After weeks of mounting anticipation, Pop-Tarts® has officially revealed the return of its beloved Frosted Cinnamon Roll flavor as the third edible mascot for the highly anticipated Pop-Tarts Bowl. Joining fellow mascots Frosted Hot Fudge Sundae and Frosted Wild Berry, the fan-favorite flavor is set to compete for the ultimate honor: being devoured by the winning team.
Fans of Frosted Cinnamon Roll, rejoice! The flavor, long-requested by Pop-Tarts enthusiasts, is making a comeback on store shelves across the U.S. over the coming weeks. For those who can’t wait, a limited supply of this once-discontinued treat is already available for purchase at
“We’re always listening to our fans, and we’re thrilled to bring back Frosted Cinnamon Roll,” said Heidi Ray, Senior Director of Marketing for Pop-Tarts. “The excitement and engagement from our fans over the past two weeks have been incredible, with many correctly guessing its return. To everyone who campaigned for its comeback, we’re excited to say, in the words of Frosted Strawberry: ‘Dreams really do come true.’”
The Pop-Tarts Bowl: A Crazy Good Showdown
With all three flavors revealed, the competition heats up as these mascots race to win fans’ hearts—and appetites. As part of the Pop-Tarts Bowl festivities, fans can catch the mascots in action through a content series on the brand’s YouTube channel, where they train for their big moment.
At the heart of this sweet spectacle is the decision of which mascot will be crowned the winner. During the game, the Bowl’s MVP will choose which flavor gets to ascend to “Mouth Heaven” as the ultimate Edible Mascot. But fans can also have their say by voting for their favorite flavor at
The stakes are high for fans, too. Those who vote for the same flavor the MVP selects will be entered into a drawing for a year’s supply of Pop-Tarts, along with a unique keepsake: a piece of the winning Edible Mascot—the very one devoured by the champions! Voting is open until the fourth quarter of the game, taking place on December 28, 2024, at Camping World Stadium in Orlando, Florida.
More Fun at the Pop-Tarts Bowl
The Pop-Tarts Bowl promises more than just football. Fans at the stadium and watching from home can enjoy a variety of experiences, including:
- Printed Fun Mascot Packs: Available for a limited time, these packs come in Frosted Strawberry and Frosted Apple Turnover (exclusive to Walmart®) and feature special designs commemorating last year’s Pop-Tarts Bowl moments.
- Fan Fest: Held outside the stadium on game day, Fan Fest brings Crazy Good fun to fans with interactive activities and games.
- In-Stadium Concessions: For those attending, Pop-Tarts is redefining game-day snacks with creative offerings like Pop-Tarts PB&J Pretzels, Hot Fudge Pop-Tarts Ice Cream Sundaes, Boston Creme and Strawberry Trifles, and the return of last year’s favorite, End Zone Pop-Tarts Cheesecakes.
- Community Support: Pop-Tarts is donating $50,000 to Extra Yard for Teachers, a program dedicated to helping teachers inspire their students to chase their dreams.
Frosted Cinnamon Roll’s Legacy and Fan Love
The return of Frosted Cinnamon Roll has generated immense buzz among Pop-Tarts fans, many of whom flooded social media and customer service channels with requests for its comeback. This flavor has become a symbol of nostalgia and fan engagement, proving that sometimes, brands do listen to their most passionate supporters.
The flavor’s revival is also a testament to Pop-Tarts’ creative marketing, blending fan-favorite tastes with unique, engaging experiences. By incorporating the flavor into the Pop-Tarts Bowl as an edible mascot, the brand has elevated its connection with consumers, turning a toaster pastry into a cultural event.
