Rancher’s Premium Smokehouse Introduces Two Burnt End Varieties at Kroger Texas
Rancher’s Premium Smokehouse is expanding its partnership with Kroger Texas with the launch of two new fully cooked barbecue entrées designed to bring authentic smoked flavor and convenience to busy households. Beginning August 17, shoppers at Kroger stores throughout Texas will be able to find Rancher’s new Brisket Burnt Ends and Pork Burnt Ends in the refrigerated meat department.
The new products represent the latest expansion of Rancher’s Premium Smokehouse’s growing retail presence and move the company beyond its well-known smoked sausage lineup. With the introduction of these two barbecue entrées, Rancher’s is giving consumers another convenient option for enjoying hearty, slow-smoked barbecue at home without the time and preparation typically associated with traditional smoking.
The launch arrives ahead of the busy back-to-school season, when families are often looking for meals that are quick to prepare while still delivering satisfying flavor. Because the new burnt ends are fully cooked, consumers can prepare them in minutes using a microwave, conventional oven, or boiling water. The convenient format makes the products suitable for weeknight dinners, family gatherings, casual lunches, and last-minute meals.
Although the new entrées are making their debut in the grocery aisle, barbecue has been at the heart of Rancher’s Premium Smokehouse for generations. The family-owned company has been perfecting authentic, slow-smoked barbecue since 1941. That long history has helped establish the brand’s focus on premium proteins, traditional barbecue flavor, and products designed to deliver a restaurant-quality experience at home.
Rancher’s entered a new phase of retail growth in 2024 with the launch of its signature smoked sausage line. Since then, the company says it has developed into the nation’s fastest-growing national sausage brand, supported by strong consumer response, thousands of five-star reviews, and a rapidly expanding retail footprint.
The addition of Brisket Burnt Ends and Pork Burnt Ends gives consumers another way to experience the company’s barbecue expertise. Burnt ends are widely recognized as a favorite among barbecue enthusiasts, valued for their rich flavor, tender texture, and caramelized exterior. By offering the products in a fully cooked format, Rancher’s aims to make this barbecue specialty more accessible to shoppers who want premium food without the lengthy cooking process.
“At Rancher’s Premium Smokehouse, our goal has always been to make restaurant quality barbecue more accessible without compromising on quality,” said Lee Lyles, Executive Vice President of Rancher’s Premium Smokehouse. “Our new Brisket Burnt Ends and Pork Burnt Ends let families enjoy an award-winning barbecue eating experience from the convenience of their home. We’re excited to partner with Kroger to bring these products to shoppers across Texas as they head into the busy back-to-school season.”
The new offerings are intended to appeal to both dedicated barbecue fans and consumers who prioritize convenience when planning meals. Their versatility also allows shoppers to incorporate the burnt ends into a variety of dishes rather than serving them only as a traditional barbecue entrée.
For a classic family dinner, Brisket Burnt Ends or Pork Burnt Ends can be paired with familiar side dishes such as mashed potatoes, macaroni and cheese, vegetables, baked beans, or other barbecue favorites. The products can also be used to create sandwiches and sliders, offering families an easy way to turn the fully cooked proteins into customizable meals.
The products may also provide an option for households balancing demanding schedules during the school year. With preparation requiring only minutes, families can enjoy a substantial barbecue-inspired meal without setting aside several hours for smoking meat. This combination of traditional barbecue flavor and modern convenience is central to Rancher’s effort to broaden the appeal of its products.
The expansion also strengthens Rancher’s Premium Smokehouse’s presence within Kroger stores across Texas. Following the launch of the new burnt ends, the brand will offer eight products at Kroger locations throughout the state. The broader assortment gives shoppers more opportunities to find Rancher’s products during their regular grocery trips.
For Kroger shoppers, the availability of the new entrées also highlights the continued growth of premium prepared meat options in the refrigerated grocery category. Consumers increasingly seek products that combine quality and convenience, particularly during busy periods such as the back-to-school season. Rancher’s is positioning its new burnt ends to meet that demand while maintaining the barbecue heritage that has defined the company for decades.
The Brisket Burnt Ends and Pork Burnt Ends will be available beginning August 17 at Kroger stores across Texas. Both products can be found in the refrigerated meat department, providing shoppers with a convenient new way to bring slow-smoked barbecue flavor home.
With its latest product launch, Rancher’s Premium Smokehouse is continuing to build on its longstanding barbecue tradition while expanding its offerings for today’s consumers. The company’s partnership with Kroger Texas provides a growing platform for its products, while the new fully cooked burnt ends introduce another premium barbecue option for families seeking flavorful meals that can be prepared quickly.
As the back-to-school season gets underway, Rancher’s Premium Smokehouse expects Brisket Burnt Ends and Pork Burnt Ends to offer shoppers a practical solution for busy evenings. By combining the flavors of authentic slow-smoked barbecue with the convenience of a ready-to-heat entrée, the company is bringing a restaurant-inspired barbecue experience directly to the grocery aisle and into Texas homes.
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