Easter has always been a time of joy, filled with bright colors, cherished traditions, and, of course, delicious treats. This year, families have something extra special to look forward to—a unique and delightful addition to their Easter celebrations. Promised Land Dairy, a renowned name in premium dairy products, has teamed up with PEEPS®, the iconic marshmallow confection brand, to create an indulgent, limited-time offering: PEEPS® Sweet Marshmallow Milk. This exclusive new beverage captures the whimsical essence of Easter while delivering the signature creamy quality that Promised Land Dairy is known for.
PEEPS® Sweet Marshmallow Milk will be available in select grocery stores across the country through April 20, while supplies last. The collaboration perfectly blends the nostalgic, sweet marshmallow taste of PEEPS® with the rich and creamy texture of Promised Land Dairy milk, offering a one-of-a-kind drinking experience.
A Celebration of Easter Traditions in a Glass
For generations, children have excitedly searched for candy-filled Easter baskets on Easter morning, with PEEPS® Marshmallow treats being a staple of the holiday. Whether in the form of brightly colored chicks, bunnies, or other festive shapes, PEEPS® has long been synonymous with Easter joy. Now, that same nostalgic flavor can be enjoyed in a whole new way—by the glass.
Parents and kids alike will love indulging in the smooth, creamy taste of PEEPS® Sweet Marshmallow Milk, whether it’s enjoyed straight from the bottle, added to cereal, mixed into coffee for a sweet twist, or even used in baking festive Easter treats.
“Promised Land Dairy is dedicated to crafting the most delicious milk flavors daily. We’re thrilled to introduce exciting new seasonal varieties to our premium lineup,” said Heather Foitek, vice president of marketing and sales for LALA U.S., which owns Promised Land Dairy. “PEEPS® has been the perfect partner in this limited-time product. Our only concern now is if parents will leave any for the kids or the Easter bunny…it’s just that good!”
The First Brand Partnership for Promised Land Dairy
PEEPS® Sweet Marshmallow Milk marks an exciting milestone for Promised Land Dairy, as it is the first brand collaboration in the company’s 38-year history. The Texas-based dairy brand has built its reputation on providing high-quality, naturally richer, and creamier milk. Founded on a family-owned farm, Promised Land Dairy has remained committed to its original mission: to produce only the best dairy products.
Unlike conventional dairy products, Promised Land Dairy’s milk is known for its naturally indulgent taste and creamy texture, a difference that has earned it a devoted following over the years. This commitment to excellence is reflected in its kosher-certified, no-added-hormones milk, which is free from artificial colors and flavors while offering an extraordinary taste experience.
The partnership with PEEPS® aligns perfectly with the brand’s dedication to innovation and high-quality offerings.
Expanding the PEEPS® Experience Beyond the Easter Basket
For PEEPS®, the launch of Sweet Marshmallow Milk represents an exciting new way for fans to enjoy their favorite marshmallow flavor beyond traditional Easter treats.
“We’re always looking for new ways to bring the magic of PEEPS® to fans beyond the Easter basket, and this collaboration with Promised Land Dairy does just that,” said Caitlin Servian, Brand Manager for PEEPS®. “PEEPS® Sweet Marshmallow Milk captures the signature sweet marshmallow flavor fans know and love in a whole new way, making it the perfect addition to Easter celebrations this season.”
For families who have long adored PEEPS® but never imagined enjoying them in liquid form, this collaboration offers an entirely fresh way to incorporate their favorite marshmallow treat into their Easter traditions. Whether served chilled with cookies, frothed into a latte, or used to make marshmallow-flavored milkshakes, the possibilities are endless.
A Look at Promised Land Dairy’s Premium Product Lineup
While the PEEPS® Sweet Marshmallow Milk is the latest addition to the Promised Land Dairy lineup, it joins an already impressive selection of flavored and classic milk varieties. Some of the dairy’s most beloved offerings include:
- Midnight Chocolate Milk – A luxuriously rich and smooth chocolate milk, perfect for any chocolate lover.
- Very Berry Strawberry Milk – A fruity, refreshing take on strawberry-flavored milk that tastes like a sip of summer.
- Seasonal Flavors – Throughout the year, Promised Land Dairy introduces limited-time flavors that delight customers with unique and indulgent tastes.
Promised Land Dairy products can be found in grocery, club, and convenience stores across the United States, making their premium milk accessible to families everywhere.
Why PEEPS® Sweet Marshmallow Milk is a Must-Try This Easter
If you’re looking to elevate your Easter celebrations with something truly special, PEEPS® Sweet Marshmallow Milk is a must-try. Here’s why:
- A Nostalgic Easter Treat in a Whole New Form – Enjoy the beloved flavor of PEEPS® in a delicious, creamy milk.
- Limited-Time Availability – This exclusive flavor is only available until April 20, so fans should grab a bottle before it’s gone!
- Versatile and Fun – Enjoy it chilled, in coffee, as a milkshake base, or in Easter baking recipes.
- A Collaboration Between Two Trusted Brands – Both Promised Land Dairy and PEEPS® are known for quality and great taste.
Where to Find PEEPS® Sweet Marshmallow Milk
Fans eager to get their hands on this limited-edition Easter treat should check their local grocery stores and supermarkets while supplies last. Given the excitement surrounding this launch, it’s expected to be a highly sought-after product, so early shoppers will have the best chance to secure a bottle.
Final Thoughts
This Easter, Promised Land Dairy and PEEPS® have created something truly magical. The PEEPS® Sweet Marshmallow Milk is a delightful fusion of rich, creamy dairy and the nostalgic sweetness of marshmallow, making it the perfect addition to holiday celebrations. Whether you’re a longtime PEEPS® fan, a lover of indulgent flavored milk, or simply someone looking for a fun, festive treat, this limited-time collaboration is not to be missed.
So, whether you’re filling Easter baskets, planning a festive breakfast, or simply craving a sip of something special, grab a bottle of PEEPS® Sweet Marshmallow Milk and bring the joy of Easter to every glass!
