Pizza Nova Raises $151,935 for Variety Ontario in 27th Annual That’s Amore Pizza for Kids Fundraiser
Pizza Nova’s long-running commitment to giving back to the community once again delivered meaningful results, as the company announced that its 27th annual That’s Amore Pizza for Kids fundraiser raised an impressive $151,935 in support of Variety – the Children’s Charity of Ontario. The one-day campaign, held on May 12, brought together Pizza Nova customers, franchisees, employees, and vendor partners in a collective effort to support children and youth with disabilities across Ontario.
The annual fundraising initiative has become one of Pizza Nova’s most cherished traditions, reinforcing the brand’s longstanding commitment to community support and social responsibility. This year’s success further strengthens a partnership that has now spanned nearly three decades. Since the launch of the campaign in 1999, Pizza Nova has raised more than $3 million for Variety Ontario, helping thousands of children and families gain access to life-changing programs, services, and opportunities.
For this year’s campaign, Pizza Nova offered customers a special one-day promotion featuring medium cheese or pepperoni pizzas for $5.99, tax included. Of each pizza sold, $1 was donated directly to Variety Ontario, ensuring that every order contributed to a larger cause. The simple yet impactful initiative encouraged widespread participation from customers eager to enjoy a meal while making a difference in their communities.
The campaign’s success highlights the power of community-driven fundraising and demonstrates how businesses can use their platforms to support important social causes.
A Tradition Rooted in Community Support
For Pizza Nova President Domenic Primucci, the fundraiser represents much more than a one-day sales event—it is a reflection of the company’s values and a celebration of collective generosity.
“Seeing our customers, franchisees, team members, and partners come together for one special and memorable day in support of such a good cause is a winning formula, and a meaningful reminder of why this campaign has been successful since 1999,” said Primucci.
He emphasized that community engagement has always been central to Pizza Nova’s identity and mission.
“At Pizza Nova, community has always been central to who we are. We are honoured to continue supporting Variety and its work to create more inclusive opportunities for children and families across Ontario,” he added.
That philosophy has helped Pizza Nova transform what began as a fundraising promotion into a beloved annual event that customers now look forward to every year. It has also positioned the company as a leader in corporate philanthropy within Canada’s restaurant sector.
Supporting Children and Families Across Ontario
Funds raised through the That’s Amore Pizza for Kids campaign directly support a broad range of programs designed to improve the lives of children living with disabilities.
Variety Ontario uses donations to provide children and youth with access to programs and services in areas such as:
- Sports and recreation, helping children participate in inclusive physical activities;
- Arts and creative programs, fostering self-expression and confidence;
- Educational opportunities, ensuring access to learning resources and developmental support;
- Summer camps and community experiences, promoting social connection and independence;
- Mobility equipment and assistive devices, helping children gain greater freedom and accessibility.
A significant portion of the support also benefits Variety Village, a fully accessible sports, fitness, and life-skills facility that serves as a hub for children and families throughout the province. Variety Village provides a safe, inclusive environment where children of all abilities can build confidence, develop physical skills, and form lasting friendships.
Following the fundraiser, Primucci and members of the Pizza Nova leadership team visited Variety Village to formally present the donation to Variety’s leadership and staff—a symbolic moment underscoring the strong partnership between the two organizations.
A Partnership That Continues to Make an Impact
For Charlie Johnstone, the support from Pizza Nova is transformative.
“We are deeply grateful to Pizza Nova and everyone who participated in the That’s Amore Pizza for Kids campaign,” Johnstone said.
He noted that partnerships like this are essential to Variety’s ability to deliver meaningful support.
“Partnerships like this help ensure that Variety can give children with disabilities access to the programs, experiences, and support systems they need to build confidence, independence, and community.”
Johnstone added that community partnerships with trusted organizations like Pizza Nova not only provide critical funding but also help raise awareness about the challenges faced by families navigating disability-related barriers.
The Power of Purpose-Driven Business
Pizza Nova’s annual fundraiser is a strong example of how purpose-driven business strategies can generate both social and emotional impact. In an increasingly competitive restaurant market, the company has built customer loyalty not only through quality food and service but also through its visible and sustained commitment to charitable causes.
Founded in 1963, Pizza Nova has grown into one of Canada’s best-known pizza chains, with a reputation for quality ingredients and family-oriented values. Its support of Variety Ontario aligns naturally with that identity, allowing customers to feel connected to something larger than a transaction.
The That’s Amore Pizza for Kids campaign also demonstrates how small contributions can create large-scale outcomes. A single dollar from each pizza order may seem modest, but multiplied across thousands of customers, it generated more than $150,000 in just one day—a powerful reminder that community action can drive real change.
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