Riesbeck’s Food Markets Launches Upgraded Online Shopping and Fulfillment Platform Powered by eGrowcery
Riesbeck’s Food Markets has officially launched a new online shopping and fulfillment platform powered by eGrowcery, marking a major step in the company’s ongoing digital transformation. The enhanced platform introduces a streamlined shopping experience with both pick-up and delivery options, designed to improve customer convenience and boost digital sales. This initiative underscores Riesbeck’s commitment to staying competitive in an evolving grocery landscape dominated by national chains and shifting consumer behaviors shaped by the post-pandemic economy.
The launch of the new eGrowcery-powered system is more than just a technological upgrade—it’s a strategic move to strengthen Riesbeck’s market position and elevate the overall customer experience. The platform brings together a wide range of digital features that make it easier for customers to browse, order, and receive their groceries on their own terms. With consumers increasingly turning to online channels for grocery shopping, Riesbeck’s aims to position itself at the forefront of this ongoing shift toward omnichannel retailing.
A Step Toward Digital Leadership
Founded in 1925, Riesbeck’s Food Markets is a family-owned regional grocery chain serving communities across Ohio and West Virginia. Over the decades, the company has built its reputation on customer service, community engagement, and high-quality products. The new e-commerce initiative represents the next chapter in that tradition—one that merges digital convenience with the brand’s long-standing personal touch.
The eGrowcery platform—which powers online shopping, in-store pick-up, and home delivery—was developed to help retailers exceed the current industry average of 3% growth in eCommerce grocery sales. Early tests with Riesbeck’s employees and shoppers have already yielded promising results. Both test shoppers and store associates have praised the platform for its intuitive design and improved workflow, citing faster fulfillment times, easier navigation, and a more seamless overall experience.
Retailers that transition to eGrowcery’s unified commerce platform typically report an average 23% increase in sales shortly after launch. That performance boost comes from a combination of operational efficiency, deeper data integration, and a more personalized online experience that keeps customers returning.
A Customer-First Digital Strategy
For CEO Brian Riesbeck, the decision to adopt eGrowcery was driven by a clear understanding of where the grocery industry is headed.
“Our previous e-commerce system helped us connect with our customers before the pandemic, but as the industry changed and shopper expectations evolved, we needed a solution that delivers speed, convenience, and the tools necessary to drive market penetration and shopper sales,” Riesbeck explained. “Partnering with eGrowcery allows us to take a significant step forward, with early feedback from our store teams already positive. Our goal is clear—to exceed industry growth rates and bring our customers the best possible digital experience.”
The statement reflects a broader industry trend: grocery retailers, especially regional and independent ones, are doubling down on digital transformation to compete with major players like Walmart, Kroger, and Amazon. For companies like Riesbeck’s, that means not only adopting new technology but doing so in a way that enhances local connections and preserves their unique identity.
The new platform allows customers to create and save personalized shopping lists, filter by dietary preferences, and access real-time product availability. Integration with the company’s loyalty program and in-store promotions ensures that customers enjoy a consistent experience whether they shop online or in person. Meanwhile, advanced backend tools enable store associates to manage orders more efficiently, reducing wait times and improving accuracy for pick-up and delivery.
A Powerful Partnership with eGrowcery
For eGrowcery, the collaboration with Riesbeck’s Food Markets is part of a larger mission to empower independent grocers with the same digital capabilities as large national chains. The company, which operates in both the United States and abroad, has seen a surge in interest from retailers looking to transition off legacy eCommerce systems and move toward more integrated, data-driven solutions.
“We’re excited to welcome Riesbeck’s to the eGrowcery platform and our approach to help independent grocers centralize an immersive shopper experience that will achieve a notable increase in online sales,” said Pat Hughes, CEO of eGrowcery. “Our technology not only integrates seamlessly with the retailer’s other technology partners—it empowers retailers like Riesbeck’s to own their data and personalize the experience for shoppers, all while increasing sales and decreasing operational costs.”
Hughes emphasized that ownership of customer data is a key differentiator. Many grocers using third-party apps and marketplaces lose access to valuable shopper information, which limits their ability to tailor promotions or analyze buying trends. With eGrowcery, retailers retain control of their data and can use it to strengthen loyalty programs, optimize inventory, and design more targeted marketing campaigns.
Adapting to the Post-Pandemic Marketplace
The grocery sector has undergone rapid transformation since the COVID-19 pandemic. Consumer habits shifted dramatically, with online grocery sales skyrocketing as shoppers sought safer and more convenient ways to get essentials. While in-store traffic has largely rebounded, e-commerce remains a core expectation for many consumers.
Riesbeck’s move to upgrade its digital infrastructure reflects the company’s understanding that this shift is permanent. Online grocery shopping is no longer just a convenience—it’s an integral part of the modern retail experience. With eGrowcery, the company can now offer a digital experience that feels as personal and reliable as shopping in-store.
Moreover, the system’s flexibility allows Riesbeck’s to adapt quickly to future industry changes. Whether that means integrating new payment technologies, offering expanded delivery zones, or introducing digital coupons and subscriptions, the platform provides the scalability needed to evolve with customer demands.
Source Link:https://www.businesswire.com/
