, uncured pepperoni slices. It’s a bold, salty delight that practically dares you not to sneak an extra slice.
- Loaded Combination – Tailored for meat lovers, this pizza features a hearty blend of juicy sausage and crispy pepperoni. It’s the ultimate combination that delivers a meaty, satisfying bite in every slice.
Each of these flavors is built on Totino’s signature crispy crust, giving snackers and mealtime munchers alike the crunchy texture that has long made Totino’s a fan favorite.
Affordability Meets Indulgence
Despite its premium upgrade in ingredients and flavor, Totino’s is staying true to its value-conscious roots. Totino’s Ultimate Pizza is now available exclusively at Walmart stores and online for an MSRP of just $3.29, making it an indulgent yet affordable choice for pizza lovers nationwide. The company has also announced plans for a broader nationwide rollout this fall, giving more fans across the country a chance to taste the ultimate in frozen pizza innovation.
Pizza Rolls Get the Ultimate Treatment, Too
But Totino’s isn’t stopping with pizza. This fall, the brand is also revamping another one of its iconic products: Totino’s Pizza Rolls™. Set to launch as part of the Totino’s Ultimate line, Totino’s Ultimate Pizza Rolls™ take everything fans love about the original bite-size snack and make it even better.
These new Pizza Rolls are packed with 100% real mozzarella cheese, hearty slices of savory pepperoni, and bold, zesty flavors all encased in Totino’s signature golden, crispy shell. With every bite, snackers get the same satisfying crunch and flavor burst they expect—but now with an extra dose of indulgence that makes them truly “Ultimate.”
Totino’s Ultimate Pizza Rolls will be available in 50-count bags at retailers nationwide for a suggested retail price of $8.29. Whether you’re hosting a game night, fueling a study session, or just satisfying a late-night craving, these snackable delights are built to deliver the boldness of pizza in a handheld form.
Meeting the Demand for More Flavor, Bigger Portions
With its new Ultimate line, Totino’s is answering a clear consumer call for more substantial frozen meal and snack options that don’t sacrifice taste or texture. The launch comes at a time when shoppers are seeking greater value, convenience, and indulgence in the frozen aisle—and Totino’s is delivering across all fronts.
Recent consumer feedback and internal research highlighted strong demand for more generous toppings and fuller flavor experiences. Totino’s Ultimate not only meets that demand, but does so without compromising the fun and ease the brand is known for.
Reinventing a Cult Classic
For years, Totino’s has been a staple in American kitchens, lunchboxes, and snack drawers—offering quick, budget-friendly meals that pack a punch of flavor. With Totino’s Ultimate, the brand is proving that even nostalgic favorites can evolve with consumers’ changing tastes and preferences.
By reimagining its classic offerings with more robust ingredients and premium appeal, Totino’s is cementing its position as a leader in the frozen pizza and snack category—and paving the way for future innovation.
Whether you’re a long-time Totino’s fan or discovering the brand for the first time, the new Ultimate line offers something special: a bold, satisfying flavor experience that feels indulgent, yet remains accessible. Because when it comes to pizza cravings, only the ultimate will do.
