Kellanova lately blazoned its commitment to use 100 applicable, recyclable or compostable packaging by 2030.
Shannon Moore is Director, Sustainable Packaging at Kellanova. We caught up with her lately to ask her about some of the effects Kellanova is doing to reach this thing and continue to be an assiduity leader in sustainable packaging.
How is Kellanova leading the assiduity with sustainable packaging results?
SM It starts with our Better Days Promise ™ strategy to produce better days for people and our earth. That’s our guiding principle as we make opinions every day. In terms of packaging, we use a indirect frugality approach to minimize our overall impact from a material and carbon footmark viewpoint. A great illustration of this is our recent launch of a recyclable Pringles can in Europe. Kellanova is also a signatory of the Ellen MacArthur New Plastics Economy commitment, and we’re driving cooperative sweats to reevaluate plastic use.
What’s the Ellen MacArthur New Plastics Economy Global Commitment? What does it mean?
SM It’s a cooperative trouble across numerous diligence and companies to change how we use plastic packaging. As a signatory, we’re concentrated on instituting else and further sustainably when it comes to the design and use of our packaging – particularly to support the elaboration of a indirect frugality.
What part does the food assiduity play in helping consumers understand what they can reclaim and how?
SM It’s important to insure consumers understand how to duly dispose of packaging. For that reason, we proudly include How 2 Reclaim markers on our packaging. These markers give instructions on what to do with the package and indicate whether it can be reclaimed. Labeling is just one approach in helping to reduce impurity in recycling and having further of our peers in the assiduity using these markers will increase the educational reach on how to reclaim packaging. But indeed with labeling in place, we continue to estimate ways to support and evolve consumer education on recycling, not only for our packaging but around recycling in general.
How does recycling fit into the overall thing of sustainable packaging?
SM Recycling is an important part of our strategy as we need to insure that our packaging is designed to be compatible with recovering structure across the globe and eventually divert packaging material from tip
. Working towards these pretensions can also have fresh benefits related to carbon emigrations reduction, which is another focus area for us as a company. For Kellanova, sustainable packaging involves much further than just recyclability. Indeed though we continue to ameliorate the recyclability of our packaging, we’re always looking at ways to reduce packaging where possible, as well as icing we elect accoutrements that help reduce food waste by keeping our foods fresher for longer.
What are some of challenges to developing packaging that’s innovative and sustainable?
SM Consumers want to enjoy the same, iconic food that they know and love – and we clearly want to make it for them. This is one of the crucial challenges we’re working to address and balance alongside our sustainable packaging enterprise. We want to insure that our packaging remains consumer centric and continues to deliver the same being attributes but with added sustainability benefits. Our redesigned Pringles packaging in our European business is just one illustration of blending consumer prospects with sustainable packaging.
Learn further then about Kellanova’s Better Days Promise ™ and how our company is progressing against its overall sustainable packaging thing to produce better days for people and earth.
Source Link:https://newsroom.kellanova.com/
