RCI Hospitality Holdings, Inc. (Nasdaq: RICK) announced that Bombshells Restaurant & Bar will once again pay tribute to America’s heroes with a heartfelt Veterans Day celebration on Tuesday, November 11, 2025. In honor of those who have served, Bombshells will provide free entrées to all military veterans and a 20% discount to active-duty personnel at every Bombshells location across Texas and Colorado. This exclusive offer, available for dine-in guests only, excludes alcoholic beverages but serves as a powerful gesture of gratitude and community recognition.
A Continuing Commitment to America’s Armed Forces
The Veterans Day initiative underscores Bombshells Restaurant & Bar’s ongoing mission to honor and support both active and retired members of the U.S. Armed Forces. For years, the brand has prioritized community engagement through charitable programs, veteran-focused donations, and patriotic partnerships.
In line with this year’s celebration, Bombshells will continue its charitable tradition of donating $1 from every order of its signature fried pickle “Bayonets” appetizer sold throughout November. Proceeds will directly benefit the PTSD Foundation of America’s Camp Hope, a Houston-based organization providing vital support, mentoring, and residential programs to veterans suffering from post-traumatic stress disorder. Through this ongoing campaign, Bombshells aims not only to raise funds but also to increase awareness about the mental health challenges faced by those returning from military service.
More information about the foundation’s work can be found at ptsdusa.org.
A Message of Gratitude and Respect
“At Bombshells Restaurant and Bar, we believe honoring those who have served our country is not only a civic duty but also a reflection of our core values,” said Rafael Pedraza, Director of Restaurant Operations at Bombshells. “Veterans Day gives our team an opportunity to show appreciation for the men and women of the U.S. Armed Forces while reinforcing our dedication to the communities we serve. We want every veteran and active-duty member who walks through our doors to feel valued and celebrated.”
Pedraza emphasized that Bombshells’ mission extends beyond a single day of appreciation—it’s part of the brand’s long-term vision of community involvement, patriotism, and gratitude. From providing year-round military discounts to hosting local fundraising efforts, Bombshells continues to build strong ties with service members and their families.
Details of the Veterans Day Offer
The free entrée promotion and 20% discount for active-duty military will be available at all Bombshells locations on Veterans Day, November 11, 2025. To qualify, guests must present one valid form of military identification, such as:
- A U.S. Uniformed Services ID Card (active or retired)
- A Current Leave and Earnings Statement
- A veterans’ organization card (e.g., American Legion, VFW)
- A military discharge (DD214) or similar documentation
The offer applies to dine-in meals only and excludes rain checks, gift cards, and take-out orders. As an added show of appreciation, veterans and active service members can enjoy a 20% discount on all menu items year-round, excluding alcoholic beverages.
A Social Media Tribute to Veterans
To further celebrate Veterans Day, Bombshells will launch a nationwide social media campaign across platforms including X (formerly Twitter), Facebook, Instagram, and TikTok. The campaign will feature stories of service, employee testimonials, and customer tributes, encouraging guests to share their own experiences and messages of gratitude.
Through this online initiative, Bombshells aims to amplify awareness of veterans’ contributions while inspiring others to support organizations that provide assistance to those who have served. The campaign will also highlight Bombshells’ partnership with Camp Hope and its ongoing fundraising efforts throughout the month of November.
A Growing Brand with Patriotic Roots
Bombshells Restaurant & Bar has become known for more than just its vibrant atmosphere and extensive menu—it’s recognized for its deep community connections and support of U.S. military personnel. Each restaurant is designed with a patriotic theme, featuring décor inspired by World War II-era aviation and honoring all branches of the armed services.
The brand currently operates 12 locations across Texas—including seven in Houston, two in Dallas, and one each in Austin, San Antonio, and Lubbock—as well as one location in Denver, Colorado, which opened earlier this year in January 2025. The Lubbock restaurant also opened in 2025, marking continued expansion and growing customer demand. Bombshells’ next addition is set to open on Lake Ray Hubbard in Rowlett, Texas, as part of its strategic growth plan to reach new markets across the southern United States.
Building Community Through Service and Support
Since its founding, Bombshells has made community engagement a central part of its identity. Beyond Veterans Day, the company frequently participates in charitable drives, first responder appreciation events, and local partnerships supporting military families. The restaurant’s welcoming environment, combined with its dedication to service, reflects RCI Hospitality Holdings’ broader mission of fostering strong relationships between its brands and the communities they serve.
This year’s Veterans Day celebration is more than a promotion—it’s a reaffirmation of Bombshells’ enduring respect for the sacrifices made by America’s service members. By offering free meals, charitable donations, and heartfelt recognition, Bombshells continues to embody the spirit of gratitude that defines the holiday.
A Tradition of Giving Back
For Bombshells, Veterans Day represents both a time of remembrance and a call to action. Through its partnership with Camp Hope, the restaurant chain continues to shine a light on the mental health challenges veterans face after returning home. Camp Hope provides veterans and their families with critical resources, peer support, and long-term recovery programs, making Bombshells’ contribution a meaningful part of a larger mission to improve lives and strengthen communities.
Pedraza concluded, “Our veterans have given so much to protect our freedoms. The least we can do is give something back—whether that’s through a free meal, a conversation of appreciation, or support for the organizations that help them heal and thrive.”
Source Link:https://www.businesswire.com/
