This holiday season, Rodney Strong Wine Estates is deepening its longstanding commitment to generosity, compassion, and community impact with the launch of its Friends & Family 2025 campaign—a heartfelt initiative inspired by the values and spirit of founders Rodney and Charlotte Strong. Known not only for elevating Sonoma County wine on the global stage but also for their unwavering love of animals, the Strongs built a legacy rooted in quality, stewardship, and care. The 2025 program extends these ideals in a way that unites wine lovers across the country in a shared mission of giving back.
Running from November 3 through December 3, 2025, the Friends & Family initiative offers wine enthusiasts a meaningful way to celebrate the season while supporting the American Humane Society, the nation’s first and largest animal welfare organization. During the campaign period, customers can enjoy 25% off all online purchases at rodneystrong.com using the promo code POUR4PAWS, making it the perfect time to stock up on favorite bottles, discover new releases, or secure holiday gifts for family, friends, and colleagues.
Every order placed during the campaign comes with an additional token of gratitude: a limited-edition Rodney Strong × American Humane Society bandana, designed for pet lovers and their four-legged companions. Beyond this special offer, Rodney Strong Wine Estates has pledged a $12,500 donation to the American Humane Society to further its lifesaving work protecting animals across the United States.
Honoring a Legacy of Compassion
For Rodney Strong Wine Estates, this campaign is more than a seasonal promotion—it is a tribute to the deep compassion that shaped the lives of Rodney and Charlotte Strong. The couple’s connection with animals was central to their identity, influencing not only their personal lives but also the ethos of the winery they built.
“Rodney and Charlotte’s compassion for animals was as much a part of their legacy as their pioneering spirit in Sonoma wine,” said Anthony Capobianco, Senior Vice President of Global Sales and Marketing at Rodney Strong Wine Estates. “This campaign pays tribute to their belief that good living extends beyond the glass—it’s about caring for the community we share.”
Charlotte Strong, in particular, was widely known for her devotion to English Mastiffs and her involvement with the American Kennel Club. Her home, often filled with the presence of beloved dogs, was a testament to her belief that animals enrich our lives and deserve protection and care. She frequently said her greatest loves were her husband, her dogs, and cooking—a reflection of her warmth, hospitality, and kindness.
Today, that same spirit continues to guide Rodney Strong Wine Estates, informing its culture, its charitable initiatives, and its community partnerships. The Friends & Family 2025 campaign offers a public way for wine lovers to participate in upholding that legacy.
A Season of Giving: How Consumers Can Participate
The Friends & Family 2025 campaign is designed to make it easy—and enjoyable—for consumers to contribute to positive change. Whether someone is a longtime fan of Rodney Strong wines or a first-time customer, the initiative provides several meaningful avenues for support.
1. Shop & Save
Customers who visit rodneystrong.com between November 3 and December 3 can take advantage of 25% savings on all online purchases by entering the promo code POUR4PAWS at checkout. From signature Cabernet Sauvignons and elegant Chardonnays to holiday-ready gift sets, the offer makes it simple to celebrate the season with premium Sonoma County wines.
As a token of appreciation, every order will arrive with the exclusive Rodney Strong × American Humane Society bandana, a charming accessory perfect for pets or as a meaningful keepsake. It symbolizes the wearer’s support of animal welfare and the shared mission behind the campaign.
2. Support Through Every Purchase
In conjunction with the promotional period, Rodney Strong Wine Estates will make a $12,500 charitable donation to the American Humane Society. The funds will help fuel programs that rescue vulnerable animals, provide emergency response during natural disasters, promote humane farming and certified welfare practices, and care for retired military working dogs.
This contribution reflects the winery’s conviction that business success and social responsibility go hand in hand—a philosophy the Strongs championed long before sustainability and corporate citizenship became industry standards.
3. Donate Directly to the American Humane Society
Participants who wish to extend their impact even further are invited to contribute directly to the American Humane Society. Tax-deductible donations help advance the organization’s essential programs, ranging from disaster response teams and anti-cruelty initiatives to shelter support, adoption services, and animal care certifications.
More information about direct giving and the organization’s work is available at AmericanHumane.org.
The American Humane Society: Protecting Animals for Nearly 150 Years
Founded in 1877, the American Humane Society has played an essential role in advocating for the humane treatment of animals in homes, on farms, in the military, in film and television, and during emergencies. As the world’s largest certifier of animal welfare, the organization ensures the protection and humane treatment of more than one billion animals globally each year.
Its broad and impactful work spans animal rescue and emergency response teams, humanitarian relief missions, animal care standards and certifications, veterinary outreach, and advocacy efforts. The organization is also widely recognized for its work aiding retired military working dogs—a mission deeply aligned with its commitment to safeguarding animals who have served alongside humans.
This long-standing expertise and national reach make the American Humane Society an ideal partner for Rodney Strong Wine Estates’ holiday initiative.
Celebrating the Season With Purpose
The Friends & Family 2025 campaign reflects the winery’s philosophy that wine is meant to bring people together—to share joy, spark conversation, and foster connection. Extending these moments of connection into acts of generosity is a natural extension of Rodney Strong Wine Estates’ values.
“Our Friends & Family initiative celebrates the season while honoring the foundation the Strongs built,” said Capobianco. “We’re proud to continue their mission of compassion and community.”
As the holiday season approaches, Rodney Strong Wine Estates invites wine lovers to participate in this meaningful tradition. Whether through purchasing wines to share with loved ones, supporting animal welfare, or contributing directly to the American Humane Society, consumers can join in carrying forward a legacy of kindness—one bottle, one bandana, and one act of generosity at a time.
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