Revolutionizing Home Cleaning with Probiotics
Unilever’s trusted home care brand Cif has unveiled a revolutionary new product that’s redefining how we clean: Cif Infinite Clean, a powerful all-in-one cleaning spray that harnesses the natural strength of probiotics and cutting-edge microbiome science. This innovation offers a longer-lasting clean while answering the growing demand for eco-friendly, non-toxic, and science-backed cleaning solutions.
With more consumers seeking sustainable and effective alternatives, this launch marks a significant shift in the home care industry. Research shows that 45% of home care consumers now actively seek cleaning products that contain non-toxic ingredients, and an overwhelming 70% wish their cleaning products lasted longer. Enter Cif Infinite Clean — a product designed not only to clean surfaces effectively but also to keep them cleaner for longer, using a blend of natural and scientifically validated ingredients.
Cleaning That Keeps Working — Even After You Stop
Cif Infinite Clean is engineered to deliver an ongoing clean that continues well beyond its initial application. At the heart of its innovation lies a powerful blend of 100% natural probiotics—friendly microorganisms more commonly associated with promoting gut health. These “good bacteria” are now making their way into home cleaning products, offering long-lasting surface protection and hygiene.
The concept is simple yet revolutionary: once applied, the probiotic bacteria lie dormant until they encounter dirt or grime. Upon contact, they become active, producing enzymes that break down organic matter and continue to clean for up to 72 hours after application. This not only minimizes the frequency of cleaning sessions but also keeps environments fresher, healthier, and less prone to allergen buildup.
The Science of Probiotics and the Microbiome in Home Cleaning
While the term “microbiome” is typically linked to human health, it also applies to our living spaces. Homes, like our bodies, host a community of microorganisms. Cif’s microbiome technology is based on understanding and working with these natural ecosystems rather than against them. Instead of killing off all microbes with harsh chemicals, Infinite Clean introduces beneficial ones to outcompete harmful bacteria and maintain a balanced microbial environment.
This approach is both innovative and sustainable, signaling a move away from the traditional “kill-everything” mentality. With antimicrobial resistance becoming an increasing concern, this form of gentle-yet-effective cleaning offers a safer, more thoughtful alternative.
A Versatile, Multi-Purpose Cleaner for Every Surface
One of Infinite Clean’s biggest advantages is its incredible versatility. It’s been designed for a wide range of surfaces — from hard countertops and electronics to soft furnishings, cushions, pet beds, and even children’s toys. The all-in-one spray format makes it easy for consumers to maintain a clean home environment with a single product.
Its unique continuous mist trigger ensures even application and better coverage, maximizing the reach of probiotics even into hard-to-clean crevices and textured surfaces. Unlike traditional sprays, the mist technology provides a superior user experience and ensures a more efficient use of the product.
Plus, the probiotic formula doesn’t just eliminate dirt and allergens—it also neutralizes odors and delivers a long-lasting, premium fragrance. This makes it especially beneficial for households with pets, where lingering smells can be a constant concern. It’s also pet-safe, offering peace of mind for families with furry companions.
Eco-Friendly and Conscious Packaging Innovation
In addition to being gentle on your home, Infinite Clean is kind to the planet. The product is available in refillable packaging — an eco-friendly initiative that cuts down on single-use plastics. Consumers can reuse the spray trigger and opt for reload packs, which significantly reduces plastic waste, by as much as 50% compared to buying new spray bottles each time.
This is in line with Unilever’s broader sustainability goals and commitment to reducing environmental impact across its product lines.
Aligning with Consumer Trends and Social Media Buzz
Cif Infinite Clean is not just riding the wave of innovation — it’s helping shape it. In 2024, Cif experienced double-digit growth, thanks in large part to its strategic use of social media platforms like TikTok. Viral cleaning tips — such as the trending hack for using Cif to whiten sneakers — have helped reinforce the brand’s relevance among younger audiences, especially Gen Z, who are driving demand for products that blend science and sustainability.
A recent report by NIQ revealed that younger consumers, particularly Gen Z, expect cleaning solutions to not only be safe and non-toxic but also backed by real science. The use of probiotics in Cif Infinite Clean is a direct response to this desire for transparency, innovation, and performance.
A Growing Global Market for Probiotic Cleaners
The launch of Infinite Clean comes at a time when the market for probiotic-based cleaners is booming. With the global probiotics market valued at $77 billion (€70.12 billion) and consumer preferences shifting toward natural and health-conscious products, the probiotic cleaning segment is projected to grow by 9.15%, reaching $8.15 billion by 2030.
Unilever is well-positioned to lead this evolution, having already launched probiotic cleaners in markets like Indonesia (Wipol), India (Vim), and Vietnam (Sunlight). Infinite Clean represents the brand’s first probiotic cleaning product in Europe, marking a significant milestone in its global rollout.
The spray is currently available in the UK, with expansion planned for France, Poland, and Italy later in the year.
A 60-Year Legacy of Innovation
As Cif celebrates its 60th anniversary, it continues to evolve with the times. What began as a traditional cleaning brand has now become a pioneer in bioscience-powered home care. Infinite Clean not only demonstrates Cif’s commitment to effective and safe cleaning but also its bold vision for the future — where nature, science, and sustainability converge to redefine everyday hygiene.
As consumers continue to demand smarter, longer-lasting, and eco-conscious solutions, Infinite Clean is poised to become a household staple, changing the way we think about cleaning — not as a chore, but as an ongoing, effortless process supported by the wonders of nature and science.
