Pizza Nova is celebrating a meaningful milestone with the highly anticipated return of its signature one-day fundraising initiative in support of Variety – the Children’s Charity (Ontario). The event is part of the 27th annual That’s Amore Pizza for Kids campaign, a long-standing partnership that has become a cornerstone of community giving across the province.
For the first time since 2019, Pizza Nova is reviving the campaign’s original one-day format, inviting customers across Ontario to take part in a collective day of generosity. Scheduled for Tuesday, May 12, the event will run from 11 a.m. to 9 p.m., or until supplies last, at participating locations. During this limited-time window, customers can walk into any participating Pizza Nova outlet and purchase a medium cheese or pepperoni pizza for just $5.99, tax included. Importantly, $1 from every pizza sold will be donated directly to support children and families served by Variety.
The return to a single-day format reflects Pizza Nova’s commitment to reigniting the sense of unity and excitement that defined the campaign in its earlier years. By concentrating fundraising efforts into one coordinated day, the company aims to create a powerful, province-wide moment of impact that brings communities together around a shared cause. This approach not only amplifies awareness but also encourages collective participation, making every purchase part of a larger story of giving.
Over the past 27 years, the partnership between Pizza Nova and Variety Ontario has generated more than $2.9 million in support of programs that benefit children with disabilities and their families. The campaign has evolved over time to include different formats and initiatives, each designed to maximize engagement and fundraising potential. In 2025, for example, the campaign adopted a “Dip ‘n Give” model, which proved highly successful and resulted in a record-breaking total of $231,045. Despite this success, the return of the one-day event signals a renewed focus on tradition and community connection.
Domenic Primucci, President of Pizza Nova, emphasized the emotional and cultural significance of bringing back the original format. He noted that there is something uniquely powerful about seeing communities unite for a single day with a common purpose. According to Primucci, the campaign has always been about more than just fundraising—it’s about creating tangible, positive change in the lives of children and families, while strengthening the bonds within local communities.
The funds raised through the That’s Amore Pizza for Kids campaign play a crucial role in supporting a wide range of inclusive programs offered by Variety. These programs focus on sport, recreation, and life skills development, providing children of all abilities with opportunities to grow, learn, and thrive. By participating in these activities, children can build confidence, develop essential skills, and engage more fully in their communities. The programs are designed to be accessible and inclusive, ensuring that every child, regardless of their abilities, has the chance to reach their full potential.
Charlie Johnstone, President and Chief Executive Officer of Variety – the Children’s Charity (Ontario) and Variety Village, highlighted the importance of Pizza Nova’s ongoing support. He described the company as an extraordinary partner that has consistently helped create opportunities for vulnerable individuals. Johnstone also აღნიშნა that the return of the one-day campaign injects fresh energy into the initiative, uniting communities in a shared moment of impact. Each pizza purchased, he explained, directly contributes to programs that promote independence, confidence, and a sense of belonging among participants.
The partnership between Pizza Nova and the Primucci family and Variety Ontario dates back to 1999, marking more than two decades of sustained collaboration. During this time, the partnership has played a vital role in advancing Variety’s mission to remove barriers and create opportunities for children facing physical, developmental, or financial challenges. Through programs delivered at Variety Village and in communities across Ontario, participants are able to build physical literacy, strengthen social connections, and gain a greater sense of independence.
These programs often serve as a gateway for children to explore new possibilities and achieve milestones that may have once seemed out of reach. Whether it’s learning a new sport, developing communication skills, or simply gaining the confidence to participate in group activities, the impact of these initiatives extends far beyond the individual participants. Families also benefit from the support, resources, and sense of community that Variety provides, creating a ripple effect of positive change.
As the 2026 That’s Amore Pizza for Kids fundraiser approaches, Pizza Nova is encouraging customers to mark their calendars and take part in this meaningful event. By purchasing a pizza on May 12, customers are not only enjoying a great deal but also contributing to a cause that has a lasting impact on the lives of children and families across Ontario.
With its combination of affordability, community spirit, and charitable impact, the one-day event represents a powerful example of how businesses and communities can come together to make a difference. As Pizza Nova brings back this beloved tradition, it reinforces its commitment to giving back and highlights the enduring value of partnerships that prioritize social good.
The 2026 fundraiser will officially kick off at 11 a.m. on May 12 and will be available at participating Pizza Nova locations throughout Ontario, while supplies last. For many, it will be more than just a chance to enjoy a slice of pizza—it will be an opportunity to be part of a collective effort to support children and families in need.
Source Link:https://www.businesswire.com/
