REESE’S and OREO Unite for Iconic Collaboration Fans Have Long Awaited
The whispers, the speculation, the social media pleas—yes, they were all true. At long last, two of America’s most iconic and beloved snack brands—REESE’S and OREO®—have come together to deliver not just one, but two exciting, indulgent new creations that fans have been dreaming about for years. The result? A delicious duo that unites chocolate, peanut butter, and cookies into an unforgettable snacking experience: the REESE’S OREO® Cup and the OREO® REESE’S Cookie.
This highly anticipated collaboration marks a major moment in the snacking world, answering the calls of devoted brand fans who have spent years creating their own DIY combinations of REESE’S and OREO® flavors. From dipping cookies into peanut butter cups to stacking the two treats into homemade desserts, fans have long expressed their desire for an official mashup. Now, that dream has become a reality.
Both brands—OREO®, the nation’s #1 cookie, and REESE’S, the country’s #1 candy—are renowned not only for their unforgettable flavors but also for their ability to push the boundaries of innovation. Their bold partnership aims to redefine how consumers experience snacking by tapping into what fans truly crave.
“This collaboration redefines what it means to be a snacking leader by tapping into exactly what our fans are asking for,” said Michelle Deignan, Vice President of the OREO® brand, U.S. “At OREO, we’re always striving to break into the cultural conversation with unexpected and delicious partnerships for fans. As a 110+ year-old brand, we’re constantly looking for ways to disrupt the snacking market. What better way to show our fans we listen to their evolving snacking needs than to partner with the REESE’S brand to deliver the collab of their dreams?”
Dan Mohnshine, Vice President of U.S. Confection Marketing at The Hershey Company, echoed the excitement: “At REESE’S, we’re obsessed with pushing the boundaries of what chocolate and peanut butter can become — and our fans fuel that fire. When we heard the incredible demand for a REESE’S and OREO® mashup, we knew we had to make magic happen. This isn’t just another product launch — it’s two legendary brands coming together to create something absolutely unprecedented that’ll blow minds and taste buds everywhere.”
A Closer Look at the OREO® REESE’S Cookie
Why choose between cookies and candy when you can have both in one delicious bite? The OREO® REESE’S Cookie delivers exactly that. It combines the familiar and beloved elements of both brands into one irresistible treat. Each cookie features the iconic chocolate sandwich cookies that OREO® fans love, filled with a peanut buttery creme made with real REESE’S flavor and enhanced with crunchy OREO® cookie crumbs.
The result is a crunchy, creamy flavor explosion that tastes both nostalgic and new—perfect for longtime fans and curious snackers alike. Whether you twist it, dunk it, or enjoy it straight from the pack, the OREO® REESE’S Cookie is sure to become a staple in your snack drawer.
Meet the Game-Changer: The REESE’S OREO® Cup
As if the cookie mashup wasn’t exciting enough, the second product in this collaboration might just be even more groundbreaking: the REESE’S OREO® Cup. A twist on the classic REESE’S Peanut Butter Cup, this limited-time offering takes the beloved milk chocolate and white creme shell and fills it with rich, smooth peanut butter studded with real OREO® cookie crumbs.
Yes, you read that right. This isn’t just a new REESE’S flavor—it’s a complete reinvention that incorporates the crunchy texture and iconic flavor of OREO® into every single bite. It’s the product fans have been clamoring for, and now it’s finally making its way onto store shelves.
According to the brands, the REESE’S OREO® Cup is more than just a snack—it’s a moment. A moment that reflects what’s possible when two powerhouse brands truly listen to their audiences and work together to meet their expectations.
How and When to Get the Products
Both products will be available for presale beginning August 18, 2025, giving eager fans a chance to be among the first to experience the magic. To participate in the early access rollout:
- Fans can sign up for the REESE’S OREO® Cup presale at The Hershey’s Store, where the product will debut online before making its way to stores nationwide.
- The OREO® REESE’S Cookie presale sign-up opens even earlier—on July 30, 2025—at OREO.com/UnwrapTheCollab. Those who register will receive early notification when the product goes live.
Following the presale, both products will officially roll out in retail locations across the United States starting in September 2025.
The REESE’S OREO® Cup will be available in a range of formats to meet every snacking occasion, including King Size, Standard Size, and Miniature Cups. Best of all, it won’t be going away anytime soon—it’s being added as a permanent member of the REESE’S lineup. The OREO® REESE’S Cookie will also be widely available at grocery and convenience stores nationwide.
Fan Reactions and Brand Buzz
Even before the official announcement, buzz about the collaboration had been building for months, with fans speculating online and sharing mockups and wish lists of what the mashup might look like. Once the news broke, excitement erupted on platforms like Instagram, TikTok, and X (formerly Twitter), where users praised the brands for listening to their community.
Memes, reaction videos, and taste test countdowns have already begun circulating, with early testers describing the new treats as “a flavor bomb,” “the collab we never knew we needed,” and “dangerously good.”
Given the enthusiasm, this collaboration could be the beginning of a broader trend in fan-driven brand partnerships, setting a precedent for how companies tap into consumer desires and pop culture moments.
In Summary
This historic collaboration between REESE’S and OREO® isn’t just a snack release—it’s a celebration of two iconic brands listening to their loyal followers and creating something that had only existed in social media dreams until now. With two new products—the REESE’S OREO® Cup and the OREO® REESE’S Cookie—set to launch in September 2025, snack lovers nationwide are in for a treat unlike anything they’ve experienced before.
Fans are encouraged to sign up early to be among the first to taste the collab of the decade—and based on the response so far, these snacks won’t be on shelves for long. Get ready to twist, unwrap, bite, and believe.
