Papa Johns is once again redefining the global pizza landscape with the launch of a bold new creation: the Croissant Pizza. This game-changing product is more than a new menu item—it’s a culinary crossover that merges the light, buttery elegance of a French croissant with the iconic, savory flavors of Papa Johns pizza. The result? A flaky, golden crust with layers of crispy indulgence, delivering a new level of texture and taste for pizza lovers around the world.
This first-of-its-kind innovation underscores Papa Johns’ brand promise—Better Ingredients. Better Pizza.®—with a unique twist that reflects a deeper commitment to flavor, craftsmanship, and cultural creativity. Designed to be customizable, the Croissant Pizza can be topped with a variety of favorite ingredients, enabling guests to enjoy their pizza with all the flaky satisfaction of a premium pastry.
A New Global Offering Rooted in Consumer Trends
The global rollout of the Croissant Pizza will span nine key international markets, beginning with a debut in the United Arab Emirates on June 10. Additional markets will include countries across Asia and Latin America—such as Korea, China, Chile, and Peru—where Papa Johns anticipates strong reception based on the product’s impressive results during consumer testing.
Papa Johns executives say the idea for the Croissant Pizza was born from a desire to blend innovation with indulgence—an ethos that has always been central to the brand’s development strategy. Extensive consumer research was carried out to identify what customers wanted most from a new offering. According to Chris Lyn-Sue, Senior Vice President and Managing Director of International at Papa Johns, the feedback was overwhelmingly positive.
“As a brand built on innovation, distinction and quality, we’re always looking to global food culture for inspiration—and turning it into exciting new experiences that stand out,” Lyn-Sue explained. “Croissant Pizza scored highly across all test markets. We also saw the rising popularity of hybrid baked goods like the ‘cronut’ and ‘crookie’ and saw an opportunity to bring that spirit of creativity into the pizza category. After a year of development, we’re thrilled to introduce a product that unites two beloved food icons in a way that’s fresh, exciting, and indulgent.”
Bringing Design and Dough Together: The KidSuper Collaboration
In tandem with the Croissant Pizza’s launch, Papa Johns has partnered with KidSuper, the New York-based fashion label founded by visionary designer Colm Dillane, to create a striking, limited-edition accessory that embodies the same level of craft as the pizza itself. The Papa Johns x KidSuper Hot Bag is more than a delivery container—it’s a fashion-forward expression of what happens when food meets design at the highest level.
This custom-designed insulated bag will make its grand entrance at Paris Fashion Week Men’s Spring/Summer 2026 (SS26), as part of KidSuper’s runway show. The bag draws inspiration directly from the Croissant Pizza’s unique braided crust and golden-brown folds. Its features include:
- A tightly woven strap that mirrors the interlaced texture of a croissant crust.
- A crescent-shaped zipper—a subtle homage to the French origins of the croissant.
- Soft, rounded edges that evoke the airy, buttery layers of the pastry.
Designed with the same level of detail and intentionality as a high-end fashion piece, the hot bag brings art and food together in a creative, functional form that also keeps your pizza warm.
“This isn’t just another pizza launch—they’re pushing boundaries with creativity and craftsmanship,” said Colm Dillane. “Whether you are baking a crust or chalking a cut, the process matters. KidSuper is a challenger brand built on originality, risk-taking, and authenticity. Papa Johns shares that ethos. This collaboration is about more than food or fashion—it’s about celebrating the craft behind both.”
A One-of-a-Kind Experience for Lucky Customers
To further mark the Croissant Pizza’s global launch, a select number of customers across participating markets may be surprised with their pizza delivery arriving in the exclusive Papa Johns x KidSuper Hot Bag. In keeping with the celebratory tone of the campaign, these special edition bags will be gifted to customers on a limited basis—and they get to keep them.
This marketing activation combines the growing appetite for limited-edition collectibles with the increasing convergence of food, art, and lifestyle branding. By collaborating with a fashion-forward designer like KidSuper, Papa Johns is not just launching a pizza—it’s introducing a cultural event, bringing together the worlds of culinary delight and cutting-edge design.
A Flaky Bite into the Future of Fast Casual
The Croissant Pizza is a notable entry in a trend sweeping the food and beverage industry: the fusion of traditional baked goods with savory, fast-casual formats. Much like the croissant has evolved beyond breakfast pastries to become the base of popular items like the “croffle” or “croissant sandwich,” Papa Johns is harnessing that same momentum to offer consumers a new experience that feels both familiar and novel.
While this product is a limited-time offer in select regions, the brand will be monitoring consumer response carefully, with the potential for a broader rollout depending on demand. And if early social media buzz and influencer response are any indication, the Croissant Pizza is already earning a cult following.
For Papa Johns, this is more than an innovation—it’s a statement about what’s possible in the quick-service restaurant (QSR) space when brands lean into craftsmanship, creativity, and cross-cultural influence.
“We’re proud to launch a product that brings joy, surprise, and elevated quality to our customers,” said Lyn-Sue. “The Croissant Pizza is the result of relentless testing, a deep understanding of food culture, and a commitment to our ‘Better Ingredients. Better Pizza.’ promise. We can’t wait to see the response around the world.”“We’re proud to launch a product that brings joy, surprise, and elevated quality to our customers,” said Lyn-Sue. “The Croissant Pizza is the result of relentless testing, a deep understanding of food culture, and a commitment to our ‘Better Ingredients. Better Pizza.’ promise. We can’t wait to see the response around the world.”
The Croissant Pizza is now available in the UAE as of June 10, with availability in other global markets for a limited time only. To find participating locations or to place your order, visit or check with your local Papa Johns delivery partner. Keep your eyes peeled—you might just receive your flaky, flavorful pizza in a high-fashion hot bag that’s truly one of a kind.
