As the leading candy brand in the US, Reese’s understands the importance of maintaining perfection. So, when news spread that Reese’s was altering its iconic peanut butter cups, fans reacted with a resounding “NOOOOOOOOOOO!” And who could blame them? Nobody wants to see perfection tampered with. But what if perfection could be improved upon? Enter Reese’s Caramel Big Cup.
For the first time in the history of the Big Cup, Reese’s is adding gooey caramel to its beloved peanut butter cups – an irresistible enhancement to the already flawless combination of chocolate and peanut butter. So, fear not, Reese’s aficionados; the classic Reese’s Peanut Butter Cup isn’t going anywhere – you now just have another option to adore.
To unveil this groundbreaking treat, the Reese’s brand is returning to the grand stage of football for the first time since 2020 with a :30s advertisement, crafted by Erich & Kallman. Narrated by Reese’s superfan Will Arnett, the ad follows six neighborhood friends on an emotional journey as they gather for the Big Game. Amidst anticipation for kickoff, the group learns of impending changes to their cherished Reese’s Peanut Butter Cups, sparking pandemonium. The exaggerated yet relatable reactions (Reese’s fans, you know the feeling) only cease when it’s revealed that Reese’s isn’t changing – it’s simply receiving an upgrade with the introduction of the ultimate trio of chocolate, peanut butter, AND CARAMEL. It’s a move worthy of a resounding ‘YESSSSSSSSSSSSSSSSS!’
“Reese’s Caramel Big Cups are the biggest thing to hit the candy aisle since chocolate and peanut butter, so the launch deserved nothing less than a spot during the biggest moment in sports and snacking,” remarked Ryan Riess, Vice President of Creative & Brand Strategy at The Hershey Company. “We’re returning to the Big Game this year to show the world exactly how passionate our fans are for Reese’s.”
Act Fast! To get ready for the Big Game, Reese’s and DoorDash are offering direct delivery of Reese’s Caramel Big Cups to your doorstep. From February 5 through February 11, fans in select cities can receive a free Reese’s Caramel Big Cup with every DashMart order on DoorDash. Quantities are limited and will be distributed on a first-come, first-served basis, while supplies last.
For those in Las Vegas, the Reese’s brand is taking it up a notch as an official partner of Shaq’s Fun House. At the star-studded event on Friday, February 9, attendees will be treated to an incredible experience featuring stilt walkers, clowns, and circus performers distributing Reese’s Caramel Big Cups to all. If you didn’t receive an invitation, fret not. You can grab your Reese’s Caramel Big Cup at Hershey’s Chocolate World in the New York-New York Hotel & Casino.
