POP-TARTS Launches Its Biggest Toaster Pastry Ever to Amplify End-of-Summer Celebrations

As summer winds down, you can still capture that childhood sense of freedom with the people who matter most. Introducing the Pop-Tarts® Party Pastry, a toaster pastry 73 times larger than the traditional Pop-Tarts, designed to turn your final summer moments into extraordinary celebrations. This supersized treat, which serves up to 73 people, features the classic Pop-Tarts golden crust, strawberry filling, frosting, and sprinkles. You can even customize it with frosting phrases to suit any occasion—from birthdays and tailgating to stylish summer send-offs.

“Heidi Ray, Senior Director of Marketing at Pop-Tarts, shares, ‘If you’re longing for the nostalgic summers of your youth, the Pop-Tarts Party Pastry is made for you. For over 60 years, Pop-Tarts has been about creating Crazy Good moments, and whether it’s a small everyday joy or a significant event, this Party Pastry brings the spirit of summer to your special moments.’

To add a touch of drama, each Party Pastry will arrive in a massive three-foot-tall box, echoing the brand’s iconic packaging and making it a standout centerpiece at any gathering.

Limited quantities of the Pop-Tarts Party Pastry will be available starting August 7, 2024, at 1 pm ET for residents of New York City, Los Angeles, and Chicago. Don’t miss out on your chance to grab one for $60 (delivery included) before they’re gone!”

Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg’s Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion. 

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, 

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